I got to where I'm at today. Uh, I would say, because I had a hard life on DSO I grew up very, very poor. Andi. I always wanted to work. To get ahead on about is something that pushed me throughout my entire life s. So I joined the military. I did seven, almost seven years in the U S. Navy. I got out. I went to college on I did what would be a five year degree, and I did it in three years. So I worked really hard in school on the incidents that shaped around. That was because I saw a lot of folks that I grew up with be very, very poor on E end up in prison and things like that. And I did not want to be there. I wanted to break that cycle in my life. And so, uh, to get to where I'm at today in the S e o world, uh, incidences there is that I focused on learning in education and trying to understand how to help companies how to help other people. That's what I focused onYeah. So I would say a big experience that I had was when When I was in the Navy, I had to order a lot of products. I had order maps, every map, every aviation chart from the entire world. And I did not know how to use Excel. And back at that time, I literally bought the Excel for Dummies book and a few other books on how to learn how to use Excel. And I got very skilled at writing, you know, macros and all those types of things and b b A s. And I learned how to do all that. And I did that because I had to order about 50,000 maps and to type each one of those out would have taken years. And I learned how to do it. Math, using the skills on DSO. And it shortened the time down to just a few months. And I learned a lot, and I carried that skill through. And then when I was in college, I took a class about electronic marketing, and this is back in 08 when they were teaching Dreamweaver of all things which hopefully nobody's using today. But unfortunately, There's always still a few, and I was able to pull and learn about S E O. It took a class and other classes well, about marketing my degree program of sports marketing and took a class there, and we talked about this professor, brought up this form of marketing called SCL uh, for Internet marketing on he said it was a dying art, and this was in 2007. He said the Internet was a fat on that 8 4070 said the Internet was a fat on, that the Internet would go away anyways. Well, as we all know, he was vastly wrong on DSO, I focused on building out A was some websites. I literally went home and about how to build websites for Dummies PHP and and learned how to code. And it builds a couple websites, and I went in six months. I sold them, made a little bit of money, not much, just a little bit and realized that I could focus on the CIO portion, hire engineers in great locations around the world on, do things at a faster rate, hiring people to do that and to grow businesses. And so, um, that's what I've done. There was some of the big incidences

so the biggest one is un responsible for fixing or rebuilding websites. Um, there are roughly 1.8 billion websites in the world today. Millions of people own domains they don't do anything with. But then there's a lot of domains that do stuff with, and they will build those domains out on DSO. The biggest thing is making sure the architectures right, making sure that the site is fast. Nobody likes toe click on the Link and Google and go to a site that takes forever to load. It doesn't matter what country you're in. It could be India or Pakistan or Nigeria or the US It doesn't matter where is long. As the site loads fast, if it loads slowly, you bounce back to Google and then you click on the next link on DSO. The biggest thing that I like to do is focus on Steve on then I like to make sure that the content is actually relative for the user. Is the content good? Doesn't satiate the needs of the user on doesn't help. Also, the silent user silent Israel Google Baht, making sure that the site actually is probable. Many times you'll see a site where it's just not probable. It's It's impossible to use for Google, but they can't crawl. They can't understand it grammars horrible things like that and trying to understand it. Now I am in no means a grammar expert. I misspell miss type and get grammar wrong all the time. That's why there's people out there who focus on those things. And I worked with those folks. I focused on making sure the site from a technical S E O strategy has actually effective. Making the U. R L is good. The H one title, the H one tags that when you click a link and you see that big big font on the page over the top, that's an H one tag. When you are searching in Google and you see all those links that you can click on there, that's the title tag, making sure that those air optimized that they actually work well for the users. Eso Those are the big things. There's just some of the big responsibilities. The biggest challenges is convincing companies who have hired me toe actually let me do my job because a lot of them think no joke, a lot of them think that they already have it on. Ah, lot of folks think of S e o like it's a dark part that it is, Uh, that is it's fake and you know, it's it's a joke when I've shown cos I said, Hey, you know, just give me Give me six months. Let me prove myself for six months on DSO they will and one company. I can't mention their name, but I can say that I increase double the revenue in 18 months or double the traffic in 18 months on, I increase the revenue by 104% in 18 months on DSO. You know, there's there's big things that you can do there. Then the strategies dealing with those challenges, I think, are reflective of just being able to say, Hey, let me take the stabat This Let me let me show you what we can dio and chipping off little tiny chunks that can have winds. So those low hanging fruit that you'll hear throughout your life is what people are always asking for and what are the big wins? One of the low hanging fruit and attempting to carve off those little things that can actually be successful really quickly. To show that you know what you're doing on that. People can trust you.

okay. I love about my job, like or love. So I would say for me, I love my job. My job is actually my hobby. Um, so it for me, it's not just a career. It's actually something that makes me get up and be excited for the day about, um, understanding if you like, play chess If you like to play, you know, games like that. Um, you know those air you know, it is trying to understand duels, mindset, their algorithm, trying to understand what the competitors are doing on then not trying to beat Google but trying to beat your competitors on dso. Those are the things I like to go about. The pleasant surprises is having amazing winds, having clients who are excited to talk to you having companies, you know, being in house it, you know, at times, and being able to work with companies that you know, really value your opinion and want you toe have success because they know that if you have a little success that can make the company $100 million. Andi that brings in more people on. There's There's something I've always said is that if the CEO of a company screws up. What's the worst thing that happens? They get fired. What's the worst thing that happens if the CEO team screws up? Everyone gets fired. So S E. O is a very important thing on DSO those air, the pleasant surprises that people have to put a lot of trust in you. The weekly work hours. So it varies. Some weeks I'll put in 80 hours. In other weeks, I put in 10 so it really just depends on what is needed at the time. You know, there's times where I'm headed to the beach and worked at the beach all day long. There's other times where I've said I've got a pound it out, get some reports done. I've got a keyword analysis report that I'm working on right now, Um, combining with analytics, combining with all kinds of revenue data and trying toe show all of that valid validation in there. So it really comes down toe what is needed at the right time.