So I started out in business 25 years ago. Give or take, I started out. It was in the dot com era in the late nineties where everybody basically wanted to go into high tech startups because that's, you know, that was the fat and that was the fashion at the time I started out of the project Manager uh, when I worked my way up in a large telecom company all the way to be in the CIA. Whoa off that company in a late 2000 and eight. And that's why I said, OK, I've had enough of corporate life. I want to go out and start by myself and found the found the company and start a company myself. And that's why I left corporate life and I went into startups. My first startup was a energy sustainability company. The second one was which was acquired. The second one was a energy analytics company and then my partner, my business partner and I. We saw that company in late 2014, and then we were looking at going on a vacation on DWI have pets. We have dogs, and one of the things that we saw was that there is no easy way to monitor and manage what's going on with the pets. So as we were thinking of going on vacation, we were like, How will we manage what's going on without with the pets in? You know, while we're away on, the only way to do it was, you know, to slice and dice across six or seven different taps. One for the vet, one for the dog walker, one for food, you know, on and so forth, which didn't make any sense. In this day and age, where everybody is managing everything based on platforms, you know you do social media on platform, you do arts and crafts and platforms like etc. You do travel on platforms like Expedia, so it didn't make any sense that there is no platform for the pet world when the pet world is going at 4 to 6% kagle. And that's where the idea for Bubble Bach came from. And that's how we went forward and we found the bubble buck

So when you look at the pet market, excuse me. When you look at the pet market, you see that over the last 20 years it has been going at 4.6% Kagle, and it's projected to go up over 6%. Cog are over the next 10 years, which is really crazy. It's the fastest growing market in the world. It's over $250 billion with a B on a global basis. It's 1.5 times larger than the baby market baby product market just to put it in in in comparison. But when you start paying but the onion to see what's really driving the pet market and why is it going that way? You can see that the people who are driving and it is what's called the pet gin, which are millennials on younger Generation Z generation. So people in their mid thirties on below, that's really the driving force behind the pet market, 69% off that demographic own a pet. 40% of them own two more pets Now, In addition, when you look at every other aspect of life that that generation and that demographic has gone into you. Consider, it's hoped that it's managed by platforms, you know, social media and and media in general, you know, Reddit and Facebook and and so forth, you know, travel. Everything else is done on platforms. So when you see okay that a certain demographic which is driving the market, they have a certain need because that need is a cost. Their life span is platforms. The other demographic, which has a platform, need the driving the pet market. But there's no platforms in a pet market. That's a perfect solution in order to come up with a platform which is going to be the world's first to solve that page point. Now, is it a current pain point for that population? No, People are doing it today with the cost. Multiple different things. But Facebook doesn't solve a pain point on Expedia didn't solve a pain point. You have travel agents before Expedia, and you had human interaction before Facebook, but when they were created suddenly people said how could we live before we had these platforms? And that's exactly what's happening with bubble bark. We've been experiencing over 400% growth on a year over year basis over the last 10 2 years because again, that demographic off 18 to 35 year olds need the platform where they had none before, and it just fits like a glove toe hand.

so the first few weeks were mostly spent on research. I was doing mostly the market research on the business research off. What is the market need? What? How were people interacting? How the interacting on other platforms off their life? How much are people using it on a daily monthly, quarterly, yearly basis and so forth? While Bill was doing technical research about how this platforms usually used? What's the cost of building a platform? Should it be a server based platform meaning actually have computer service? In your in some database will be a cloud based platform like AWS Bond stuff like that. So that's kind of the first few weeks, mostly research. And then when they stood that the next few months was spent on with self funded the company and was spent on building a prototype. So what will the platform look like? What will the back end look like? What will the front end look like when we have a CRM on an app on Lee, an app on kind of building that framework on building that prototype prototype in order to enable us to start to go out and start pitching to investors