Yeah, thank you. I'm excited to be able to share some insights here today in thinking about How did I get where I am today? Three words really come to mind. That's experimentation, curiosity and then a willingness to put in the work. So I'll maybe start with curiosity. I think for me, that really starts out with finding work that I find interesting and then just digging in learning everything that I can about it. So I originally started my career in a county and quickly learned that I was more interested in system optimization that was associated with accounting, Um, and so just began learning as much as I could about that space and taking on projects and initiatives where I could really dig in there and learn a lot more about it. So just I think, you know, right off the bat, being interested and curious about what was going on, um has really been, um, formative over the course of my career, following onto that experimentation. And by that I mean being willing to jump into roles that weren't traditional, um, or maybe weren't a straight line career path for someone with an accounting background that's also been really key to the path that my career has taken, which which has been a winding road. I would say much more so than that, a straight line anywhere. So, um, many of those times, it was really scary to think about moving into a different area or doing something that was a little bit different. Um, but being willing to take a leap, an experiment realizing that, you know there's always opportunity to adjust or were changed that up later has has led to a lot of different jobs and a lot of different responsibilities. So that's been a really fun aspect of my career, and I think over time has built out a lot of diversity on and allowed me Teoh continue to do different things. That and new interesting things. Um, also along the way, I learned a lot about myself. What I love to dio, which I always think that if you're doing what you love doing, you're obviously gonna be better at it than doing things that you're really struggling to put together. So consistently learning about what things I really enjoy have been really important, Um, and then finally being willing to just put in the work. There's really no substitute for just rolling your sleeves up, digging in, um, and getting a good command of the subject matter and figuring out where it is that individually, that I could add value, um so frequently moving into like, new roles or something that was a little bit different, required extra time, extra effort. And, um, yeah, again, there's just, like no getting around the value of just being willing to put the work in.

eso The key responsibilities for someone that heads up product in a in a relatively small and upcoming organization like fitness ity include things like taking a look at what's going on externally in the market and trying to prioritize and determine what might be coming in the future. So what are consumers gonna want? What are our client's gonna want? 6 12 18 months down the road? And then I'm placing some bets, if you will, on where we should spend our time as an organization in order to get Teoh What we think will be really interesting in the market in the future. Um, in terms of weekly work hours. Boy, it's been, um, it's been a little bit different and interesting during Cove it and and in the time of quarantine, I think a lot of people are working a lot longer hours as we work remotely. But even outside of coverted, um, there's not. I mean, there's obviously ah kind of business hours are given, um, and and when we've got a big product push or or a significant client initiative that's going on that can also involve a lot of extra hours, nights and weekends kind of as needed, um, work, travel or nearly when we're traveling. It is also fairly significant. I travel a lot, too, meet with clients, meet with partners, keep those relationships really nurtured, and ensure that we're able to sort of co create stuff when that's appropriate, as well as attend a lot of conferences on and kind of external facing types of meetings. So maybe work travel is depending on what, what season of the year it is maybe between 30 and 50% some of the time on. But I rarely in normal circumstances work from home because there's so much collaboration that happens in our office and so much energy that's created within the teams. And so it becomes much easier to get that collaboration and really get the teamwork pulled together when we're all working from the state location

Um, sure, I I think about two main challenges when I mentioned which is, um, some anticipation of what's going to be relevant in the future. That's that's always a challenge. And it's not something that really you can nail with 100% certainty. Eso approaches to dealing with that challenge. In particular, I think about a lot of collaboration. So I'm scanning the horizon pretty consistently, watching what the market's doing, watching what industries outside of our industry or doing to kind of get a read on where things might be headed and then talking a lot with clients, partners, other people in the industry and, um and a lot of people internal to our organization, so that we can sort of put our thoughts together about what is likely to be really useful, Um, and where we should spend our energy and then the second release. Significant challenge. Just tales onto that, and that's making some decisions about how much effort and how much resource from the organization to spend on various types of either new products or enhancements to existing products. So that, again is is a bit of ah, an art form more than more than a science to be able to decide where to place those bets and and how to allocate the finite resource is of the organization in order to do that. I think a good example, uh, would be some product development that we've been doing over the last 12 to 18 months. Um, where we've really had to juggle, Um ah, lot of development work on and creative product work on a net new product in the market, Um, and make the trade off between doing work there and getting that in market sooner versus being able Teoh, enhance and modify the existing products that are in markets so determining how to best handle those trade offs. Um, and how much investment to put in both of those buckets is a good example of those two challenges really coming together.