First of all, my pleasure to be here, and this is a big question, this is the sort of the everything. So first of all, I'm a dual citizen now, Canadian and American. So I grew up in Canada and Montreal, but I came to the States for college, and I went to undergrad at Tufts University double Major, Poly Science, and history. And then I went to graduate school at American University for International Relations, and this is, this is sort of one of my first sort of pieces of advice, which is, as I was in the program, I realized I loved both programs, and I loved everything I learned. But while I was in grad school, I was struggling with what my next step would be. I thought I would go work for a non-governmental organization, an NGO like any, any sort of division of the United Nations or just looking at a lot of international careers. But I hadn't quite found what was sticking for me yet. And while I was in graduate, graduate school was the point of sort of the dawn of the Internet, where people, it was this sort of new thing and head, I think in college we had email addresses, this really ages me and dates, but, hey, we had email addresses, but everyone was just sort of getting used to that used to them. But when I was in graduate school, I did my thesis on a subject that there weren't actually that many books out about, and instead there was a small community online that was sharing information about this subject. So I started doing a lot of online research, and at the same time we started, we had a class that was, we had to write a paper. So it had an international focus, the paper I wrote was about Thailand, but we had to coat it and post it online onto the Internet, and I thought that was a really interesting experience, this was a very exciting space, and I decided I was actually really interested in working in this space. So I ended up getting a job in New York after graduate school at a digital division of a large advertising agency and so very unexpected, not a space that while I was in high school or in college, I had even known about or considered and it seemed like it would have potential over time to have a very international focus as well and it did, actually, I worked one of the websites that I helped to manage the client relationship for and work closely with was satellite phones, and there was a very global component. They had offices all over the world, so I was working with the different countries to create their local pages and their local languages. And I was in the digital space at two different companies for about six years, and then that was about the time that the sort of that technology crash in the late nineties, early two thousands and I decided to take a hiatus, and this is again kind of another interesting moment in anyone's career. I was looking for something to occupy my time, but my husband and I were also starting to talk about moving from New York to Los Angeles, and I'd always been a really big reader and I ended up working as a foreign books scout for about a year, which was a really fun and different experience. I loved getting to read all the manuscript when they first came out. I loved getting to help foriegn publishers buy the rights to those manuscripts in their countries. That's basically the role of a foreign book scout and it was just sort of an unexpected sort of turn, and it put me in a bit of a crossroads whether I wanted to move into the publishing industry. I really wanted to move to L. A. and there isn't, here the industry is much more focused on film, book to film development. So when I got out here, I had that moment of questioning what I wanted to do next and what I realized for me at the time, I didn't want to go back to a digital agency because it had a lot of similarities with any sort of advertising agency where you couldn't really be in a very creative role unless you had a creative education and background, and so I had discovered that I was very good at and enjoyed project management. I really enjoyed client relationship management. I love to pull in all the pieces of a project together and working with all the key players, but I did also like being creative, so I was looking to move my project management and relationship skills into an area that would allow me more creativity. And it was, that was one of those moments, it was pretty challenging because some companies, the attitude was, okay, we understand that you can sort of manage a project or a product development timeline and all the key players, but you don't understand this industry. So, for example, skin care and my feeling was well, it's much harder or it's much more of a process to learn everything about project and product management, I can learn the industry just by being given the time and digging in, which to jump ahead is one of the things I really love about Google because they understand that when I hire people who are passionate and motivated and come with their own skill set, they're willing to learn new things. So there's a lot of opportunity at Google to move around, so I ended up in an entertainment marketing job, which is something I had never heard of until I had met a woman out here who worked in the space. And the first company actually did a lot of, they put a lot of products into film. So if you see the men in black and they're wearing Ray Bans, there's a company that's working with Ray bans and the studios to help make that happen. So we did a lot of product placement and films and television, but also a lot of working with talent in the real world to introduce them to products and turn them into fans of products. And I started doing a lot of event production, which I had never done before, but it still involved project management and timelines and managing clients and vendors, and I really enjoyed that experience. And from then on, every step of my career has been very much in either entertainment marketing, so that space started expanding. I moved to Edelman, the PR firm, and they had an entertainment and sports marketing division. And so, while we were still, we were, we would work with brands to help them develop relationships with talent, as spokespeople or for specific campaigns. We would make original content with brands that would live either on their site online or on YouTube, different places across the Web. We would sponsor big festivals, film and music festivals and develop exciting and different campaigns with the brand to bring that story to life at those events. And so what's interesting is, it seems like at that point, my career has sort of moved in a lot of ways, but when I ended up at Google and YouTube, which is where I have been for seven years, they were looking specifically for someone who had branded content experience. So working to make content for brands often with either talent that you would see in film and on television or now, in this case with YouTube creators. And so I moved to Google 7.5 years ago, and I've been on two different teams there, but always in relatively the same space. And so the role I have now is I'm on basically a creative team within Google that works with our largest advertisers to really help them make creative content for YouTube and think about all of the creative ways they can engage with Google products and YouTube products. And so we often work with their creative agencies or directly with the brands, helping them develop cool campaigns across our platforms. So what's interesting to me when I look back is that first foray into the technology world and going zone on the Internet has sort of come full circle. So I went from technology to entertainment, and now I'm at the convergence of both, and I didn't necessarily plan for that. It wasn't some long term plan that I had. It just sort of worked out that way. As one moves forward, in your career, you have opportunities that suddenly connect back to sort of where you started or points along the way and in my role at Google, there has been a lot of international work, so I did learn a lot about different guidelines in different countries as to what is allowed when it comes to brands working with creators and working with YouTube, and I've worked with a lot of creators in other countries and thought about global campaign, so it also ties back to my education and what I studied.

So I have a team of about seven people, I think that I manage, and the way we're set up is we have five different teams that each handle their own list of clients, and, so each team includes somebody who reports to me in the, we're called the Content Architects, and we're basically the team that really specializes in understanding trends on YouTube and knowing the Creator space and helping a brand think about, what kind of program, especially in the branded content space, so working with those creators or thinking like a creator would really resonate on the platform, but we also have creative directors, we have creative strategists. We have creative effectiveness experts who spend a lot of time really understanding the metrics and where people are tuning in and tuning out and so, therefore, what is most effective? We have account leads, we have producers, so we have five teams, and each of those teams, has one each or more of each of those disciplines, and so each one is always working on their own projects, they have their own accounts, so a lot of my day to day role is checking in with my team members, helping them answer any questions, helping them deal with any challenges, but mainly just supporting them and make sure everything is going well for them and then having that 5000-foot view when it's needed and because they're sort of in the weeds every day, I can take that step back and to think about any challenges we might face, any concerns we might have. I work closely with legal, just to make sure that everything that we're doing is within our legal teams, accepted, kind of work-frame. Weekly-hours, it really depends, right now, things are a little bit different. I think that the workday has morphed a little bit because we have a lot of people with Children, for example, who are home. So some people are working modified hours, not working in the morning, working in the afternoon, but generally, I mean we're based on a 40-hour workweek, and sometimes it's a little heavier than that because we have, maybe we have a few challenges that we're facing and trying to work through, and sometimes it's lighter than that. Obviously we're not traveling anywhere right now. Everybody's working from home. Usually, my team little travel more than I do for specific projects, and so often they'll be going to wherever the client offices or they'll be traveling to be on set for a shoot. I traveled to New York relatively often. I have a team. I have people that report to me in New York, so it's nice to see them face to face, my managers in New York, so it's nice to see her face to face but I would say it's a pretty balanced schedule and the travel schedule is balanced as well, and work from home is interesting, for us at Google, I don't think it's been as big an adjustment or as hard as it's probably been for some people because we sit in so many offices and we were very used to using Google Hangouts for meetings anyway and connecting with our team members and our colleagues via video conference so now it's just that all the time and that can be exhausting, and I think balancing, somehow when you're in the office and you're moving from a conference room to conference room, it's easier to balance stopping to fill up your water bottle or making sure you get the bio breaks you need. Sometimes, I think, especially at first at home, everyone just sorts of, you're just running from meeting to meeting. You could be at your computer all day, but as you adjust, it's nice because my kitchens right behind me. So if I need water, I could just walk on my computer. It was just sort of that mental adjustment but it's working, people miss each other. People miss the in-office camaraderie and the ability to just turn to somebody and brainstorm, but we have Google chat that we use constantly for that sort of quick connection quick question. And then the ability to just jump on a video chat from there. If there's something urgent or something that's not being, where it would be more helpful to talk instead of trying to just write out quick answers.

There are so many, I think in every job there's probably a lot of day-to-day challenges, in everything from probably things that are specific to, its a growing space, I would say, and so often clients don't really understand the value of what we do or why it's different or how we can help, and what's really interesting and rewarding is when we work with a client and they're really happy with the output that we develop and then they come back to work with us again, and so we're seeing a lot of that over the years, a lot of, sort of repeat relationships with clients and then wanting to work with us to make content, either to live on a creator channel or to live on their brand channel, one of the other things we do is help them across my larger team, we help them make their advertising more effective on YouTube, so seeing that return business is really rewarding, but often the first time we work with a client, just the process, the whole process is challenging because they're learning how to work with us and we're trying to guide them through something that may be new to them, so there's a lot of challenges that come with that, and then again, just making sure we work with third party production vendors. So managing those relationships as well and making sure we're following all the processes correctly and making sure we're in touch with legal and all of that is happening as it should. And then Google is a very large, very matrixed organization, so it's not as hierarchical in its structure as, for example, in an advertising agency. Often we work across different teams, and so that can be challenging, especially if the different teams, if you're working with a team that maybe has different objectives from your team, but there's a value that they can bring, and so it's really about finding shared goals and finding ways to support each other and then really building those strong relationships across different teams so that you can call on each other, draw upon each other and work effectively together.