It's been a long circuitous path which I'll try to articulate briefly and then maybe pull together some of the threads in the story. I'm a University of Utah alumni and I am very proud of that. My kids will go there too, though the oldest of them is eight so we do have some time to figure that he's being adequately indoctrinated to go I thought I wanted to be an airline pilot when I was in high school and I actually went to flight school for a while and what I found was that it was fun and challenging to learn how to fly and less challenging and therefore a little bit less fun to actually fly so I changed career paths and I went to the U. N. was a marketing major for a while and ultimately graduating international studies with an emphasis in business and I work so I just kind of run through some of the jobs I had. I worked in the team of Jon Huntsman the first time he ran for governor of Utah It's deja vu all over again here 10 or so years later. More than that now 12 years later whatever and then I decided I wanted to go to business school. I worked in the governor's office doing energy policy for a while on and I decided I wanted to go to business school and I thought I wanted to work on the Internet but I wasn't totally sure. I did love government and politics and so I asked a mentor of mine who had previously run for Congress so I knew him from the campaign trail and knew he had a business and I asked him what he thought he said, Wel, come in turn kind of for me for a while on Make sure you really like a business before you go into it, I kind of make that commitment and I really enjoyed it and so then I got really good work experience there, coupled with really good work experience in the governor's office and on the campaign which helped me get into MIT for business school and I did my summer internship at Google. Then the economy completely collapsed this was the summer of 2008 so I got a verbal offer from Google to come back and they froze the offer and I went to Microsoft full time and literally went to Facebook and then Pinterest in the early days when I was just about 100 people and then I was the chief marketing officer of a Company in Utah called Expertvoice and then I did some consulting for a little while running Compass the real estate company here in the Bay Area, another California for a year and then join Vida Health to lead marketing just about six months ago. So you'll see that kind of feels like it's bouncing all over the place and I think that most careers you often hear the careers. They're described as jungle gyms more than ladders and I think that's true I think if I look at each of those opportunities I've had, it was the experiences that I got in the previous role or previous roles that got me the opportunity to go for a different role and the one guiding principle every step of the way was what am I going to learn in this role. I always try to find jobs and people that I would learn from and frankly I would generally switch jobs when I started getting bored and I started getting bored when I felt like I have learned my learning curve was flattening out because it was a little bit of a lengthy soliloquy on the career path but happy to elaborate on anything that would be helpful.

Vida is a company that provides personalized health coaching through an app so it is like face time with a health coach or a nutritionist or therapist or any number of other credential professionals that help people prevent manage and in many cases reverse chronic illness like diabetes and obesity and high blood pressure, high cholesterol, lung disease and things like that. I lead marketing here at Vida that encompasses a couple of different parts, there's the B to B marketing because we make our money by selling basically our service to large corporations and insurance plans and then they pay us based on the number of their members or employees who use our program and so my job is what is often referred to as B to B to C, which is there's B to B selling but then you have to go B to C to get people to actually implement it because we can sell it to a large company but if we don't get any of that company's employees to use me there that we don't make any money, any meaningful money of it. I oversee a B to B group that is working with our sales team to generate as much demand as possible for Vida and then I work on a lot of consumer marketing where we try to get employees, consumers and members of certain health plans to sign up for beat up and retain them as users and then I also manage our content we deliver. In addition to the health coaching, we have a whole bunch of content like lessons and practice is just a content that teaches you how to be healthier within these different programs I oversee the creative elements of that. A typical day is over the course of my career, my typical days, I would say, have been actually relatively consistent and even though the stage of the company has been wildly different, I credit my experience at Google with helping me to develop this so when I joined Google in the summer of 2008 I have gotten married just two months earlier and I kind of made a commitment that I wasn't going to let the appeal of a really exciting job seduce me away from becoming the person that I wanted to be and that meant I want to spend a lot of time with my wife and ultimately with our Children and we have three now so I was pretty good at leaving the office at about five o'clock, even though I was newly married and we had no kids and I didn't have any that I want to spend time with my wife so I drew really clear boundaries. I worked very hard and I was very focused at work I got everything done, I crushed all my projects but I didn't do the face time game and what was pleasantly surprising to me is that the end of the internship we had kind of a performance review and that was used based on the that was used to inform the recommendation of whether we would get a full-time offer or not and my boss put in my performance review that she appreciated that I took. I made a point of really enjoying life outside of work and this is my first time living in New York City and so on and you know, what I've learned over the years is that it's really important that you be a multifaceted, multidimensional person. The people that I have seen succeed and thrive best in my jobs, my peers, my colleagues, my bosses, and my mentors are people who are really interesting people and that meant they did stuff outside of work and so my daily job is much more a function of what needs to get done and sometimes I was in the office until like 8:30 at night on Tuesday night because I had a call with some people in Indonesia so I was working. Sometimes I have to check back in on email, things like that but I try really hard to be in the office from about 8:30 or 9 to 5:30 or 5:45 get home and spend time with my kids and my wife. Sometimes I have to work on weekends and sometimes in the evenings' but I do not make a habit of that.

I would say the most important tool I use is the Google suite for everything. I'm constantly using spreadsheets both for mathematical reasons and just for making lists. I use Google tasks to keep track of our company uses Gmail and I prefer Gmail, most companies have worked for have been Google shops obviously Microsoft was not, but I really enjoy Google. Just having everything in the cloud and my fingertips on my phone so I use Google to keep track of what to do I use Google I got to pop over and see what it's called Google notes. There we go and I've lost the screen where I'm like there we go little notes to keep track of ideas that just come to me and keep track of notes from meetings and brainstorms and things like that. I use a lot of keynote or Powerpoint, depending on the audience spending on the company. I used more keynote at this company more power points of previous but I would say that especially in a marketing role and eventually in any leadership role. You're in the business of communicating and so for me the tools that are most important for me and my job are the tools that let me communicate my vision, what I want to do, what I have accomplished communication is just so important and so Powerpoint is really good ways to communicate charts and graphs really effective ways of communicating I didn't know how to even create on Excel formula really until I got to grad school so there's always time to learn that if you don't know it already on, then email on slack is very important. Persuade people to invest in the things that you think are right and get resources for the projects that you care about.