124 Media Studio Chief Content & Marketing Officer | Executive Producer
American University Master of Business Administration - MBA, Management/Marketing
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How did you get to where you are today? What is your story? What incidents and experiences shaped your career path?

Summarized By: Jeff Musk on Thu Nov 19 2020
uh, story is an interesting one. Um, you know, it starts. It starts off with, I guess most, um, the lemons, once you're you enter university, is whether I do next. And, um, you know, or whether my studying during that time, you know, when you have these, you know what your passions are. Um, And during my undergrad time, I was discovering what What I'm good at? What? I'm not good at start. Really? Look at a macro view of what life is all about. Where, Where do I want to be in three years? Five years in 10 years. Um, and with that, you know, I figured that hearing one statistic to me was a winner was a less than 1% of the US population even applies to grad school, let alone graduates grad school to me that that shows, you know, that with a grad degree, you are one up, you know, And this is before the dot com boom happened in the late nineties. And, um so I went straight to grad school, and then from after graduating is the dilemma of that, You know, of two years later. Then where am I going to do now, with this degree, you know, you could go into finance. You could go into, you know, uh, you know, the more highly recruited for MBAs during the mid nineties and I chose music and entertainment, And that's why chose to do all my studies on and and my coursework was surrounding thean entertainment business in many different realms. You know that in your core structure, you know that you take, you know, from from finance to marketing to accounting every little bit was I used the topic of entertainment or music as the core subject. And then, once graduating, I found that it was very difficult. It was also during the tail end of the the recession of the, you know, early nineties that no one was hiring MBA or wanted to give me the money A deserved. But I started off, but knowing what I wanted to do and had a passion for and had a feeling I was going to be good at it and, uh, onboard went and try to enter the entertainment business and that if you don't have internships or mentors or um and then you really it's about Cole Cole. You're finding a way in and which, which I did, you know, And I found discovered that before, uh, the numerous integrations of Warner, you know, was at the Time Warner Communications before it was Time Warner. Before, you know, everything gets separated over the over the the nineties and zeros with the company. They had attempt department where people would just wait in the cafeteria and wait for their assignment. And I signed up for it, and I ended up being attempt, you know, every day, you know, here, you know that I would go in and try to get an assignment, ended up having a long term assignment at Atlantic Records And, um, learning and listening and not you know, the one thing I learned is not to say no. Whatever you want me to do, I'll dio and I did. And I learned. And, you know, in the mid nineties, I, uh my boss was retiring and it was time to find that next challenge. And I happened to, uh, interview for a head of a marketing position for alternative lifestyle magazine at the time, and with a with a well known brand that was underutilized, and it was around the cannabis culture. Yeah, you're familiar with cannabis on bond. During that time, it had a very big following. But it wasn't. It was more of an outlaw brand than a embraced brand. You could say it's the best way to put it. You know, we're sending magazines in, um, in envelopes because no one wanted to see the cover of the magazines called high Times. Um and, um, during the just say no times and the conservative right and all the drug laws here in the U. S. It was difficult. You know, we always joked around that the FBI is listening to our calls, but knowing what was going to happen in the long run, Um, there there's different Ling goes and I ended up trademarking a lot of their of the jogging around, uh, the process of cannabis smoking and for high times and now became a very profitable spot for them, you know, which is a term called for 20 Trademark that for them, the high times brand itself trademark that and, uh, and also utilize that brand to on record albums, T shirts, tours and built up Larry Revenue outside of just straight advertise um, so it was fascinating. And then I was, uh, asked to work for the Marley family, Bob Marley's family, to take care of the kids and their marketing and trademarking in Bob's properties of Tuff Gong, which is his record label. So I worked and toured with the Marley kids for three years, and during the high times and more league, uh, I started to see the power of the net the World Wide Web. I I was trying to do contests on on high times dot com and get a massive response. I'm going, Who are these people and how are they getting these message? And this is late nineties. So I understood the impact that World Wide Web II, the marketing and, um, and the messaging that you could get out there. Um, you know, by just in the upper contest and seeing that impact, um, and then launching, you know, the Marley brands and tough com dot coms and seeing that impact. And, um and, uh, you know, So I would start, you know? And then during probably 99 2000, I would start getting offers from these dot coms. Oh, I need you know, we need a music guy. We need this, You know, we need a branding guy. So I would get offers, and I ended up working for a company that was streaming video. But who knew streaming video during dialogue wouldn't be successful? Well, I did a little bit, but was this a great learning experience that you truly learn? The ins and outs of music streaming video streaming and the impact of it, you know, And then it was the height of Napster to so in 2000, I interviewed that Sony to run the be the new media guy person, Um, and, uh, new hire and I brought a whole new aspect to marketing, um, music online that, you know, everyone is all about C. D. S and selling CDs. And I said, Great, we can sell the but we need to build fan bases. We need to build audience. We need to give good content, you know, out there and and then follow the data. We're gonna get data and following the and and a lot. Some of it was experiments, some of happy accidents. But you start to put theory into practice of going well, if someone listens to an album they're going to go by. If it's that good and or or you know or you know Wait, hold it. There's millions of people going to Napster. Why aren't we gaining that audience and giving people what they want to hear? And so by by these theories that would put into practice? Because I had a boss at the time that wanted challenged me to do these types of experiments that to take the company from the the the 20th century into the 21st century from CD sales to download sales and, you know and challenged myself to it. And, you know, I grab the bull by its horns and and put it into practice, understand the power of message boards of listening to the audience, catering to the audience, understanding what fan bases are, you know, and messaging out to them and developing these thes unbelievable campaigns where you know it made the press, or you know, that people who go sit in meetings I want one of those campaigns that you just did, you know. And so it would build up over time that you know that if you use data you use um, you know the fans as your as your mouthpiece used, you know, at the time message boards before social media was even involved. You know, people are dialoguing to their passions on message boards and understanding and doing the right, you know, catering to them. I like to say to keep them and spreading the word, wearing the band's merchandise, buying the merchandise, buying your your whatever other brands that you're utilizing and understanding that there is a underlying power of the digital format. And then I was cast to help build the Sony system and the independent Sony system, where we would sign band's or artist's to to our distribution and get the music out digitally. You know, to the iTunes, the world of first and the other you knows rap, See? I mean, I play I I've done dealt with every single player of digital music, including, I was saying, but Napster. I made a deal with them. Um, you, too, should be my music. Just put it up there and legally, and that's how the Baja man happened. Who let the dogs out outside of the happening at the stadiums. At the time I was putting up on Napster. So it s so it'll blended all together that you know, that understanding that people aren't stealing. They just wanna listen to it. No. And then, you know, I was going to say and then helped build their system. And then in 2007, was recruited by Island Def Jam at Universal to do the similar job, then developing the same type of strategies of developing great content, putting it out there unique, utilizing the apple platform, the Amazon platform, that Spotify platform and what their strengths were. And each one of them had their different strengths and trying to create revenue and buzz and use them not only to create revenue, but also as marketing tools. So and then 2015 went out on my own, you know, So that Zeno and here I am today.

What responsibilities and decisions does one handle in a job like yours? What are the top three priorities? What are weekly work hours like?

Summarized By: Jeff Musk on Thu Nov 19 2020
mine is that, you know, because I deal with different clients and have different partners on different businesses dealing with today, um is making sure that, you know, if it's a new business that, you know, everything is covered that everything is, you know, uh, you know, done the proper way legally, uh, you know, that everything is in place, comes to a campaign, um, mhm building out a strategy, Um, and also, you know, a budget that will be not Onley utilized, but optimized during that campaign. So it's the hand holding off of, you know, giving the client you know what they truly want on because it is reflected in your work on dwhite. Your goals are and also settle, you know, not give their expectations. Um, and making sure those aren't, you know, okay. Overblown. You could say you know what their expectations are and be realistic. Of what? What the goals on Ben continually being a student and keep researching and utilizing the subject matter. I do a lot of calls and consulting with the financial world around surrounding purchase of catalogs or utilization off the different streaming platforms or or content marketing. Yeah, And understand because the that landscape is constantly changing on a daily basis that you are up on the latest data, the latest news who the players are, uh, everything above that. That that you could see that someone could ask you and you're giving the best information because some of these companies are investing hundreds of millions of dollars in some certain properties. And you want, you know, again, it's about your reputation and what you serve up, and you know that too, May is the main thing is that you want repeat business. You want to sure that you are the best.my three. My three top priorities is listening. Number one is always listening to the client because sometimes it's in the undertone of what they're saying and not directly that that what they're looking for. So you can't be a mind reader, but if you listen, you know that that me is always a priority, because again, I am catering to what the customer wants. Um, again, Number two is being up to date, okay? On the latest in the greatest. And then on top of that, my priorities is what's next. What's on that fringe? What? What? What it can be, Um, what is tomorrow's fringe? Is it mean today's fringes tomorrow's mainstream and what you know? And that's something I have specialized in is to understand what that fringes and what is next, Um, and how to present it. And where is the opportunity within that, um, so that to me, is a huge part. And three is having a work ethic? Yeah, honesty, truthfully, delivering on time, you know, always a priority is the the is wearing your work on your sleeve. I like to say, um, for me, my work we week hours convey vary depending today is a busy day. You know, I have your call, and then I have two other calls with two different partners of mine, and one is a canvas company. Another one is a TV production company. So is to be on your game and, you know, and understand what your hours are. And then if you there's no off hours, you're always on, you know? So if you're if you're doing research, so you're doing the research, watching you know something or or in the background and it's, you know, midnight, you know? So it's Xcel 24 hours in the day. It depends how you utilize it.

What are major challenges and pain points in a job like yours? What approaches are effective in overcoming them? Discussing examples will help students learn better.

Summarized By: Jeff Musk on Thu Nov 19 2020
I have to say my pain points that I found we're, um, challenges worm or in my past, that was dealing with the industry where, where money a lot of money was being made and all of a sudden it wasn't and in the generalization of how people were utilizing their music. So me being in digital music, I was the bad guy I was taking away, you know, their CD business. And so and also you're dealing with technology where people have this, this underlying fear of change and new. So again, you just know that you and you, uh, embrace that part and it's not you. It's Z them in the sense of what they're facing and an understanding of what their fears. And that's where the listening part. And that's how I gain that, that knowledge and practice of listening, because all the time I remember standing up in the meeting in 2000 and four and going, I was just on the New York City subway and all I saw was white headphones. What are we doing about that? And people didn't understand what I was saying, you know, And for me, it was all about the iPod and and some people didn't. Some people didn't, you know, gather and but it Zehner Otis ing and challenging. And then, you know, then being successful on the campaign that everyone else wants is like, you got to say, Well, some similar aspects of this campaign can work. But you are a different property. You know, you're not going to do the same thing that you do for toilet paper that you do for toothpaste. You know, they may be sold in the same place, but you're going to be doing it differently and the same thing with any other product. So you would say, You know, you don't want that and people look at you funny. You don't want a successful campaign like this one. You want your own campaign, you know, I'll utilize techniques. I used it, but I want, you know, especially an artist and music. They have their own brand. They're not like anything else out there. So, you know, it's that explanation of it that people may look at you like, What are you saying? Because they're not used to hearing that, and but then laying out to them that you don't want that you want this and then understanding that you you're dealing with that with with subject matters that people don't even know that they want yet, but when they do get it, they just want more of it.

What tools (software programs, frameworks, models, algorithms, languages) are typically used in a role like yours?

Summarized By: Jeff Musk on Thu Nov 19 2020
Well, well, there's a few different tools. You know, these days, you know, more tools that you know, more data that deduce than ever before. It's understanding what that data means and how to interpret it and then using the right points of it. Um, so there are so many great independent. Um, you know, you can say sites out there that that track what is happening in today's music cetera chart matric is a unbelievable resource of data information from numerous of different sources. If you want to track a particular artist or genre or playlist, you know, there's so much you can slice and dice with it. It all depends Eso the third party aggregates that are using the A P. I s from these, uh, different different. You know, companies out there. I always love to utilize. Um, you know, something that has, you know, gone away a little bit, is talking to people within the companies themselves and asking them, You know, if I had a particular product or even single, what would you do with it? They know their product better than anyone else. So it's their knowledge and utilizing their knowledge of their platform and taking advantage of it that in the parameters that you know you could fit in, that that there's a there's a a meeting of of circles you could say and that there's a sweet spot in that circle is utilizing that and the dialogue alone can help or even theory can turn into practice. So, you know, it's amazing when you get on the phone with someone started texting. You know, it's like Human communications is so underutilized today that it can play an important role and what is happening in the future. Um, algorithms that you know in the music world also are programmed to to you they're personalized. So they're very difficult to crack. And, you know, because everyone has a different algorithm on Spotify, you know, and or apple music or any any discovery, any discovery platform, or even on Netflix, you know, because of what you have used in what you have searched for and what you know what you listen, thio like for may, I would think my Spotify platform algorithm thinks I'm schizophrenia because I will listen. Thio Norwegian death metal at the same time, I listen to bubble gum pop. You know so it just sees it sees you as a certain type of individual, but yeah, but most of people are put in the box, you know, and also knowing that is half the battle of how to market to them. So it z even more of a challenge, say, even with all the data, even with all these resource is is that things were so personalized, that is, even that's even more difficult to crack that you need multiple impressions in different places to be successful in the world today.

What are the job titles of people who someone in your role routinely works with, within and outside of the organization? What approaches are effective in working with them?

Summarized By: Jeff Musk on Thu Nov 19 2020
uh, you know, mostly sea level C suite level, you know, from CEOs, CMOs, uh, CEO CMF. Yeah, it has a c in front of it. You know, uh, department heads, you know, along the big titles. Also, uh, it's the assistance. That's yeah. If there's one thing to take away the titles of people that you routinely work with, you work with the assistance the best. They are the gatekeeper. And, you know, they're the ones with the knowledge of the schedules there, the one the knowledge of what is truly happening within the company. And, um and it's so it's like my my hidden little secret is that I would rather talk to the assistance than the C suite, because there you get the true feel of it and you get the true rhythm of a company or or anything else like that. But for may, I usually deal with the higher level people within the company, you know, and and then, you know, outside, you know, usually utilizing, you know, whatever. Representative that that covers the major company. I'm rapping. Um, you try to find out the people that have the power to do something that you need to dio even the operational is people you know, operations again so underutilized and the knowing the head of operations and also the people that pull the levers, you know, to get things done that that goes far. It goes very, very far. And what we're approaches with them is a very simple thing My grandmother taught me. You always attract the fly with honey and not vinegar. And you just try to be nice and you try Thio complimented. People try to make them feel special. Um, you don't just because you're you're CMO and you're you know, um and you're talking to say you don't look down on them. You don't talk down to people, you know, everyone has smarts. You, you know, walking into a room. You're not the smartest person in there, you know, everyone has their own knowledge about something that you don't. So with that big macro view, that's how I try to work with people you know. And again, the key is listening. Listening for those those queues watching their behavior, you know, And it's the the psychological approach of business again is you know, so underutilized or not paying attention to and everyone has their agenda and they want to get it done and cross off their list and and call it a day. And I could go home. No, I wanna listen. I wanna learn. And then you know me. I'm the fifth on the list. My job is number one or you know, or or how to get a gold done. That's how that's how I I've been successful, right?

How would you describe your management style? How has it evolved over the years? Can you tell about experiences or books that influenced your management style?

Summarized By: Jeff Musk on Thu Nov 19 2020
um my management style is I don't have to describe it autonomous work autonomously, But understand that you have you need to hit your goals. I'm not gonna tell you how to go to that path, but, you know, you know, because everyone works differently, too. And everyone has a different path to that goal. When I'm dealing with with my with my team, it's Here's our goal. Here's our deadline and mhm. Do what you need to do to hit that goal and they're your They feel the purpose. They feel the autonomy off it on and you know in that you know, and they have ownership of it. And you're S o it's, ah, way to get more out of your team instead of, you know, it's really opposite micromanaging, because when you micromanage, you're all you're doing is the lane, and you talk about a book play. A huge role in This is a book by Daniel Pink called Dr and the Whole Premise. Is that what you think will motivate someone you know really does. And, um, and he lays it all out. And when you take each subject matter, he talks about which really does motivate people and you and you put it in your own little world In context, you see the difference and then you put it into practice. It really does work. And so hey, what his philosophy was you know, really, you know, stood and changed the way I think about approaching my management. Son. It's also, you know, again, listening Thio the the my professors, you know, understanding that the first day of Grad School of Business School, the chairman of the management department said, Welcome Thio Every day, being soon for the rest of your life and understanding that there's always more to learn. There's Mawr Thio capture knowledge wise, you know, And to put out there to the world that you know that you want Thio, you know, be better. There's always room for improvement eso that plays a huge, huge role in and so you know and you find that with a listening compassionate approach thio your work but at the same time, uh, put together structured environment that's a recipe for success

How do you manage conflicts within and across teams? How do you promote trust, openness and a healthy work culture? Sharing stories will greatly help.

Summarized By: Jeff Musk on Thu Nov 19 2020
conflicts of very interesting. You know, Thio and it's mawr again. It's not this. Usually it's not the subject matter that is the conflict. It's There's some something underlying that is there and you try to discover by questions and you know and find out. And then you truly, though, is this hurting the team? And is our goals being not met because of the conflict? And so is the two. That two pronged approach is like. You have to make sure that, you know, because I'm responsible, you know, because if the goals aren't met and that's on me, so you have to make sure that that is happening. But at the same time, you want to have a team that works together in synergy. It's that could be perfect. And you have to know that no one bats 1000. You know, No one. I'm using baseball terms. But, um, it said, no one's perfect and you're gonna have your bad days in your good days. So it's finding out the underlying reason for the conflict. Try to quash any you know any sparks that can really blow up. And the number one thing hit your goals hit your goals and understand that we're a team and we need to do act like a team, you know, And just like in cricket, you know, you need your picture and you need your batch. Man, you all need to play that role. Um, in my using it right, You know, using the cricket reference. Um uh, you know, it's so there, you know, how do you promote trust in openness is direct dialogue and you put it out there and also admit when you're wrong and you know and stop don't defend. Okay, it's on May I found that. You know, I in the last days of my corporate environment, I was put together with a new boss who never handled digital. You know, my my department before and and so it was not only a challenge of education, but also a person that was afraid of change. And he, uh, my other teammate, you know, other executive that handled the physical product, worked with this gentleman for 35 years and there would be conflict, and but he wouldn't, you know, he wouldn't. He would just excuse after excuse after, like the same thing that happened over and over here and then one day I go, that's my responsibility. That's on me with the same boss and he goes, Okay, that's good. Don't do it again. Walked away. But the person you know that kept on making excuses have conflict. It wouldn't end, keep on going, keep on going. And so it's like after 35 years, you don't get with your boss is looking for that. You're not listening that and you know so for May. And that's the other thing is that I learned is that I would tell my team I will always have your back that that you're you're my responsibility and so, yeah, if you're not honest and we're not having a great dialogue, I can't have your back because, you know, I will go to my bosses and say, This is my This is on me because it's my responsibility. This is numerous times my team messed up. But if I had the information and and and and owned it, it minimizes so much so that that's me is the greatest thing is like taking responsibility, understanding where you are in the food chain and owning that responsibility and then learning from and moving forward. The more your harp on, the more the waste time. It just It just has a negative effect other than okay, that that happened. We're not perfect. And my goal is not for that to happen again.

How can one get better recognition of work from one's boss and higher management? What mistakes should one avoid? Stories or examples will be quite helpful.

Summarized By: Jeff Musk on Thu Nov 19 2020
last what I just said. Yeah, um, again, it's understanding how someone texts understanding. You know what they're looking for Having open dialogue, Um, you know, laying out what your goals are and timelines and what could be achieved during that. And if there is, um uh, you know, uh, you hit a wall, How can we climb that wall? And it's just not, like, just get it done. It's about how can I help you get it done. And, um, you know, And then again look around. Who are the good bosses? What can I learn from them? Not who are that? My direct boss. But other departments, bosses or other leadership roles that that you go. Wow, that person is a great leader. And how and what do they dio and what techniques they utilize to make them a great leader and being open to that, you know, it's it's all about listening and open mindedness that you're not. You don't have all the answers. And there's a lot of stuff that you can, uh, take from little pieces here and there that can be built into your own style that that, you know, will work and then again. It's about optimization, you know, during those processes, not only during the campaign, but also your management style. And how can I optimize and the technology? And how can I utilize technology better? And Wells is out there, you know that I'm not.

What indicators are used to track performance in a job like yours? Think of the indicators such as key performance indicators (KPIs), objectives & key results (OKRs), or so on.

Summarized By: Jeff Musk on Thu Nov 19 2020
in my old job. Well, my, my okay. And one of my new jobs, my my, is you know, I help artists optimize a catalog for play listening. If they're, if they're revenue increase over over that period of time and you know, then then you showing success or their popularity or there's growth, you know, in a data point of social media or, you know, again, plays or shares, um, or or even placements of songs. Um or, you know, someone utilizes your advice. You know, in another you know that they buy a car, you know, they buy a catalog or they buy a certain amount of shares of stock of a particular company is another one. And then the third. You know, my TV, TV content, side of things is people believing in a project in buying and then producing it and then then gaining an audience from your idea that you had, you know, that you made into a a platform

What skills and qualities do you look for while hiring? What kind of questions do you typically ask from candidates?

Summarized By: Jeff Musk on Thu Nov 19 2020
look for passion. You feel you feel people's passion. They're not just give me that can answer. You feel they're worth, you know, again by listening and what they're saying. You feel that, Wow, they are going. They're not just saying it, they're going to do that. And it's not about someone's resume. It's about how they present themselves. And, you know, again, you know, there's underlying, um, Sixth sense that of Wow, they are, you know, by lasted when my last assistance. Uh, my my boss, my boss at the time, you know, like said, Oh, she doesn't have these skill sets, you know? You know, programs, excel or programming. It was mostly Excel program excel. And so, yeah, you can learn that. But what what this person said to me, What do I need to get what I need to do to get my job done? That's what I'm gonna dio to me. You can't do that. You can instill people. You can learn things you can learn from, but you can't instill that passion of I. I am going to hit all my marks. I I want this. I want this for myself. I want this for the company. So you you feel that not only will their their smarts, you know, and you know, there there's certain self starting and, um and you know, independent nous that, you know, you try, I try to look for But it's also that when did they bring to the table? You know, when they're challenged and asking that question off, You know, you're in this predicament. What do you dio and there you you find out what they're really made off, you know? And for the most part, it's under fire that that you want a person to keep calm and collect, and then and then also utilize their role, you know, and get it out there and get achieve whatever our goals are. So the skills are someone who wants to learn who's hungry and is willing to make a sacrifice for that. And in those what you asked, what kind of questions? Those happened, you know, within the interview itself, because a lot more is it can be, you know, instead of going, what's your biggest weakness? You know? You know, my always answer is kryptonite, you know? Yeah, because because, like, what kind of question is that What? You know, I You know, like, I know what I'm good at. I know what I need to improve that. But I'm not gonna You know, it's a openness of, like you're saying that I'm not perfect, but I I am smart.

Can you discuss career accomplishment(s) that you feel good about? Please discuss the problem context, your solution, and the impact you made.

Summarized By: Jeff Musk on Thu Nov 19 2020
That's a great question. Um, seeing what's that? You know, you know, seeing what's like Okay, like, here's a perfect example. Uh, there's been so many great accomplishments in my career, you know that that makes me feel good. You know, there's too many, You know, every time I hear a Rihanna song every time I hear a Jay Z song every time I hear a Justin Bieber song I know I had a role in that, You know, it doesn't matter where I am. I just know, you know, or hearing a one hit wonder that you worked on 10 years ago And you just know what you did during during that time? Um, so, you know, seeing utilizing, you know, understanding. You know, the world of cannabis today, the legalization in the United States of it. You know, understanding you are in the forefront of it. You understand that you what you what you trademark back in the nineties is being utilized today and making millions of dollars office. Uh, you know, it's it's the understanding that that what you saw is gonna happen in digital media happened and and that you were part of that happening off why Spotify is Spotify today and why iTunes turned into apple music and and the artists that you that you build off, you know, and you know where they are Today s o to me that every time there's a new accomplishment or it doesn't even happen of my work of today will happen years from now. But what is what I've done in the past that is being utilized today still makes me feel good. And the problem in context is people resisting change. People so scared in the corporate world that their job is on the line every single day that they paralyze themselves, paralyzed the product paralyzed in innovation because they're afraid of change. And that is one of the biggest problems I had. Because always I was the new guy and always what I was bringing new technology and I was that change and the resistance and the the attempts to thio Thio to the implementation of that change. Um, you could have hurt me, even hurt. But embracing that and utilizing it for my help me grow instead is made me where I am today.

What responsibilities and decisions did you handle? What were the top three priorities and pain points? What strategies were effective in dealing with challenges?

Based on experience at: Senior Vice-President E-Commerce & Digital Marketing , Universal Music Group
Summarized By: Jeff Musk on Thu Nov 19 2020
I I handled the global digital strategy for every level artists that was put out on the label from the biggest superstars from Mariah Carrey, Jennifer Lopez Uh, Drake, Lil Wayne, Nicki Minaj, Ariana Grande, Justin Bieber, Kanye West, Jay Z Bon Jovi Uh, I can go on of Of the people I have taken care of Janet Jackson. Yeah, that, uh, their global strategy and implementing it and utilizing the teams around the world to make sure that happens and not only with your partners, but within your within your ecosystem itself. And there's numerous of different departments that you have to bring together in tow one, uh, you know, uh, release, you could say so it's handling that handling the diplomacy, handling the artist, handling their management, uh, you know, getting 20 questions because the unknown, um and, you know, building trust of that, You know what you're doing and to

What starting job (after internship) would you recommend to students who hope to grow professionally like you? What other parting advice, dos, and don'ts would you give?

Summarized By: Jeff Musk on Thu Nov 19 2020
internships. Take any any job within your industry. Don't say no. You know, being an assistant, you learn. Listen, you know, there's always a way in. Even when people say you know, there, you know it's impossible. No, there's away. So if you want it that badly, you couldn't do it on Bond. If someone says no, then then there's someone else s. Someone says, So keep on going. Don't give up. All right? That's the whole key. And utilize your knowledge. Believe in yourself. You know, believe in your skill set and know that you don't know it all and B b riel about that, and that's my advice is, you know, always be a student.