I'm currently associate director off marketing and software products. My background is life sciences. Uh, of course, Started like many, I think would be hearing these the students so my heart goes out to them. I've been in their shoes, uh, doing graduate program and then post structural fellowship, even teaching for a while and that, uh, that's where something very important happened. Which made the change for my, uh, took me in this operate world. Um, coming from academia, Like as students. I was looking for jobs in the community college or applying for teaching job at the university as that being the only option. I thought so. And I also taught for a semester at the University of Wisconsin Osh kosh campus. Um, after doing my post doc at the University of Wisconsin Medicine, um, so the thought process waas research or teaching. And then, uh, my friend, she was also in the same background off life sciences. And having done her PhD, she did job at a company called Omega uh, eso that introduced the idea off that I can look at the industrial or corporate jobs, and it's that academia is not the only option. And That's how I first because I was teaching. So again the mind set off the education side. I started as training specialist position at the company Packard Biosciences that became PerkinElmer after acquisition. And there again, um, it was instrumentation. Because in the labs, we have been using instruments and, uh, then the robotic side waas teaching myself and also with the colleagues there because, uh, had been doing all manual pie pitting. And now it waas the liquid handler, which was automated and how to create the method. And that's how started using the software and learning some programming. Also, something to help with the, uh, writing off the program. And s o that is how I think the big change waas that from academia Thio looking at the instrumentation company and then moving forward into that. Yeah, let me know if you need any more detailed because, yeah, I don't want to. Did you work from what job plan is? Yeah, that's what you would still the students would gain the most from Yeah,

first, like on the technical side. And now my role is on the management. And that is how I think, uh, they're span changes for the responsibilities. Like of course, the individual responsibility always stays the work ethics, and earlier, it waas like that is 100%. And now, in addition to that, there is predominantly the roll off the team, guiding the team, coordinating activities with the team leading the team. And then the third piece is with the business or the company side. What is good for the company? What decision is the best for whether promoting the company were to present it and now coming to the responsibility? Yeah, it is 34 on board. The three priorities for me in my current role is with digitization off marketing, then content generation. You know, like the do the journal articles, uh, articles that our customers would read. Our prospects would read that would help the sales to happen, and the website and corporate branding on the work hours are like they get to be longer for students. I would say to begin with that I have been in this career for 25 years, where I started initially model after the regular eight hours day. I did emphasized on continuing education, which is very helpful, and that out the career you see where you are and what more skills that help and to grow in your job. Uh, and later, with age, uh, exercise becomes very important. And also because earlier, with how it happened with me, it was more off a moving job where I'm going for the instrument, working on the instrument, and now it is like just sitting by the computer. And so exercise becomes very critical. Otherwise, earlier exercise was happening on the job itself. Now it is, uh, like it gets to be 10 hours day and then, uh, yeah, again for students, I would say to continue with their education when they are on job that used their weekend on bond even off hours to keep on a studying. Yeah, yeah,

quests coming at the same time, doubling many balls. And, uh, here it is always helpful to have a plan strategy. I think what the long term plan is, and then, um uh, course changes the nature off the game. And also, at times, it is to accommodate the needs that come. It could be the how the e Kobe 19 has come. Now things have changed as to how we function and also, you know, the kind off interaction with the customers. And so how the marketing is done and again having the long term but also being nimble to make the change to address the short term. And there it is. Uh, Thio have the transparency as to what you are doing something have the empathy for the people you are working with who are making the request and having the dialogue so that it helps in, uh, involving on a times thes, uh, challenges and pain points can create opportunities. Also, so example Yeah, yeah, I think apparently we all have shifted gears. S also in any role that you have are with 90 and it is Do you evaluate, um, on and again keeping the long term goal so that it is not a chaos. And you are not feeling lost. That is still there and at the same time making changes. I think if there is, um um, any example? Uh, yeah. It can be like I have had. The main is just this the marketing. You do different campaigns. So the nature off campaign changed. It became oriented towards Kobe. 19. Yes, right.