The things that I would highlight are obviously kind of starting with the education that I was able to get. So I started out by just going to dig the state. I'm a golfer so I went down there to play in a golf team there and just do my kind of general education. Always my goal was to go to the University of Utah to do my bachelor's. So after I completed my general at Dixie I came up to the University of Utah and went to get the business administration program through the business school there and then was able to get into the masters of information systems program, which was fairly new at that time. I think that was maybe the third or fourth year that they were offering it, so I was able to get in, I think there was, like, 32-35 students in it at that point so it was a new thing, But that was very key for me and it gave me kind of tangible skills and specific ways to go search the job market for what I was looking for. So I really liked project management type stuff and business analyst work and so it gave me the opportunity to go start searching for those jobs. Not only were the skills that I got there really important but the relationships I build there were really important as well. So John Soldin who I think still teaches up there at BYU. He was actually running the program at the time, and he was just a key relationship that I was able to develop, and he taught me a lot, was a really good mentor, and that kind of led to future things in my career as well. So I think I would highlight the skills that I was able to develop, kind of focusing in and narrowing what I wanted to look for in the job market and then the networking and relationships I was able to build in the program were super valuable and important. Then while I was in the program, I started an internship at Discover card, so I was able to do a project management internship with them. So they have satellite IT office here in Salt Lake City, they are out at West Valley at their call center location and so I was able to do a technology-based project management internship with them. I learned a lot in that process, and then they hired me on a full time, after the internship. So once I finished the program at BYU then I started full time with Discover and what I would say about Discover is they are obviously a very successful company. They're very large, they have a lot of processes and systems within the organization so I was able to learn a lot of those things while working there and obviously there's a lot of really smart, really good people there and so I learned a lot from just working with them every day. The one thing that I was missing, though, was really feeling like I was having an impact obviously when you're in that type of organization that's so big that you don't feel like you're necessarily moving the needle, and so that's when I started looking elsewhere and that's when actually, John was working at Progrexion, which is where I'm at today currently. And he reached out to me about an opportunity within their project management office that he was actually chartering and starting with the company here. So I moved over in and went to work with him her at Progrexion and now I'm still with Progrexion today, so that's kind of how things went for me at that point.

My role at Progrexion is I manage what we call our marketing technology as well as our digital marketing responsibility. So what that means is, I really have responsibility for kind of a full end to end digital flow within the business. So both on the ad buying side and the media side all the way through the web experience to the digital conversion takes place. So my team spans the skill sets of media buyers, so people that are buying advertising on Google, Facebook, other platforms that we do media on, and then I have web optimization and strategy. So people that are are responsible for developing conversion rate optimization on our website so we do a lot of A/B testing, and we do a lot of things like that so managing those processes. Then I have web development and web analysts skill sets as well. So people that are actually building our marketing sites and our web experiences and people that are measuring the outcomes and what's happening. And so really, that's kind of where my responsibility lies, so it covers kind of that full end to end digital funnel which is super fun. It's kind of a unique role that I actually helped to create within the organization from the marketing technology side. So we do have an IT department but I saw a gap within New York where we didn't really have platforms and systems that enabled rapid development and rapid adoration and testing. And so we were able to put a team together that could support that and we leverage Adobes technology to do that. So we use the Adobes Content Management system, which is called Adobe Experience Manager, so that's where we do all of our web development. We use Adobe Target to run over A/B testing, and then we use Adobe analytics to do all the measurements of what's happening within our web experiences. So my team is responsible for all those tools and then all the work that happens within those tools. So I would say it's typically, maybe 50 to 55 hours a week that I'm working. I am in the office every day, so we're based here in Salt Lake City downtown. So our offices second south and Second East and I just live close here in the valley. So I come into the office every day and then I do work from home on occasion if there are certain projects that we are working on or certain initiatives that were a call center business so sometimes we have to make changes and do things outside of call center hours. So that will require us to be out late at night for deploying different code or making these changes to the systems then we make those changes off-hours and validate those things at those times. So that happens, it's not very frequent, it's at most once a month, nothing too crazy but most of my time is spent here in the office.

I kind of mentioned this previously, but we use a lot of the Adobe software. AEM has been a big their experience manager platform and we've invested a lot there and really building out a web platform that can enable rapid adoration and testing as I talked about. I've learned a lot about that software, and we leverage that every single day. Adobe Target, as I mentioned that's a tool that gives us the ability to run A/B testing on the website. So if we want to serve ex experience 50% of the time versus why we are able to use that tool to do that, I use Adobe Analytics every day, using that to measure our web performance on what's happening on our website and what's working, what's not and where the opportunities are? Honestly, we use Excel a lot, so doing a lot of just manual kind of custom reporting or analysis that we want to do we will leverage excel to do all that. So whether that's just doing correlation analysis within Excel or doing just basic pivot tables and just basic reporting to understand what's happening, we do that. We do use SQL a lot, though that's a language that I use and my team uses it on a daily basis. So querying the database and understanding trends, actually what's happening within the business and then also building out reporting via Tableau on top of that, so Tableau is another tool that we use and that's really a visualization software for reporting. So any time we want to put like a report to our executives or senior leadership, whatever may be, we will use Tableau to do that. We do have a data science team here as well, so I'm not responsible for that group but we do work with them, and so they're using R and Python and those frameworks to do machine learning modeling and leveraging that within our business. So those were kind of the main ones and from a preference standpoint, I mean, I'm a big fan of what Adobe offers obviously, so I prefer their tooling, I'm very familiar with how to use it, that's obviously a nice thing to have, but other than that, I think everything's pretty straightforward, and I don't really have preferences one way or the other.