Okay, Well, thank you so much for having me, Um, currently at my position, eyes at Emory University on the associate dean of marketing and enrollment Ondas Faras where I got today, Um, growing up. I always, um I was interested in going into education in general, um, but wasn't really that interested in necessarily teacher. And so I kind of struggled with which path to take and kind of going along the path of thinking of teacher education. Um, And then, as I kind of got into high school, became more aware of the field of marketing and and really began to explore that through some classes there and then when I got into call it to look, you know, some classes and education, but then also in marketing with really not a lot of not a lot of knowledge of how I might kind of married the two at some point s. Oh, yes. Oh, my undergrad isn't in marketing and and so business degree, and really just kind of explore different career paths in that area. Um, but I had done some work with it for my kind of capstone project in my marketing degree. Um, doing some analysis in my senior year for higher education like an MBA offering, Um, which really again kind of piqued my interest in working in higher education and help me really understand mawr, the field of marketing and how that role played into higher education and helping students find the right fit. Very institutions. Um, I guess so. I became aware of that area within within a higher education was glad because, like I said before teaching and really the K through 12 experience wasn't necessarily, um of interest for me. So yeah. So that's kind of where I got to today, Um, I started at Emory in the Office of Enrollment Services or the admission office, Um, years ago. Six, maybe 16 years ago or so. Now, um, as an admission adviser, um, which is somebody that really uses a lot of marketing type skills. Um, where you, you know, are certainly writing, Of course, as in any job, but really using your strong communication skills. Thio speak with students that might be interested in the institution and also, you know, traveling out and doing presentations and, um, really being an ambassador over for the college, um, and helping students understand what the offerings are, so they can then assess if it's a good a good option there. And so over time. Kind of, um because marketing kind of segment it off a little bit more where I took on those sorts of activities. Um, in the office of admission. Um, it has been kind of doing that for my for my time at Emory.

so really working in the admission office? Um, really. Our top priority is Thio work with students that are interested in the institution and so helping students through various ways. So maybe that's through our website offering. Maybe that's through email campaign. Maybe that's through one on one conversations or going out to various high schools are working with our campus partners to help students really understand the, you know, benefits of Emory and what we have to offer. And so that's really the main priority of all of the work of the admission office. Is Thio really support? Um, really support, uh, students becoming interested in the institution and coming finding the right fit students for Emory University. And so that's really, you know, our main priority and the activities that happen within the admission office. While they're really varied, Um, that's really kind of the goal of of everyone, and so from that could really very everything. Like I said from, I personally work on our websites and in collaboration with people that do more of the technical aspect. Eso I would work on more of the user experience aspect and so helping to think through how perspective students or college counselors or parents or or, you know, organizations like yourself might use our online information thio, you know, council and understand. But then there's also obviously lots of different, um, lots of different areas. We, you know, have people that air managing our email campaigns and getting information out in that way. Um, and then there is, of course, also our social media presence. Um, but for part of our event team, I also work a lot with our events. And so again, with those like when we're not in a pandemic, um, inviting, you know, very slow people on campus. So whether it be, you know, influencers or students or parents on campus to really firsthand experience what our campuses like. So really, I work a lot with, like, the marketing communication aspect as well as our venting. But I also do have a recruitment territory and still on admission staff member eso. I worked with certain territories within our Georgia area and I would be responsible for reading those files, working with those students, helping them along the way, really being their first point of contact as they navigate, um, their interest in memory. But then also their admission process on DSO serving early admission and scholarship committees as well. So what are my weekly work hours like? I mean, traditionally, we do have pretty typical work hours. Um, but certainly again when we're not in a pandemic scenario. You know, sometimes there are events on the weekends or at night and e especially working in the admission office. Um, when we do recruitment activities, um, I would travel to various cities, and that sometimes might include an evening presentation. Um, it might include I need to take a flight on a Sunday to get there. Um, but, you know, for the larger majority of the time, spend it. It's It's more of a traditional kind of work work hours.

um, major challenges. So I guess just how, um, really working with a population of, you know, 16. 17, you know, 15, 16, 17 year olds every year. There are, of course, changing technologies, um, trends, changing preferences and the way that people, um, young people like to be communicated with and so I don't necessarily I think it's a challenge or pain point. I think it's just something that we have to work really hard to dio on DNA. Make sure that we're meeting students where they're at giving them the tools and resource is that they need to understand our institution on making sure that we're evolving a czar. Audiences constantly, you know, staying the same age. And we're not eso I would say that that's just something we really focus a lot on. Is making sure that you know we're communicating and using best practices for working with our variance audiences, which, of course, includes you know, counselors and parents and partner organizations. Um and then, as's faras, um, as far as you know, how do we overcome that? I mean, really, I think we're lucky because we have young people on our campus, and so they're able to. Really? Servas resource is for us and helping us, you know, even once they've gotten on campus, help us understand, um, what they really loved and ways that they interacted with us that they really appreciated or thought were effective. And so we're kind of in a unique scenario where we have our own focus group on campus, um, to help us kind of talk through things like that, help us brainstorm ways to communicate with our younger students. Um, just kind of starting out that process. And so, um, we do have a really nice kind of flow of communication between, um current students and and working, um, Thio help, you know, help the students that might be interested in attending. Understand? You know what we have. You know what we have to offer on campus, so