um, you know, I'm 55 years old, so worry. Um, today took a long time. Um, you know, college, United States Marine Corps. I've been in technology for 25 plus years. I lived in India a couple times for work back in the nineties and early two thousands. Um, but I've been in enterprise software space, Um, since probably the late 90 mid to late nineties. And what's really interesting is where I am today is really because of everything that's happened over the last 12 months, I've never seen seen the velocity and speed of change. Typically, it takes five years. What's happened in the last 10 months? If you look at e commerce in the last three months, there's been more e commerce online purchases in the last 10 years. Eso why I'm here. I think that giving back is critically important to anyone. Success? I am an ambassador for bunker laps, so I mentor in the virtual court for 2021 will be mentoring about 14 CEOs. But last year I was speaking of the New York Stock Exchange, and I met one of my original founders who had a streaming and broadcasting platform on drily. What shapes the way most technologies cos happen or progress and pivot. Is your first customers key mentors or investors? So one of our first investor calls with Jason Segal from Rubicon Ventures, he said. You know, people don't like Google. They don't like zoom from a secure scalability. Can you create something that's just a u R L So we are announcing in the next two weeks Mm, Conference arts are conferencing tool. That's literally u R l um, it's like zoom on steroids very functionally rich, but more secure and stable. Next year, we'll be doing a lot of work with the D o. D. Because of that. Um, but I think what helps people get to where they are and anything is Dr. My father was an entrepreneur for 35 years. Hey was a Navy and Army veteran from two wars, and I think that that just instilled in me. I was also an athlete. I played college sports, but you have to have an internal driver clock. Andi, I think one of those other things I've read really early in life, I read ferociously, but you've got to create more value perceived value than your What was that? The look. First solution, right? I don't I'm not doing this because of its money. I'm doing it because I believe in the dream of creating something better on. I think most SAS founders. That's where it really has to come to. I mean, I think a lot of kids come out and I just wanna make millions of dollars, and that, literally is not gonna fund anything, um, or create long term lasting success for you personally or mentally or financially. Um, I'm 55 years old. I think a village takes to raise a child. The friends I had 25 years ago and I've started on a Lincoln with her now VPs of sales. And they're in very senior level positions. So my network has helped me get to where I am today on def. You don't nurture those relationships over the last 20 years. Therefore, not so. It's critically important that the people you came up with that you keep those relationships on. They really help support a company's growth. Um, being a veteran, we are also media MascoTech woman owned. So my partner, Donna's our CEO. So I think that we leverage ourselves our ecosystem and constantly pivoting. Um, there's a Navy quote, you know, hold fast to stay true in the storm. Right? So it's critically important that you have a path forward. You've got to make pivots. But you should always believe in what you're trajectory is. And you make slight changes based on feedback from your customers. Your clients, your mentors, your investors, um, you've got to believe in what you're doing on, and that's what I think, where it gets you or you're gonna be today.

So are our elevator pitches is pretty simple. We've taken the best features from Zoom, Netflix and YouTube and smashed them on the one hybrid platform. So if you're a very large brand today, think about YouTube. YouTube's gonna if you're not in a partner program. The big problem today is YouTube has no has no competition. They're going to start making money on your own content. And if you're a very large brand, you should engage with your audience on your own. Embedded V O D player. And also 24 7. Many too many broadcasting player reading around website, where you can create calls to action marketing flows create ways to create revenue for an underutilized asset. That's a video 82% of Internet traffic next year. This Francisco's annual report is going to be video, so it's an underutilized asset. There's no if you can't measure the effectiveness of the video you create, which can be anywhere from 5 to 10-K have finished a minute. It's very expensive. So for our platform, we have all the tools on one platform to support revenue and management of all the video assets. What and so how customers solving that problem today. They're not. They have a whole bunch of different tool sets like Zipes, the whole thing's Vimeo. But there's no true strategy toe monetize and also have viewer KP ice on. What's the sentiment of the video you create today? How do you measure the effectiveness of that content? Really, And how do you create opportunities for revenue? Listen, you, uh, NBC is doing it with Peacock. They're having a shop Herbal player. We're talking to several large companies, but Wal Walgreens actually went out and bought their own media company. So the idea Linear TV is dying. We're all going to see TV and O T. T. You need to control the engagement of your audience on your own website. Why would you push all that out? All the other social media sites? I think it's important to simulcast, but I think it's really in critically important organically to engage with your clients and your audience internally and externally via your own website in your own player.

um, you know, the last 10 months have been lots of Web conference calls. Um, really trying to take this idea hypothesis, um, and start creating a real roadmap of technology We, of course, built. I think open source technology is the way that most innovative companies developed technology of last 30 years, we've built about 550,000 lines of code giving us a lot of intellectual property. But we did that in open source community with open source technology. Um, using micro services. That makes us very nimble. Onda We can really, based on the functional requirements of our clients and customers, be able to meet those needs in a very ever changing world that we have today. Um, my days are spent 10 hours a day, sometimes all weekend on conference calls with investors with our tech team marketing teams, beta clients, prospects, investors, investors, investors, investors, Um, but really, you've got toe have a really organized work plan for execute herbal plan that we constantly are changing because it's organic, right? But really, if you don't have an execute herbal strategy and I think we're really fortunate that we've got a really great CTO who's been in this space for 20 years. My CEO Donna's had been a digital strategist about 20 years, and I've been in enterprise software space for 25 years. So it's the you know, I call it the Three Pillars of Success, right? Most technology companies are tech savvy, but not sales and marketing savvy. And I think we've all understand the process of being successful, and it has to be a core methodology that you're able to get feedback from. Measure yourself, but you have to plan that you can measure and see on a constant basis in the next few months. For us were launching our entire M V P platform January 15th. We're really excited about that. We've got really good beta clients were trying to close our C round. We did precede funding around 300 K already, and now we're trying to close around of 1.2 to 1.8 million. Eso we're just really excited for everything that I and I think everybody is excited for. 2021 2020 has not been the best for anybody. Um, but I mean five g work from home, um is really propelled us and then everything that's going on. You know what happened in Europe with big tech companies. It's gonna happen here in the States, all these monopolies. But you've got to create your own space for a large brand. I think there's gonna be a lot of cost cross pollination, with celebrities and shopping online and just the influence of everything. It's coming together on APS. You know what I mean? You know any kind of smart device so that you've really got to create in this New age economy of work and content. You've got to control as much as you can. And I think our platform gives companies much more control of their content in the monetization. But most importantly, the analytics, you know, we want to ultimately create a marketplace for brands and advertisers based on viewer analytics.