sure. Yeah. So I'll give you the Reader's Digest version. But essentially, I started my career. I went to school for business when I started my career working at Procter and Gamble. So while I was in college, I did internships. One of them was that PNG. And then I got hired there when I graduated and absolutely great company to work for. So I learned a lot, and I loved it. But for me, what was missing? Waas. You know, I wanted to do things where I had a bigger impact. So when these companies, you know, the decisions were made a long time ago by, you know, people 10 times higher than I waas. And so I really felt like, you know, I wanted to do something where I was more making decisions that would directly influence what was happening. And so I started working part time weekends and evenings for an Internet startup, and this was back in 2000 and seven, and eventually that company got funded. So I left my job to go work there full time shortly after it sold. And so I took some time to figure out Okay, what do I want to Dio. And while I was in decision making mode, a few people approached me, saying like, Hey, could we hire you to consult with us? Or could you teach us how to do this stuff? Because I had digital marketing experience when a lot of other people didn't. And so as I started getting requests, I thought, Well, yeah, I could start a business from this And it was interesting because at the time, I was interviewing for a pretty senior role at an ad agency and I thought, Well, you know, if I take this job, it's on their terms A lot of hours. I don't know how much I want to do that after working for a startup, whereas I was getting the same clients on my own. So from there I started boot Camp Digital. It's now been over 10 years. I've written six books on digital marketing. I speak all over the world and I love what I dio

So, you know, I started my own business, and I've coached like thousands of businesses and start ups over the years. And, you know, to me what I always think is that, you know, unless you're doing a true startup where you need some kind of scale, the best way to figure it out is if people are willing to pay you money. So for me, you know, I know people who are like, Oh, I'm gonna become a life coach. Great. But, you know, you're more likely to fail than succeed. So if people are willing to pay you money, great. But you know, people are always going to say everything is a great idea. That doesn't mean they'll pay any money for it. So for me, it was actually pretty easy because my first client was a Fortune 500. Um, the work was stuff where it was easy for me to do, but big impact for them and a lot of the work I do is like that because I know digital so well, I can tell them small things that can, like, really, really change their outcomes. So at the beginning, it wasn't that hard for me in the sense that what I did and my strategy, which is still relevant for businesses, is I didn't go out and hit the phones and be like, Hey, does anyone need a digital marketer? I I use more inbound marketing, right? I established thought, leadership. I had a blogger and this was back in the early days, but I had a blogger I wrote about social media and online marketing. I posted a lot in LinkedIn and linked in groups, and I was visible in the industry. I went to industry events, and so most of the business that I got was people who new me, not in person. But they saw the things I was posting online and said, Man, we need her to come and help us and so I still, you know, maybe it's partly because I have a marketing background over sales, but I still think that inbound marketing approach, even for a solo business owner, is a lot more sustainable and feels better then this sort of aggressive sales approach where I feel like a lot of people, spin their wheels and don't get as money faults at the end

favorite tool period is a sauna. It's free. It's like a task. I mean, it's a to do list app or task management, but it's actually like my whole company uses it. And what it's great for is team collaboration or dealing with recurring tasks. So one of the things that people will say to me is, Oh, you're so organized and it's funny because I'm like, inherently the least organized person you would ever mean. So I systematize and process size everything, um, to compensate, which I think, actually has turned it into my advantage, because when people work with us, that's what we always hear is like you guys are on top of things. You know exactly what's happening, and it's because naturally I would stuck really bad at it. And so asana is the biggest thing for me because it keeps me focused on what do I need to do and what do I need to get done for the day? And that's probably the number one thing that helps my productivity the other thing, which, like maybe this isn't that exciting for people or it's surprising, but I find Facebook groups are extraordinarily helpful from a professional standpoint in that, you know, we had we used a certain software for our emails. We had problems. Someone of my team has spent, like, tons of time. We could never get it worked out. I go into this group a post about it, have three people giving the answers. I found a consultant that I hired, and it was fixed right away, you know, and I think sometimes we feel like we need to figure out all the answers ourselves, but resourcefulness with groups and using other experts. And I think people are really generous with their time than a lot of ways. Now, Andi, that's the other big thing for me is finding these communities where if I'm stuck or I need something, there's people who are willing to help. And, you know, I also try and help in those communities when I can do. But those were probably the two biggest things that I think like are impacting my ability to perform well