you know, my background and story. I started at a young age really excited about storytelling, actually, and wanting to build stories. And at a young age, I actually had an opportunity to submit a script to the Sundance Institute and got recognized for that as a young writer, uh, in their labs and that helped connect me, Teoh. A lot of great storytellers that then help me launch my career. And I've gone, um, into telling stories for brands and, uh, individuals who want to build their own personal brands in my my marketing background. And so that led me to working in New York agencies, big firms in New York to Fortune 100 companies, working with consulting firms and then eventually leading toe launching My own business Ideas collide in 2005 where we do the cultivating of story, building of custom marketing solutions and launching brands for ah lot of great organizations.

a scary time when you maybe jump from having a steady, consistent corporate paycheck to doing it all on your own and starting up from scratch s Oh, you know, I I really wanted to. It's really about that initial phase, and starting is about sending you surrounding you with smart people, people that are going to challenge you, people that are better than you to elevate your game and work better in your efforts. And so I I really tried to do that in the very early stages, finding, um, very wise people that could guide and direct me, especially in the areas. I was not a strong. So I always believe in you. Start with your strength. So I I knew what my strengths were and then anything that I felt like I identified as a weakness. I tried to find partners that would help me strength in that area. And so those were some of the first steps I made in working as a consultant and allowed, you know, advisers around me to help me in those areas so I could focus on those strengths so I could go after I'm bringing clients, building their brands, building their opportunities, growing the company on. Definitely those were the first steps I took

So in terms of frameworks, you know there's a way do follow a very disciplined process and everything that we dio in our efforts. We start with a define and discover phase. So and I think you can apply this in any type of work and and thinking whether it may be in I t consulting and technology to brand building and digital marketing. So define and discover using data and insight to inform what you're going to do. Understand your audience. Um, if you're building a tool or solution, a technology platform going to use a platform, really define and and discover what that's going to be, identify all your requirements. So that is an initial phase that we take. Our second phase that we really implement is to then create and develop. So taking all the insights and the data that informs you the audience we're trying to build or create for identifying what their needs are in creating and building us a solution. So you create and you develop that, and then we moved into our third phase, which is the build and test space. So it's where you really start to apply on the creative and the business intelligence together to build that solution on whether it's a campaign again. It could be an app. It could be ah, website. It could be a new technology platform. Whatever it is you're you're building and testing that your going back to your original define and hypothesis and making sure that you are accurate and reaching your audience and and you're and goals. And then the final phase that we work in is called launch and then analyze and enhance. So I don't think any project is ever over it. Z always evolving and growing and changing. And so, in that mindset you launch the product. You analyze the data again, and then you allow that to inform what you need to take next steps or to enhance or grow whatever you created. So those air that's like the primary framework and we've worked in that framework for 15 years. So we're We've been in operations and building customized marketing and technology solutions for 15 years, and that's always been our framework and process since day one. And we also relate that back to our mantra, which is invent integrate impact. We we talked about that a lot is that any client, any any individual that brings us a challenge of business challenge, a communication challenge, a technology challenge. We take an invent, a solution for that integrated into the marketplace, integrated solution for it and then launch it for impact. So those are the primary frameworks and steps that we follow.