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How did you get to where you are today? What is your story? What incidents and experiences shaped your career path?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
Summarized By: Jeff Musk on Mon Nov 26 2018
I am actually from Honolulu, Hawaii and decided to go to the David Eccles school of business because it was a really good program. So I moved up to Utah and decided to go to business school.

What are the responsibilities and decisions that you handle at work? What are your working hours like?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
So I am currently the vice president of marketing for the Buckner company. We are an insurance broker and we're ranked, currently number seventy two in the nation. So I handle all the marketing plans for fifty odd client advisers. And I handle all the branding, the advertising. I oversee the website, all our marketing initiatives, our events. Working hours are kind of all over the board, I actually have a very, very flexible schedule. So technically, I work from mine to four. But I feel like I'm always working because a lot of my ideas and stuff come at night, So yeah, and I do travel. We have offices in three states.

What tools (software programs, frameworks, models, algorithms, languages) do you use at work? Do you prefer certain tools more than the others? Why?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
Actually what I do the most at work is our surveys and so we survey our clients and prospects a lot and so that is probably the most powerful tool of marketing for us to know what direction we're going to go on as we survey our clients and they tell us kind of what they're looking for, and we model our marketing efforts after that.

What things do you like about your job? Were there any pleasant surprises?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
I love my job. I have the best job in the world, really the best job in the world that allows me to be creative and innovative. It allows me the freedom to try things out. No one day is like the next. I've been able to meet amazing people, even though I'm in the insurance industry, we insure thousands of clients in other industries, so I'm able to meet C-level executives from a variety of industries. Any pleasant surprises, I never thought I'd work in the insurance industry, and I love it. I feel so blessed and grateful that I was able to follow in this industry. It's kind of secret, meaning people think insurance. But on the marketing effort, it's allowed me to meet so many great people all over the world.

What are the job titles of people you routinely work with? What strategies or approaches did you find to be effective in working with them?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
I worked with a lot of VPs and C-level executives. When we do host our events. Normally it is the C-Suite who is attending. And strategies, our approach is just to be yourself. Always be professional and to just always be kind and reach out to those. I think sometimes people get intimidated by C-level executives, and they're just like us, maybe just smarter with more experience, but to always be kind and reach out in any way that you can.

What major challenges do you face in your job? Can you discuss a few accomplishments, and challenges that you overcame and felt proud of?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
Some challenges in my job is always being at the top of your game. Insurance is kind of boring and so, always try to find a way to make it creative and fresh and not like anything else. So there are a lot of regulations in insurance, but I think that's my first major challenge. Another one, it's very heavy dominated by men. So a lot of my sales guys, I maybe have three out of the fifty four that are women and so that could be a little bit of a not a challenge, but I wish there was more diversity. And then a few accomplishments, I just won elite women in insurance and for america, which was really cool. And I think that's not so much more of an accomplishment, even for a firm, but more for me, because I am, have a different ethnicity, and I am proud that my ethnicity was able to make the list.

What was the hiring process like for your job? What were the roles of people who interviewed you? What questions were asked and how did you answer them?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
So I have been very fortunate. My last three jobs, actually I was recruited. So I haven't applied for a job in quite a while, like maybe ten to twelve years. It's all been within the insurance industry you just really get to know, and I think it goes back to always keeping good relationships and it was always a referral like Hey, we're looking for someone and my name happened to be brought up. The roles of the people who interviewed me were usually the owners or the CEO or the CFO or the CSOs. And some of the questions, I were asked were more, I guess not project based, but hey, if we had this what would you do and just off the top of my head, this is kind of what I think would work, this is why I think it would work, and it just goes back to the framework of what marketing is and who is our target market.

What qualities does your team look for while hiring? How does your team interview candidates?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
So this is an unconventional answer, but when I hire, the most I've had on my team is four that I've hired. Right now, I have two and the biggest thing is personality, like I love that they're both educated, but in my marketing department, one of my assistants is a math major and graduated in mathematics and my other assistant in marketing is a communications major, and you wouldn't think that these types of degrees would get into our field, but it's their personality. It's that they're trainable, that they endure. I strongly believe in finding someone that is engaged, that wants to help, and is a self starter and a self motivator. On how do we interview them is we'll bring them in and we ask them standard questions. But a lot of times, I will ask them some more personal, just to kind of learn about their personality, If they are team player. That's the biggest thing that i look for.

What are some future career path(s) for you? What skills, certificates, or experiences do you plan on acquiring?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
That is a good question, What are our future career path. I don't know, I'm really happy where I'm at. I could see me where I am, up for a very long time. I've always loved to consult and I do that on the side. I just don't have a ton of time for it. So yeah, maybe opting to do consulting on the side or Full time would be really, really nice, to go in and help small private companies. What skills, certificates or experiences, I am finishing a Masters degree at Harvard right now and it's hard and might not be it for me, so we'll see.

What are various starting positions and salaries in your domain? What are typical career paths after these starting positions?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, The Buckner Company
Summarized By: Jeff Musk on Mon Nov 26 2018
When I graduated with my undergraduate degree in marketing, my first job out of college, the base was, I think now this is a long time ago, this is like twelve years ago, but the base was around forty five to fifty with commission and now what I do, I'm in the mid six figure, So maybe if that will help at all. And what are the typical career paths, after the starting positions, I went from, just my personal career path, I went from a marketing assistant to marketing director to AVP of marketing to a VP of marketing, so I've progressively just kept moving up that marketing ladder, but I think if you're just graduating a marketing manager or marketing assistant would be a really good start.

What were the responsibilities and decisions that you handled at work? What were your working hours like?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, Utah Business Insurance Company
Summarized By: Jeff Musk on Mon Nov 26 2018
Okay, this was for my previous job, UBIC, in similar position. I managed roughly about two hundred insurance offices in three states. My primary responsibility for that company was to make sure that we marketed it to the right people, to increase cells. So I did a lot of, i was out of the office every day visiting all of our clients. Working hours with same Nine to Four. I do have two small children so both of my, my current job and my prior jobs were very flexible for a mom.

What tools (software programs, frameworks, models, algorithms, languages) did you use at work? Did you prefer certain tools more than the others? Why?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, Utah Business Insurance Company
Summarized By: Jeff Musk on Mon Nov 26 2018
So at UBIC, we used Salesforce a lot. I mean we had Salesforce out we use that platform like aiin't nobody's business and that was very, very powerful to run all of our statistics on. And I do love Salesforce, we don't use that at my current job. It is a little pricey, but sales force is awesome.

What was the hiring process like for your job? What were the roles of people who interviewed you? What questions were asked and how did you answer them?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Vice President of Marketing, Utah Business Insurance Company
Summarized By: Jeff Musk on Mon Nov 26 2018
Hiring process, kind of similar to my old job. The CEO approached me and tried to get me to work for him for about six months when I finally did meet with him and engaged with him, I went over their financials so they were kind of like not a startup. They had been around for almost ten years, but they're an insurance carrier and seemed a little risky. So I remember when I did meet with CEO, I went through all their financials to make sure that they were financially stable before I came to work for them, and they were. We experienced phenomenal growth while I was there. Questions that I were asked the, same things, hey, here's all our offices, what would you do, how would you engage, what would you do to change our operation and business model right now, as far as a marketing head and the suggestions that I made were good enough that he wanted to hire me.

What prompted you to pick this program? What other programs or Universities did you consider? What do you like about the program?

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Master of Liberal Arts (MLA), General Management, Harvard University
Summarized By: Jeff Musk on Mon Nov 26 2018
I feel bad about this one because I'm not getting my Masters from the U but to give you the back story, when I started five years ago that U didn't have an online program, and so I was not able to, with my two small kids, go to school, watch the kids, work full time. And so I actually ran into a couple of Harvard alumni up in Park City, Utah, and I expressed to them my desire to get a Masters degree in business. And they mentioned that Harvard had an extension program aligned so all I need to do is to commute to Boston every few months for classes. That was the biggest thing that the institution was amazing, and the people that I know that went there were amazing and their programs seemed amazing, and that's why I chose it. Other universities. I did look at Cornell. My uncle graduated from Cornell. I was hoping that the U would have won, but until the year I was into my degree that U started one and I had too many credits under my name, to switch. So I love the program, very convenient, great network.

How does the program prepare you for your career? Think about career fairs, networking events, resume & interview help, classes and alumni support.

Asked by Jeff Musk

Lianna Kinard

Vice President of Marketing, The Buckner Company
General Management, Master of Liberal Arts (MLA), Harvard University
Salt Lake City, Utah
for : Master of Liberal Arts (MLA), General Management, Harvard University
Summarized By: Jeff Musk on Mon Nov 26 2018
So this program, Harvard's known for its network, and I think that's the best thing that it's done for me. I'm already in my career so it has not prepared me, but it has prepared me in a different way of dealing with a lot of bigger executives and dealing with people that are working for billion dollars companies so it's kind of increased my network to a global scale vs. you know, my undergraduate degree. I know a lot of people, but a lot of them are here in Utah and not have that global reach. Strategies that helped me getting into this program, this is actually a funny story. I was actually in Park City, met a bunch of guys, who were out of town. They all seemed successful, we got talking to them and later at about 3 in the morning, I went home and applied to Harvard.

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