- Understanding the changing customer- Facilitating buyer journey- Enriching experience at every touchpoint- Refreshing the brand architecture to support next phase of growth - Positioning the company as a leader for Digital + Physical convergence- Revamping digital and social media presence - Pipeline growth through campaigns based on modern marketing technologies- Building and inspiring a high-performance global marketing team- Industry associations and academic partnerships for competitive differentiation- Revitalizing analyst & advisor relations- Bringing about an organization-wide transformation with LTI 2.0 strategic blueprint
    
        …
      
        see more
      
    



LTI - Larsen & Toubro Infotech

Built the global field marketing team and vendor ecosystem. Defined the 3-pillar marketing strategy of Brand - Demand - Armed to support fast growth. The team designs and executes integrated campaigns to generate demand, reduce friction to sales and improve win rates across the globe. Established Account based marketing program for Top 10 clients. Introduced social selling practices to improve pipeline velocity.Created a modern marketing system with automation, sales-marketing integration, buyer persona based outreach, inbound and outbound content marketing, SEO, SEM, lead lifecycle management, lead nurturing, scoring and grading. Intense focus on marketing metrics with CMO dashboard, web analytics and social media monitoring tools.
    
        …
      
        see more
      
    



Mindtree [NSE: MINDTREE] is a billion dollar global technology enterprise, focused on delivering excellence in complex digital environment, with relentless dedication in IT consulting and services. 

“Born Digital” in 1999, Mindtree has been working with Fortune2000 companies to help them achieve business agility, competitive edge, and growth. With AI-first consulting approach, we have conceptualized our “Digital Next” offerings that enable our clients to experience transformation, leverage connected operations and reimagine IT infrastructure with core modernization. 

Mindtree, with its 20 years of legacy in driving the spirit of entrepreneurship, collaboration and dedication through “Mindtree Minds,” is regarded among the best places to work.

Recent Awards and Recognitions:

•  Zinnov Zones for Digital Services 2019: Mindtree Named Leader in Overall Digital Services and Across Six Categories

•  Avasant Applied Intelligence and Advanced Analytics Services RadarView™ Report: Mindtree recognized as an Innovator

•  ISG Provider Lens Quadrant Report 2019: Magnet360, Mindtree’s Salesforce practice, named Leader for providing Professional Services for SF Sales and Service Cloud (USA)

•  Best of The Global Outsourcing 100®: Mindtree listed by the International Association of Outsourcing Professionals (IAOP)


      MindTree Limited
  

Global Marketing Head for $1.6 Bn High-Tech and Manufacturing business at Infosys. Responsible for marketing planning, budgeting, team management, go-to-marketing approach, demand generation campaigns and integrated marketing communications across North America, Europe and Asia.Designed and executed several high ROI campaigns for every stage of customer lifecycle and budget scenario.
    
        …
      
        see more
      
    



Infosys is a global leader in next-generation digital services and consulting. We enable clients in 45 countries to navigate their digital transformation. With over three decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through the many nexts of their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise and ideas from our innovation ecosystem.

Visit www.infosys.com to see how Infosys (NYSE: INFY) can help your enterprise navigate your next.


      Infosys
  

Marketing leader for strategic global sourcing, with the responsibility of digital marketing, media relations, customer advisory board, third-party advisors, conferences and trade shows


Analyst and Advisor Relations to enhance brand awareness, 'move the dot' in ratings, rankings and demand generation


Program Manager, Wharton Infosys Business Transformation Award (WIBTA) - a unique thought leadership and branding initiative in collaboration with The Wharton School


Defining sales enablement and marketing processes at iGATE Australia. Content creation and launching marketing campaigns to improve brand awareness and generate demand.Activities included sales kits & training for field team, rebranding of iGATE brand and account based marketing for large customers.
    
        …
      
        see more
      
    



About us

  IGATE (a part of Capgemini Group) with 180,000 people in over 40 countries, is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2014 global revenues of EUR 10.573 billion. Together with its clients, we create and deliver business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness.


      IGATE
        
  

Responsible for international market development and alliance marketing in Egypt, Tanzania, UAE, Sri Lanka and Malaysia. Helped the growing company operating in a niche market with setting up product marketing processes.Working with operations team to improve customer support services and building an advocacy program. Segmenting and targeting software products in difficult to penetrate markets with unique launch and sales promotion activities.
    
        …
      
        see more
      
    




      IDS NEXT Business Solutions Pvt Ltd
  

ICFAI Business School

About us

  Butterfly Fields is an initiative of IIT-IIM graduates to make Learning, Easy, Enriching and Enjoyable.

We offer Innovative & Affordable learning solutions for 3-17 year old students. We, at Butterfly Fields, want to see India become a nation of doers.We want to help bring back the magic that occurs when the head, hand and heart act in unison.

Butterfly Fields believes in learning by doing. The entire program comprises of various kinds of activities and experiences which are specifically designed to make the child understand the underlying concepts or principles and at the same time, enjoying it. At Butterfly Fields, the child is placed in an atmosphere where he is made to work in a team, is challenged to take decisions, asked to gather information, posed with questions and encouraged to think laterally.

Butterfly Edufields Pvt. Ltd.


      BYJU'S (Think & Learn Pvt. Ltd.)
        
  

About us

  Shiv Nadar University is a comprehensive, multidisciplinary, research-focused and student-centric institution, that is bringing a paradigm shift in higher education in India through its innovative curriculum, interdisciplinary focus, and cross-disciplinary thinking across a wide range of disciplines. The University is building an eco-system of knowledge to promote recognition of the inter-connectedness of ideas, systems, and environments in the world inside the campus, and those outside it. 
 
The University has 5 Schools, 16 Departments and 6 Research Centers engaged in teaching, practice, and research in disciplines as diverse as Engineering, Humanities & Social Sciences, Management, Natural Sciences, Art, Design, Performing Arts, Communication, and Extended Education & Professional Development. The schools offer Bachelor, Masters, and Doctoral degrees along with multidisciplinary curriculum to enable students to explore subjects and disciplines that may be widely different from their chosen Majors. In the near future, an estimated 8000 students will be enrolled at Shiv Nadar University. 
 
Shiv Nadar University is built on a sprawling campus spread over 286 acres of land with state-of-the-art infrastructure, sophisticated laboratories, international standard sports facilities, amphitheaters, auditoriums, conference rooms, and smart classrooms. A natural water body in the campus is home to vivid flora and fauna such as migratory birds, wooded groves, palm tree clusters, and more. 
 
Shiv Nadar University was established by the Act no 12 of 2011 of State Legislature of Uttar Pradesh as a State Private University, and was empowered by the UGC to award degrees under Section 22 of the UGC Act, 1956. The University is currently registered with DSIR, Government of India as a Research Institution.

Shiv Nadar University

DPS Vasant Kunj

Mentor Students connect students with a hiring manager in a conference call, and helps students with their job/internship search. 

Students:
1)      build professional network while at school, i.e. consider it as a prequel to Linkedin;
2)      learn how various career paths fit with their interests and skills;
3)      get guidance on how to groom themselves for their chosen career path;
4)    increase their job prospects. Students understand job expectations, deliverables, skills needed, and work culture from a hiring manager. With this understanding, students can better outline job-relevant projects and courses in a cover letter.


Hiring managers:
1)    promote job/internship opportunities across multiple universities at the same time without leaving office;
2)    save time in shortlisting, since students are rank-ordered based on cover letters and profiles;
3)    get the gratification of mentoring students and making an impact on their career;
4) can increase the application pool by engaging promising students through the system.


      MentorStudents.org
        
  

Chief Marketing Officer, Larsen & Toubro Infotech Ltd (LTI)

Program's best parts & Career preparation

Master of Business Administration - MBA, Marketing, ICFAI Business School

so, uh, they're quite a few incidents and experiences. I grew up in a very small town in India. Uh, and where I grew up, it was it was a very grounded upbringing. Eso There are some values there is. But one area which which I believe has always served me well is is the aspiration to grow and is to feel that if you have enabled body and and and working mind, then anything is possible. So just this belief that, uh, if if if there is something that one person can do, I can do that Belief has helped me more than anything else. And I have always believed that it is. It is. It is possible, Toby, powerful and be fair at the same point in time. The power does not always come with being unfair as well. So those are some of the thoughts that I have always held dear to me.

I'm the chief marketing officer at its It's a tax services company called Larsen and Toubro Infotech or LTI. Now, as as is the case with anybody, Toby Tech Services Enterprise. I look at my job in three ways, so there are essentially talk the three things that I do and I call it brand demand and armed. What it means is number one toe enhance the brand, improve the brand of innocents Brand perception off the company that I'm working for, which is lt a. In this case, second is demand. How do I create meaningful high quality leads for the sales people toe follow And armed is how doe I arm the safety members with the right positioning statements with the right answers for the questions that other companies might need. S O These are the three areas. This is exactly how any B two B services company would work looking at brand looking at demand generation and looking at sales enablement or what I called armed. So those are the three areas. Uh, it's a very global kind off business s Oh, my teams are in the US here where I am based in Europe, where we have many clients and also in Asia Pacific in India where, where much off the development and support what happened. So I have a last India. Uh, a typical a starts very early because I try toe, have some overlap with my teams in Asia and during the day during the week. Monday to Friday, uh, just remains off course Azaz, much as you want to do. But then I have. I have never felt that, uh, today's today's. There's not much to be done. There's always something to be done. But, like like somebody wiser has said, pressure is a privilege on go that extent. This is definitely something which I enjoy on I know. For any student who is planning to get into marketing career, uh, I have. There's one thing which I can very confidently say is that I have never woken up wondering, Why am I doing this? I have always enjoyed. It's a very exciting area off work. It's it's It's very fulfilling because you are working with brands which which are creating millions and billions of dollars in revenue for all their stakeholders. Eso that's that's essentially what a typical work day and what the role is likeuh, normally the, uh, it's it's a difficult question. However, the easiest way to put it is that the work hours are typically from 8 to 5. Uh, that is that is when the office is now. Over the last six months, uh, most of us have not gone toe, office or college or whatever we are. We are stuck in lockdowns, and because of that, the hours have become quite an attack. Eso I start very early. I start by six o'clock in the morning in the Eastern Time zone, which gives me some overlap with my teams in India and in the Asia and Europe on I normally finish my day at around five o'clock still, and, uh, because of the current lock down situation that gives enough time during the day toe, have lunch and toe take some meaningful breaks in between. So a typical weekday, But if if everything was normal a typical weekdays, normally from a fight

uh, these days, almost anything that we touch has got a bunch of technology in it, and marketing is no different. So when I started working in marketing more than two decades ago, uh, we had just started seeing laptops and, uh, computers, and it was it was a new thing. And over the years, things have changed so much that now, uh, there's this entire field which is called Martek, which is marketing technologies, which enables the way that we engage with customers the way we reach out to them, the way we the way we communicate with them. Andi, uh, in addition to the productivity tools, which all of us use, which are difficult word processor or are sheet worksheet on above all the slides, I think a lot of my time when it comes to productivity software goes into into thinking positioning, which ends up becoming slide. So I would, I would think, as as a marketer, productivity. Sweets take up a majority time, however, some of the new ones which we are, there's a There's a, uh, there's a part off technology marketing taxes, which is called map or marketing automation platforms and typically tools like market or hub spot l acqua para dot These are all the tools, which we use one of the biggest friends off. Almost all the marketers are something called Google analytics, which allows us to understand who are the visitors to our website. How long have they spent on the website? What is a typical path? Why do they? What is it that they may not like about a website? So in a in a way, which is which is, which is privacy and security friendly? It is. It is possible to understand better aceto who the visitors are, and what is it that they want. So the typical software, uh, tools that we use are the productivity suites, which could be all the Google Suite or the Microsoft Office. Or or Apple, whichever you want a lot off marketing automation platforms, Google analytics. And when you're a designer or content creator, the Adobe suite becomes very important. So adobe, or all the all the similar confidence there. So for each kind off marketing, uh, roll their different kind of software. But these are essentially the main that you will normally be using

answer these three questions one by one. How would you describe your management style now? Uh, I would I would I would think off myself as an empathetic leader. I believe that it is important for today's leaders, Uh, do not lead with fear, but with confidence on trust off everybody. I believe that it is. It is important for it's It's a very meritocratic organization that that I believe in creating, uh where, where anyone is able to question anybody else. Uh and, uh, and there is no aggregation off. So every everyone brings their own own value. Everyone fulfills their own role on. It's a very friendly, approachable open door management styled which, which I follow. How has it evolved over the years? I would say at some point time when I started my career, uh, these are the kind off leaders that I found most influenced by whoever the leaders that were open hearted, who had an open door policy, who were approachable, who led who always I think one important tenet is leading by example who have followed leading by example Andi, Uh, that is that is what has influenced me, and that is how I have evolved, so I would not I would like to think that I have not changed over the years. And that is how it has gone. Uh, in terms of books, I believe, uh, there are There are so many off them with which have influenced me. Uh, one of them is a book which I read very early in my childhood glimpses of world history by Jaguar Lallana who was the first prime minister off off independent India. Um, and that that very thick book which I was quite scared off, and I picked it up for the first time. And I realized very soon that Pandit Nehru had written it from prison where he was as a freedom fighter, uh, spending most of his time. And he had written that book has led us to his daughter, who later became the prime minister of India, and that that book definitely shaped a lot off my worldview about about about freedom, about democracy, Onda about about about freedom of speech very soon in the in the recent times one book which, which or rather two books that I believe have really I found quite influential. One is a book called Shoe Dog by Phil Knight, which is the journey off Phil Knight, Uh, as right from his early years to the time that that he founded like he has a multi billion dollar company. And one book that I would like to recommend almost everyone to read, especially during these lock down days, is a book called Atomic Habits by James Clear. Uh Now, uh, habits take a lot of time to form on, and especially good habits are hard to cultivate, and bad habits are very difficult to leave on. And, uh, and therefore I would I would definitely suggest that everyone reads this book, which talks about a small habits that can make big changes to someone's life over the years. So I would definitely recommend atomic habits as one off the other books that has influenced me, and I'm sure you will also find very useful

So, uh, there are a few ways in which I would think that any any manager always likes, and I call it don't when? When? When we clean our cars in the summer days, we often say, Don't leave a spot on Managers find it very useful. You come across somebody in a team who doesn't leave us one off my basic principles off. Doing any job is, no matter what the job is, when when you do it, make it the best that anybody could do. Even if there is a janitor that if that janitor is cleaning, if he or she is doing their job, if nobody else can do better than that person, then that person will be respected for it. And the same goes whether you are the president or the CEO. Ah, it is important to take pride in one's job and whatever one or two things we do, it is important to master. So the best way to get recognition has toe do a very good job and not leave a spot. Uh, like in any any buffet restaurant where we go and we can take whatever the rule is, you can take what you want, but you eat what you take. So whatever you start, you finish. And that is how you normally get recognition from the bosses. Uh, one mistake to avoid is to don't lose the trust. Trust takes a lot of time toe form, and it's very easy to lose it. Uh, and for that, my my suggestion will be toe have high integrity, which I define as as something which you would do when no one is watching. What do you still do? The same thing that that that you are doing. If no one was watching and toe have high integrity, make sure that the trust has never lost. And if there is one state that I can suggest toe everybody is that never trust off your stakeholders, not just your boss, but also your peers, your team members. They should trust you. They should. They should always look at us somebody that they can rely on. Uh, there are lots of stories that I can share, but in the interest of time and in the interest of keeping it short and an entity, I would I would only suggest, uh, that the most important thing is to is to be the best at whatever you are doing and choose. Choose the areas that you like to do and then do the best that you can.

so, uh, marketing has different rules, as I talked about, There are marketing and communications. There are influential relations. There is digital marketing. Uh, some of their skills on qualities depend on on a specific role. However, they are some some of them which are which are common across. And these are the behavioral traits. So let me talk about some of the behavioral traits off good marketer on, and I call them in three C's. The first one, I believe, is creativity for any any marketer. It is important for that person to show creative streak and do this. The second is courage. Uh, marketing often takes a lot of courage because some off those decisions are bold. What what color should this brand be? Think off the marketer who thought off on iconic brand like Coca Cola or an iconic brand like Pepsi. Uh, it takes a lot of courage to say that this is the This is exactly how it will go. These are the kind off campaigns that we will run. Uh, it it takes a lot of courage and conviction to do that. And the third, which I believe is very important as consistency. Uh, can can the market are consistently deliver not just during once or second or just during 11 campaign, but show the consistency off years and decades, uh, to continuously do good stuff. Eso, creativity, courage and consistency. I believe our what I look for when I'm hiring in terms off the behavioral traits in addition to the skills which are required for the role and the kind of questions that I normally ask and which I, which I would definitely recommend that all the students who are listening to this interview also focus on at some point in time. Thes questions are where the interviewer is trying toe a certain how dependable you can be, what kind of person you are. So try and give Ah, good picture off who you are as a person. Eso, for example, the kind of questions that I would ask you if you were to talk to me. Uh, what is it? What is what are one or two things that you're most proud off? What is the accomplishment that you believe that you are very proud off Now the response normally tells me how big, how, how, how big an achievement waas that that you are proud off and there's no right or wrong answer. But it gives me a good sense. Or, for example, if there is, what do you think your friends and your colleagues say? One biggest strength off yours is if you are not in the room, your your friends, your colleagues, your family members, what do they see as your biggest and what do they see as your biggest weakness? Uh, if these air some of the behavior questions which which I think all, for example, what is the biggest mistake that you have made in the last one year? What water, water, water, Two or three areas? Uh, that that you believe you should be changing in yourself, Andi And these are the kind of questions which, which, which I normally ask the people who want to be in part off my team toe understand better, uh, themselves as a person. Now, this is other than all the technical Andi, the skill based interviews that would happen before this. But Azaz a person who is it that we're working with thes air? Some of the behavioral questions that that I am normally interest understanding

now. First of all, I went to college many, many years ago. So So you should you should think off it. Colleges have changed a lot. And I can tell you that was one of the most exciting period off my life as it is for yours. A swell. I'm sure everyone enjoys the years in college is a lot. Uh, and there are There are a few things that they There's one great thing that I'll say about college and and one thing which is not so great now, what What I feel is great about the colleges that I think during my college years is when I felt that I started taking a big jump from a boy to a man, that is, that is when I suddenly realized the responsibility, accountability. Uh, it suddenly dawned on me that there's a lot more I can do if if only I choose to do that. Uh, before that, I think and and each one of us goes through this transition at different points in life. Uh, and hopefully for some others, it comes much sooner than it came for me. And for some others, Maybe it comes a little later. But the sooner we realized that, uh, that whatever we achieve, whatever we're doing in our life is basically, ah, conclusion off the decisions that we are making for ourselves. Uh, and and sooner we understand that we have the power toe make those decisions and change this, uh, over the course off of her life, the better it is. And that is what I believe I realized when I was in college. So if there is one way in which school prepared me for that, it is it is that realize, ation, that whatever I am, whatever I'll be eyes is based on the decisions that I make is based on what I do. Uh, that was the great thing. Now what's not so great as we are in the knowledge economy Now, uh, if the pandemic, if there's one thing that the pandemic has changed, it is that it has truly made everything the digital economy, which was being promised for a long time. One of the tenets of the digital economy is that the education that that we that all of us, you and what I have what I have attained during my college years is not going to be sufficient for the entire period off over career. Gone are those days when somebody graduated from the college and then had a 35 or 40 years off nonstop career and seven or eight different promotions and happened somewhere. Now it is we're in a period off continuous and constant learning. So eso won important request that I have off all their students is to never leave the learning journey. Uh, there is in the in the Zen Buddhism philosophy, there's a world called Shaoshan, which means beginner's mind, and it is very important to cultivate a bigness mind because the moment we start believing that we are an expert at something there is. There is really and learning after that. And it is because of that reason that a small five year old can sometimes open a lot faster than than than than an elder because for an elder person, they're looking at the key, and they know this is not the key that will work, whereas A whereas a kid who doesn't know, keeps trying and opens a lock with that key. So that beginner's mind is very important quality that I think it is that all of us should cultivate, and, uh, and then therefore, I would I would I would recommend that all of us, all of you, uh, and me all of us continue toe keep learning throughout our career and our lives.

in terms off. They're starting jobs. I would I would think off anything which gives you apprenticeship like nobody else, any any. Any job where where you can start and and work as hard as you want. Toe work and learn as much as you can learn. Please remember one thing. Many off you have probably have some experience. Some internships are Lear, but in most cases, the the life once you start the job, once you start a new role is very different. Many off the concepts many of the theories that we learn in the school are not as applicable as we would want them to be. Every every job is very different. It throws new challenges and therefore, uh, any any job which which gives you a plethora off experience, which gives you, ah, latitude off. For example, when when I started after my graduation, uh, I I looked for international, uh, exposure. And that was that was my first requirement. I said I would. I would want to work in any job, which is which is giving me experience of working in different countries. And I chose a job which over the next three years, help me work in Egypt and Sri Lanka and Kenya and Australia in Singapore, in Sri Lanka, Uh, and in a couple of other places and on and I believe that that really set me up for 44 for taking for understanding different cultures. Help me, Uh, and in my my communicating in with the people off different style and definitely gave me an apprenticeship, it was very difficult. It was It was very tiring, but it gave me an apprenticeship, which which would set me up for for a long time after Andi and has helped me be successful in in almost every other old. So my suggestion for you will be Do not worry so much about about, uh, about what you are getting out off your job. But what you're what you're able to give to your job is more important if you are able, if you whatever qualities, whatever skills you have, if you are able to find a job that you can leverage all of them or most of them, you should take it. The results will follow. The hard work never goes waste and the results will follow

How did you get to where you are today? What is your story? What incidents and experiences shaped your career path?

What responsibilities and decisions does one handle in a job like yours? What are the top three priorities? What are weekly work hours like?

What are major challenges and pain points in a job like yours? What approaches are effective in overcoming them? Discussing examples will help students learn better.

What tools (software programs, frameworks, models, algorithms, languages) are typically used in a role like yours? 

What are the job titles of people who someone in your role routinely works with, within and outside of the organization? What approaches are effective in working with them? 

How would you describe your management style? How has it evolved over the years? Can you tell about experiences or books that influenced your management style?

How do you manage conflicts within and across teams? How do you promote trust, openness and a healthy work culture? Sharing stories will greatly help.

How can one get better recognition of work from one's boss and higher management? What mistakes should one avoid? Stories or examples will be quite helpful.

What indicators are used to track performance in a job like yours? Think of the indicators such as key performance indicators (KPIs), objectives & key results (OKRs), or so on.

What skills and qualities do you look for while hiring? What kind of questions do you typically ask from candidates? 

Can you discuss career accomplishment(s) that you feel good about? Please discuss the problem context, your solution, and the impact you made.

What responsibilities and decisions did you handle? What were the top three priorities and pain points? What strategies were effective in dealing with challenges?

What responsibilities and decisions did you handle? What were the top three priorities and pain points? What strategies are effective in dealing with challenges?

How did the school prepare you for your career? Think about faculty, resources, alumni, exposure & networking. What were the best parts?

How did the school prepare you for your career? Think about faculty, resources, alumni, exposure & networking. What were the best parts in each of your college programs?

What three life lessons have you learned over your career? If any, please also discuss your experiences facing adversity, or trying something unusual.

What starting job (after internship) would you recommend to students who hope to grow professionally like you? What other parting advice, dos, and don'ts would you give?