
This is software (AWS) generated transcription and it is not perfect.
So I am. Currently I run the open source strategy and marketing team it at AWS Amazon Web services and sportive by accident. Got involved with open source software about 20 years ago. And the story is maybe maybe useful for, um for the purposes of this conversation, so I'll go through it. I was actually I spent years as ah was a liberal arts undergraduate, So I did I English literature for my undergrad. Struggled to find a job with that degree. And so I went into the Masters degree in international relations. Um, also didn't have an idea of how to turn that into a job. Um, so I went to law school and while I was in law school and once I was in law school, I decided I didn't I didn't want that job. So it was made for, uh, easy made it easy to find a job, but not not a job that I wanted. But while I was there, I was interviewing for different jobs in the law. A different law firms, and the person who had been helping me name was Steve Hill. He suggested one day that I should go work for his friend as an intern at ah, at a software company called Linea O and Lenny. Oh, it turned out, did Ah was a linen company, which Lennox is an open source kind of open source software. And from there, I just I became very interested in working with open source software because it was this, uh, interesting new area of software were instead of keeping software proprietary, you give the software away and maybe charge customers for support or professional services around the software. And it became this goal of mine this career goal of mine to figure out how to make how to make a business grow out of this free software. And so that's what I've been doing basically, ever since. For 20 years or so, I've I've just been working with open source software and trying to help companies figure out how to do it. And then I got very fortunate because open source software became one of the most important trends in all of the technology industry. And that was not because of me, but I was very fortunate to be in the right place at the right time.
Well, start with the the last part of that question I end. Everybody else on the planet currently works from home or, um, or much of the time, at least in tech, in the technology industry. But before Cove in 19 I traveled almost every week. But not, um, not not for the entire week, but maybe one night, a week, maybe two nights a week. Um, it's for maybe the last 15 years. I've traveled at least 100,000 miles every every year. Um, but in terms of the but right now, I work from home and, um and actually it works. Works fine. There are some things that are a little bit easier, more easily done, face to face, like I spend a lot of time working with Amazon, a rate of US partners in customers. And that's that you We do that over the phone or over video conference now, but it's because so much of business relies on ah, human interaction and trust. It's easier to build trustee face to face than it is over a video conference. But but everybody, I and everybody else is doing the best we can in terms of the normal responsibilities. Um, so I manage a team of about 10 people. And so some of my job is just day to day management of the team, helping us figure out what our goal should be and then helping to ensure the team is always working toward those goals. It's Ah Buttle in terms of what my team as a whole does. We do. We helped to change the perception, or or, um, work on how the industry perceives Amazon is a contributor to open source software, and it's ah, it's so some of that is PR public relations related. Some of it is, um what I what you might call content marketing or writing log posts or other things that help help the industry to understand the work that we're doing. Some of it is interviewing, um, he individuals in the industry to help articulate the sorts of things that eight of us does with regard to open source software. Um, yeah, but all of it, all of it ultimately comes down to people and understanding the work that individuals do and then building trust between these individuals and individuals within Amazon or within eight of us, uh, to help us help us better articulator message and convey ado in the first three years? Um, I was responsible for our mobile software. So adobe traditionally, And while you may be thinking of photo shop and, um, and accurate Adobe Acrobat, that was That's a different side of the business from where I worked. I worked on the digital marketing business, which is, like Adobe Analytics and Adobe experienced managers. So, um, an analytics business for people visit websites and of the analytics hopes that helps companies track that, um, experienced manager helps companies build their websites. Um, but most of that business was desktop Web oriented. Um, meaning, like for Disney. Um, they used adobe software to build their desk, their website that he would use on your laptop or or, um, computer back. I guess everything's allowed at least a laptop now, but the company, because everything is moved to mobile. I'm talking to you on my on my iPhone. Um, the company needed to figure out how to get its product teams to change to a mobile first perspective. So my job was to change shift adobes software to a mobile first perspective. And you think, Well, that must be easy, because everybody recognizes that Mobil's big that everybody spent their time on their phones. That could be true, but it's still for product teams who are getting paid by customers. You served those desktop Web, um, solve the desktop Web problems. It's actually very hard for them to change, so we had to do a number of things to help help them change that. So that was That's where I spent the 1st 3 years and then the 2nd 2 years were spent on the, um, building out adobes, developer relations team and business and helping them to the entire company, including the creative cloud business really focused on developers. Because in our current world, developers have become increasingly important for, um whether you're a bank, whether you're Disney using them again, whether you're Coca Cola developers, internal and external software developers increasingly defined the experiences that that customers care about. So if you're Coca Cola, you have ah drink machine that allows customers to change all the different different flavors. Well, developers might be building extensions to that drink machine software extensions to help them customize it. So we helped my team helped adobe, but developers first in the and how and how we built software
because I work on the marketing side of business. There's for for any given company, um, whether it's Amazon or a different company for any given company. The the intent behind the things that you do is not always how the industry perceives what what you do. And so, um, one of the primary challenges is, For example, eight of us might launch a new service and, like ah, like last year relaunched Key Spaces, which is a managed database for the Apache Cassandra database. And it's good for our customers. Customers sometimes struggled to, um, do the database administration themselves. Well, we also have partners like a partner data stacks, insta cluster, even and others that we work with that also, um, provide Cassandra Cassandra database. And so a lot of the work that my team is with regard to that project product launch was helping to build and and sometimes rebuild trust with these different partners of ours to make sure that they understood that even though we sometimes compete, we also work well together. So again, the the challenge is almost always come down to people. It's nice. Did we when we talk about making data driven decisions and we talk about machine learning that will are artificial intelligence that will do all these different things. And ultimately all of business comes down to people. And really, it's not groups of people. It's individuals working with other individuals. So the challenges air, always people and the opportunities are always people.