Thanks. First apartment opportunity. You know, it's Bean now, quite a long journey for me. I was born and raised in India. I migrated myself to a US for my masters and compress science and a student on what started off and outside mid nineties as let me understand and dabble with computers. It's been now 25 years and spent across multiple geos. I spend about 10 plus years in in us, went to India or personal reasons and spend some time in Europe as well as back markets and finally relocated back to us about four years ago on. And I would say what the funnel aspect off, You know, off what influence my experience and my career path is right out of college. There's an option to kind of good words and engineering form like Motorola are no can t, which is a prime development farm or maybe in the space of telecom. Or it could be something else. And there's an option to choose consulting as a career path and just the fact that I wanted to be part of, you know, a customer delight, doing things right for customers and seeing and experiencing word that product you Bill translates to when the customer seaside intuition really made me switch. Or at least I would say start right out of college, going to the space of being in the professional services rather than being owed intercourse. Surprise. Okay, but I know it's a long story, but I award for 25 years because medical, Geos and and black, at least for all things, have been blessed with to be there right now, so

is it just a on from welcome to that part of the question. But in Dumps of General, my lord Emphasis, we have what we call a digital experience as a service line on my lead that in the markets for emphasis on visit of Dallas and the Victory Winning Practices Primary, which is in walling human and customer experiences things like commerce, where you're looking at a customer acquisition, customer engagement on social aspects of customer understanding, customer behavior and driving some of the services. What were you in the in the 90 s is what your book at Emphasis. And then that's my four day. And this is something I'm passionate about, all sort my career I've seen in the space of digital on. And it was quite interesting that ice restored in the roll into leading the markets from sale site up until then a few years ago was much into building stuff, quite honestly, for customers now intensive. Now in this role, what I do is you know, it's about first family educating customers about the art of the possible about leveling digital experience that homes the world vision itself has a warm from what I used to know his experience. To what Fundamentally people use that word a little bit more loosely, I would say, But the purview of what we do and I do in emphasis is something which is a touch point. It could be the marketing engagement. It could be US consumer going to a store and shopping and and we'll technology backgrounds which come into that touch point now, going into the work hours independence item in people. All this is difficult to say. You know what I work hours for? The job depends upon your commitment, your passion and especially 19. It is not a nine to fight. Having said that, you know, I'm quite excited. I know I really love working in digital sex. Obviously, the pressure, all of our work hours I push it to, like, maybe 11 or 12. But the most interesting part is your your flavor question on coed, pre and post. I keep telling the boss and McCorkell saying that it's the amount of business you're doing is maybe flat are maybe a drop to reasonably flat or maybe a notch higher, but more of engagements in terms of hunger. Convince a customer and how to go to the solution. Discussions to get to that point has Bean quite an artist journey before in the past. You know your travel. Quite a bit of which means in that travel time you accused take a break from your calls and things and really, you know, you cannot catch up on some light reading. But now that you're next to computer all the time, the expectation is that you are there all the time. So the number of calls have gone significantly out on It's like Morning eight AM to eight PM is literally spend it and calls and you can catch up on emails and in the sense is that customers who are all available, everyone is available at their home and no one s traveling. So when that people traveling, you kind of coordinate the schedules and expectations that haven people make an effort to convert that can be closed in one or two sessions to kind of sign a contract. But what we're seeing now is what can be done into recessions is going toe maybe literally like 10 to 15 sessions of discussions, which makes the job not more harder in dumps. It interlopers

what is most important again when you ask about challenges and job, I just want to put a figure, which is more word off the on. So this question, which is about students and what is that they need to be aware off. It's interesting from, Ah, from an education standpoint, what you do in a university, and then you go into business wouldn't what it means it is about, for example, you will see you might kind of right, and I'll give them and stay here. By the way, you know I've done with this program. It compiles and executes on Do Say it works they, But when it comes to realize it, so it's also about what is the cost ABS machine. It could be the complexity off the ramen. It could be the imp. It put the context of how that could be put into practice so that there is a limit of a business hat. You need to kind of bear apart from more off and more off, at least and bookish else. Way to go get things done and also things which a quite interesting is about articulation. It's quite essential as well. You need to ensure that in an environment that that might tickle state quarters, there's no one solution to get things like. So how do you go about taking your engineer solution and convince customers are different steak orders? It could be your peers as well. On influencing that decision is quite a bit of a learning, and I think the sooner you and after that, the better success you tend to see nuclear.