so, uh, they're quite a few incidents and experiences. I grew up in a very small town in India. Uh, and where I grew up, it was it was a very grounded upbringing. Eso There are some values there is. But one area which which I believe has always served me well is is the aspiration to grow and is to feel that if you have enabled body and and and working mind, then anything is possible. So just this belief that, uh, if if if there is something that one person can do, I can do that Belief has helped me more than anything else. And I have always believed that it is. It is. It is possible, Toby, powerful and be fair at the same point in time. The power does not always come with being unfair as well. So those are some of the thoughts that I have always held dear to me.

I'm the chief marketing officer at its It's a tax services company called Larsen and Toubro Infotech or LTI. Now, as as is the case with anybody, Toby Tech Services Enterprise. I look at my job in three ways, so there are essentially talk the three things that I do and I call it brand demand and armed. What it means is number one toe enhance the brand, improve the brand of innocents Brand perception off the company that I'm working for, which is lt a. In this case, second is demand. How do I create meaningful high quality leads for the sales people toe follow And armed is how doe I arm the safety members with the right positioning statements with the right answers for the questions that other companies might need. S O These are the three areas. This is exactly how any B two B services company would work looking at brand looking at demand generation and looking at sales enablement or what I called armed. So those are the three areas. Uh, it's a very global kind off business s Oh, my teams are in the US here where I am based in Europe, where we have many clients and also in Asia Pacific in India where, where much off the development and support what happened. So I have a last India. Uh, a typical a starts very early because I try toe, have some overlap with my teams in Asia and during the day during the week. Monday to Friday, uh, just remains off course Azaz, much as you want to do. But then I have. I have never felt that, uh, today's today's. There's not much to be done. There's always something to be done. But, like like somebody wiser has said, pressure is a privilege on go that extent. This is definitely something which I enjoy on I know. For any student who is planning to get into marketing career, uh, I have. There's one thing which I can very confidently say is that I have never woken up wondering, Why am I doing this? I have always enjoyed. It's a very exciting area off work. It's it's It's very fulfilling because you are working with brands which which are creating millions and billions of dollars in revenue for all their stakeholders. Eso that's that's essentially what a typical work day and what the role is likeuh, normally the, uh, it's it's a difficult question. However, the easiest way to put it is that the work hours are typically from 8 to 5. Uh, that is that is when the office is now. Over the last six months, uh, most of us have not gone toe, office or college or whatever we are. We are stuck in lockdowns, and because of that, the hours have become quite an attack. Eso I start very early. I start by six o'clock in the morning in the Eastern Time zone, which gives me some overlap with my teams in India and in the Asia and Europe on I normally finish my day at around five o'clock still, and, uh, because of the current lock down situation that gives enough time during the day toe, have lunch and toe take some meaningful breaks in between. So a typical weekday, But if if everything was normal a typical weekdays, normally from a fight

uh, these days, almost anything that we touch has got a bunch of technology in it, and marketing is no different. So when I started working in marketing more than two decades ago, uh, we had just started seeing laptops and, uh, computers, and it was it was a new thing. And over the years, things have changed so much that now, uh, there's this entire field which is called Martek, which is marketing technologies, which enables the way that we engage with customers the way we reach out to them, the way we the way we communicate with them. Andi, uh, in addition to the productivity tools, which all of us use, which are difficult word processor or are sheet worksheet on above all the slides, I think a lot of my time when it comes to productivity software goes into into thinking positioning, which ends up becoming slide. So I would, I would think, as as a marketer, productivity. Sweets take up a majority time, however, some of the new ones which we are, there's a There's a, uh, there's a part off technology marketing taxes, which is called map or marketing automation platforms and typically tools like market or hub spot l acqua para dot These are all the tools, which we use one of the biggest friends off. Almost all the marketers are something called Google analytics, which allows us to understand who are the visitors to our website. How long have they spent on the website? What is a typical path? Why do they? What is it that they may not like about a website? So in a in a way, which is which is, which is privacy and security friendly? It is. It is possible to understand better aceto who the visitors are, and what is it that they want. So the typical software, uh, tools that we use are the productivity suites, which could be all the Google Suite or the Microsoft Office. Or or Apple, whichever you want a lot off marketing automation platforms, Google analytics. And when you're a designer or content creator, the Adobe suite becomes very important. So adobe, or all the all the similar confidence there. So for each kind off marketing, uh, roll their different kind of software. But these are essentially the main that you will normally be using