I, um I feel like so much of where I am today is based on this idea of perseverance and resilience, and I didn't let my past define who I am going to be in the future. I think college was an amazing experience and an opportunity for me to leave a small town and grow in my not just my abilities in terms of gathering knowledge and getting more intelligence but learning how to be away from home and how to create friendships and all of the social that goes with it. I think that was in a really important part of my growing up when I, um from California went to school. UC Santa Barbara grew up in a really small team, like 3000 people, like we didn't even have a stop life. So, you know, moving away. It was a big deal. And then after college, I moved to Los Angeles and I thought I wanted to be in the entertainment business. And when I got to L. A. I realized that the entertainment business didn't work for my own personal values. On the things that I realized were important to me, I believe that having a job that I knew was my job, that I could go in every day. That had stability was really important to me. And when I thought about the entertainment industry, it was very project based. It was like you would you had to find the next job over and over again, and I realized that we're not going to work for me. So I think making decisions and realizing who you are along that path became super important. And so much of my career. It was really It's not a straight line right. It's like a lot of zig zags to get to where you want to go. And my career, I feel, is defined the moment that the Internet came into being. And so when the World Wide Web is what it was called when I started, um, it was dialing up, but I knew that was the thing that was going to change everything. And I knew that was more one of my career. I didn't know exactly what that would be. A first it was like building websites and explaining to people they needed toe have a website, and from that it became okay. How do we If all the consumers air now and this is a new way to communicate with people and defined people, what does it mean for advertising? And that really was the pivotal point of my career, where I knew that that was going to be that one. Consumer behavior, one new technology was how I was going to determine that my future and I was fortunate enough to work at Microsoft. I was the first person they hired in Los Angeles to sell advertising online, and that was before we even knew it. Advertising online was going to be on bits. Funny, because today, with social media and that didn't even exist when I first started. And it's kind of crazy just to think about how things have changed. And for me, you're a pioneer being the first to do something Waas critical along all the choices I made along my career path like, Is this something new is with an innovative, whether it's a technology or what is that thing that is different? And how do we use that? Um, whether it's for marketing or advertising, which happens to be my passion, But how do you How does it change the business

great question. Eso as I mentioned, I've always been involved in sort of this advertising and marketing online advertising when I went within working at big companies, whether it was Microsoft or NBCUniversal, you know, I learned a lot of the skills that were necessary through osmosis, through meeting with people who talking with people. But there was never, ever, really training. And when I think about what the way the business works is you have a client, right? In my case, I work with Big Brand. So let's say it's Toyota. Toyota has a marketing department and advertising department. They are looking to figure out how to promote their Berglund, and they have a lot of different media options. Uh, then they have an ad agency, and that ad agency is helping them to determine not only what the ads look like but where they're going to be placed, how they can create big strategic partnerships. And the other part of that was that was me or people like me at the time or still do it. Which media advertising sales were the solution. So we're coming through an added nuclear to a brand with our solutions and when it was a Microsoft, you know, there was a huge array of options you could dio, but we were selling basically ad space in in different variations. So at a point in my career, I started to realize there wasn't a lot of training for this type of skills media playing, media buying, you know how to actually do the work of an ad agency, whether you're in the account side or strategy, or let's say you're on the media sale side, you know what are some of the best practices? If an agency could tell me what's the best way for me to go in to win their business, that would be valuable information. How to be a better leader, a better manager. So what I did is I realized there was that gap, and on the other side of it, I also realized that there were so many people who have been in this career a long as I have who have so much knowledge and so much information. So I wanted to crowd source that knowledge and find a way to share that with people who wanted to grow their skills in advertising, marketing and media at the same time master plaques was happening. Right? So you have these same people teaching you how to cook and to do all of this stuff. And I was like, Wow, what if I create the master class for the advertising business? So all of these courses teach you practical skills? What? You need to know why you need to know it and how to do it. They're all online. They're all on demand there, all self paced. Uh, you can do them whenever you want. They're all broken down into bite sized lessons. So it's not like you have to sit there for an hour. You sit there. They come with incredible resource guide. So if you could download that at the same time and follow along and it teaches you how to do the job. So if I'm a media planet, for example, it teaches you everything from how to create the client brief to the strategy on a page to what is the flow chart gonna look like at the end of the day for that media plan? So it's really practical information, and, um, it's definitely sort of that master class style

Well, one of the things that's so interesting is I did. Of course, I don't know if I could say this on here, but cannabis marketing, because it is legal in some states. And so, as you can imagine, when you have a country where it's federally illegal, But it is legal in all these different states, well, the elections coming up that's going to change, and the policies of Google and Facebook and all of those things change. So what I love is the fact that I did everything in these bite size chunks. I don't have to redo the whole course. I just need to go in an update. What is different? What has changed and the other good part of it is now. I can always add on additional topics. Interviews Andi, it's It's kind of like the course is a living, breathing entity. It doesn't just go away. Once you buy it, you have access to it. And as things change, all we have to do is update, add more lessons, redo lessons, and I think that to me, is really exciting about this technology today. It's like it doesn't it lives there, and it could it Congrats. Oh, as things change