sure. So, for those of you all were watching at home. My name is Mike King, the founder and managing director of an agency called I Pull Rank. And so how did I get to where I am today? I mean, that's a long story, but I guess we've got time because it's over 19. Everybody sitting at home anyway, So yeah. So I got into marketing after doing music for a living for eight years, and before that, I was in a computer science. I'm a self taught developer. Been coding since I was 12. Um, but actually, what happened was I got into a bike accident when I was making music, and I needed to get a job to pay my medical bills in the first place I hired me was an S E o agency. So I basically keep those s CEO jobs until my boss would piss me off, and then I would go back on tour as a musician. Then around 2010, I was like, You know, if I stick with this, I could probably make some real money. And so I worked at a multinational agency called Razorfish, loved it, then moved to New York and started working at the parent company publicist and starting to get involved in thought leadership in the CIO space. And then it just kind of balloon from there, um, worked at, like, a total of five agencies before I started my own. And, you know, I mean, there there are so many things that I've learned along the way. But I think it's largely a function of the things that I learned in the music business, which was like, No one's gonna like, you know, hand you anything. You just gotta step up and take it. Um, and you know, the best way I can explain it is when I first started, um, trying to tourism musician, nobody would book No one knew who I waas, right. And what I did is e made a counterfeit bus pass for the Greyhound bus, and I would just reach out thio, um, people that were like they had tours coming to their cities and I'd be like, Hey, can I open for the tour and and and you know, because it was, either they would pay me toe, do the show or pay me to get to the show right. And so I would just use my bus pass toe, get to the show, and I would go anywhere, you know, just anywhere. And I would just go there and crush those shows, and then people would start to ask for me to come back. And so, by that same token in the business world, like no one was gonna be like, Hey, Mike, here's a million dollars. It was always like, How do I create something and get it out there and in front of people? So they realize that the things that I'm doing are awesome and then they want me to be involved. So, you know, if anyone just looking for something to take away from my experience, it's that, like, don't wait for anybody that give you the opportunity to create the opportunity or self

sure So, Yeah, My whole first year was strange because you know the reality of starting your own businesses again. There's no no one's telling you what to do, right? You're just like, Okay, here's who I am. Here's what I do. I've sold something that someone. Now I got to actually make it happen, right? And so because all the thought leadership that I have done leading up to this, um, it created opportunities for me, right? Like so I decided to start an agency, and then or really, I started. I decided to be a consultant. And then, um you know, I just happened to get to clients that started on the same exact day. So I went from zero to making something like, you know, seven grand a month overnight. To some degree, it's not overnight because obviously the thought leadership of years created it. But, um, I very quickly had the revenue, and then it was like, Okay, how do I deliver how Doe I deliver to these ideals that I had in these other companies that, you know, just for whatever reason, weren't possible due to the framework of those companies. And so I was just doing whatever it took to make it happen. But what? I quickly realizes that I needed help, you know, And And what I ended up doing was reaching out to the people that I knew, and or from the different organizations friends that I built. Over time, it was like, Yo, you got some extra time that you can use towards what we're doing And the place where I made the biggest mistake was that I didn't have any process. I was just like, Hey, smart person. I know Come help me out with this thing And so that was definitely difficult because I had all these expectations of what people were to do. But I didn't do a good job of communicating that. And I would say that, you know, that was something it took me a few years to really understand. Um, and it's definitely something. I wish I could go back and be like, Yo, Mike, here's the process document that you need so you can get through this. But yeah, that first few months was it was exhilarating in that, like, I was quickly getting new business, and it was also kind of daunting because It's like I'm quickly getting new business. So how do I stay alive and continue to deliver in the way that I want? So I gotta plug my computer and give me one e e in my daughter's room right now. Okay? Yes, she said he clearly for a four year old.

Yeah, I'm pretty tool agnostic. Meaning that, You know, we use some of everything, right? Like so we're talking about S E o Azan example. There are, like, 3 to 4 major link index tools, right? Like you've got a dress, you got majestic. You've got miles. I know. STM rush has one. Now, um, I use all of them because they all crawl a different subset of the web. They all have different data that they provide. Like, for instance, majestic gives you topical data, whereas, um, you know, h a trust may have the bigger data set, but I think as of late, mas has the bigger data set. So that's what I'm saying. Like, things are always in such flux, but it doesn't really make sense for me to commit that. Just one of those tools. Um And you know, if you're like, Hey, Mike, what are the four things that you use every day? I would say screaming frog, modify ECM rush and a a dress and also search metrics. So five things, But beyond that, also, because I'm developed a developer, there's a lot of me like tying the stuff together, Um, in such a way that we can, you know, come up with more insights more quickly and so on. So what I've been doing a lot of as of late is using APP script, you know, in Google sheets and such. So, like, automate a lot of these processes. So, like pulling of the data and putting it into our deliverable formats and things like that on. And, you know, if I'm ever trying to do something quick and dirty, I actually don't use like python or anything like that. I just want something together in PHP. But if I want to make something that's like the right solution excuse me, especially for a data problem, it will likely be Python, but PHP I'm actually very happy with I know that, like, really developers hate it. But I think, uh, spit ever since PHP seven and then also Larible the framework like those stupid awesome to me. Um, but, you know, again, being a developer, there's a variety of different things that I've got to do. So, like I'm building something that's front end it might it might be like view or react. Um, with a wearable back back in Rather, um, I'm really liking the headless CMS stuff as of late. So, like, content ful. Also you've been using WordPress is a, uh so, yeah, there's a variety of things that I played with all the time.