um, let's get a long, winding road to now. Graduated Vanderbilt. Uh, undergrad in 1999. No idea what I want to do with my life. Hop in the car. Drove around the country for about six weeks. Wound up in l. A. Worked in entertainment. Um, a couple of different, uh, rolls on Ben found my way, Um, and to actually starting a business. So I was entrepreneur. Very early age started composing music Interactive. We were the first to, um, create an ad unit that would deliver a music download when someone interacted with the ad. So if if you're on my space back when that was the thing, there was a MySpace music. We had an ad there. There's always maybe, like Swatch by Toyota and McDonald's or something like that. Giving music? Um, that's kind of where we get started. It's been Pandora's exam. Other companies like that eventually sold the business to competitors and so much stuff to Spotify. Um stayed on for a year. Doing my turn out after that was done. Had no idea what I would do with my life. I got a call from a guy. No, in Los Angeles, I was living in New York Times said, Hey, when she come back to L. A. During my recruiting firm, it's like, Look, I know nothing about recruiting. He's like, It doesn't matter. You know, startups. You've been an entrepreneur. I think you'll be great at this. Um joined the firm over three years, made partner, hired about 100 execs. Um, during that time across everything from heads of sales as heads of marketing, finance operations, HR, you name it. And across a wide variety of industries. Everything from consumer thio enterprise, SAS to entertainment, too. Um, all sorts of different entries. That belly seems pretty diverse. Then after three years, my wife and I were excited by a house. We look to the housing price in l. A. And both from Nashville. And then look, the housing prices here in Nashville, we're back visits, um, families that Hey, this sounds like a no brainer. Um, bought the house, um, moved back to Nashville with that move side start around business. My own practice. Um, so that was a bit over two years ago. Now we are a four person firm we doing similar as far as executive search our clients or anywhere from New York toe Ella Thio. All sorts of places in between. Denver, Austin, Um, Middle America as well. Uh, sorts, um are two primary areas where I'd say we have Most of our business is either in consumer health, wellness startups, fried market being one of our top customers and the classic example as well as we get into fintech. Fairman a crypto cos we've been working with here recently. Um, but again, it's anywhere from heads of marketing. Head of market is probably the most common search, but as well as working on anything from head of sales um co um, HR searches head of people has been very common here lately. Um, yeah.

sure. So, look, this is ah, startup itself that we're working with startups. Um, mhm. The the job of a founder or CEO of any company in my definition of it is that you set the vision for the company. You hire the team to execute on that vision, you make sure the company's capitalized, and then with the extra time your day, you focus on one area of the business. Um, for a company this small and with practice like mine, you're kind of wearing every single app possible. Um, it's everything from your bringing in new clients Determining what business you actually wanna work on way don't work on every single search that comes our way. We The goal is to understand which searches are best for us. So that takes a lot of practice and a lot of time working the wrong searches. Understand what the right searches are for you. Very important business lesson there. Um then from there, how do you delegate task? There's three team members I have reporting into me. Who's best for what search work on where they help, where they succeeding, where they're struggling. Eso that cadence, checking with them on a daily basis. Understanding where, uh, they need assistance and how to get the supercharge their efforts. A zwelling just managing searches myself. I'm on the phone with candidates, constantly deal with clients, updating them on progress and closing searches and getting people into positions.top three priorities Honestly change by the day it Z make clients happy and get search is filled, you know, And you search has a different dynamic and searches in different stage. Sometimes you're kicking things off. Sometimes you're right in the middle of it and your top priorities or just interviewing folks all the time. Your top priority is left close this candidate, because maybe we're, you know, competing against some other offer they have. Maybe, you know, they're unsure on whether it is, Or maybe we're have a discrepancy on something with a calm package. Um, but that was the top three changes day by day. Um, hours, uh, we take on a lot of business. I'd say I probably work about 60 hours a week right now, but this is something where Look, this is my firm. This is something where the more I more I work, the more I make um and you know, it's it's an exciting time. We've got a lot of great clients that I love working with, So maybe at some point, I work a few less hours, but for right now, I'm having fun. So that makes the extra hours? Uh, yeah, that much more exciting and engaging

we're pretty heavily into all the various Google, um, applications. So ah, lot of our work is done in Google sheets. Um, past that. And Google Doc Sa's. Well, um, the other things we use, let's see, quip is great for us. Faras, uh, internal tool for understanding what's going on with various searches. Um, it's a way to share notes amongst the team so that we're all calibrated on what our messaging is for reaching out to clients. How do we talk about certain are reaching out to candidates, I should say our positioning certain things about each company, um, as well as the notes were taking on these candidates. Um, Higher tool is a sourcing software tool that we use. It's good for something not for everything way. Have any email sequencers we use for certain campaigns for outreach? Um, e there's probably the top ones. Um, let's see. We have first certain ones of the other ones. Google's great from just the sheer ability, um uh, collaboration standpoint. They're in the search business. There's what's called ATP's applicant tracking systems. In my opinion, they all suck. Um, I haven't met a Met haven't used one that I felt it's worth my time. I've used upon