I've been in the marketing world for the better part of 20 years, and a lot has changed in that 20 years. I started off way back in the year 2000 helping companies with their websites. Back then, everybody wanted a flash intro to their website. They wanted animation right when you landed on the home page out of and when the dot com bubble burst, which was a big economic event around the world. Um, when that happened in 1 4002 I decided to go start a different kind of agency, and I started an experiential agency, which was all about event marketing. But having that digital experience, I started to see that there was a relationship between the two fast forward. Several years I started to notice that events people had mobile phones in their hands everywhere they went. So for the next 10 years, I've really got into mobile technology mobile strategy. But I did it through the lens of the consumer, not the technologist, and I think that's a big difference is most people are going to try to study technology and say, Hey, if I understand code, if I understand what's going on with digital media that I understand marketing. That's not true. That's only a slice of the picture. So where we are today, Um, you know, if you want to know where I am today, it's in helping companies deal with what's happened over the last 15 years. We have too much data, and we have to be able to do something to handle all that data, to make sense of it. And better yet to comply with all of the legislation, all the public policy that is shaping or going to crack down on how people leverage that data.

marched with Kobe. 19 things have changed quite a bit. Um, if we want if we want to talk about what normal looks like before that, um I, uh you know, I spent quite a bit of time on the road, Um, the ah, the enterprise investment that is required for companies to better govern their data to be better stewards of their data. That is a process through which sometimes it takes us along this three or four months just to understand where the data is and who's using it for what decisions they want to make from a business operation standpoint. So, uh, spend a lot of time on site with clients and recently have really been, uh, I guess enjoying working from home to spend more time with my family. But having to connect remotely with with clients now And the beautiful thing about where we are technologically today is that that makes things possible. But it's still not the best case

on Google Lapse in terms of document, create creation, document creation and document editing. Beat to be collaborative with Google Docks, for instance. Um, we are like a lot of companies are size. Our email is based on Gmail on Google. Um, but I think what we're most happy about is, um, we we balance ourselves between slack and between Microsoft and Microsoft teams. Microsoft teams gives us some opportunities to share documents internally that we didn't have with Google, where slack offers us more of a real time way of communicating with each other. Um, if I had to answer the question of what's my favorite, I would say slack, hands down the ease of using the tool. Um, I have seven software companies whose advisory boards I sit on. I'm a part of their slack instance as well, because it's all in one slack app. I can just bounce between each of them, have conversations with CEO here, the CEO here and then bounce over here to have a conversation with my team. It's much more fluid