So it was a long road. I'll say that. So I started out because when I was as young as high school, I actually knew that I wanted to start. A marketing company always knew that I wanted to be an entrepreneurship in some fashion, and I would literally sit there, watch TV and then at the end off, um, whatever segment to show the commercial. Come on, and I would literally analyzed commercials. So that told me that if I'm sitting there as a kid teenager saying I would do this differently or that stupid, um, I was really interested in in marketing and an advertising in particular. So I purposely went to school for marketing entrepreneurship, and I wound up going to Babson College, which back then, many, many, many moons ago. But still, today is the number one school in the country for undergraduate entrepreneurship. What then happened is in school in the early nineties, which is also exactly when the Internet started to become big. So my marketing company that I went to college for to start became a digital marketing company, and I was really interested in learning about the Internet and getting into that So So The reason Sentences story this way is it's all about passion. So I had the passion for marketing and a passion for advertising, and then I simply applied the education and skills that I needed to learn to bring it all together. It ultimately made me wind up coming out of college, starting an Internet marketing and Web design company that I ran for nine years that that aspect of things led the fount, laid the foundation for where him today, where I left my company again after nine years went to The New York Times, were operated as the head of marketing operations and e commerce for their online store. Did Ford 4.5 years there before moving over to a company by the name of Turtle Beach, which is in the video gaming space. They make headsets for people play video games. Ah, there I was directive, digital marketing and media again, running of the market department for this company. And then, after four years there, I landed at a company by the name of SBS Riot, currently, which is in the home audio space. Think speakers and subwoofers. If you want to binge watch game of Thrones and surround sound while you're sheltering in place because of a pandemic. That's what we do, Um, and again running to the digital marketing aspect of things. All the director consumer stuff. Basically, my entire career has been about driving revenue through a dot com and directly talking to people via Social Media Search or or through a website. That's what I do. And so my path has evolved simply because it started out as a kid who wanted to be in advertising. And this, because of the times, has transformed to this thing where I've been ableto lead companies and departments in digital marketing and driving remnant of that.

so in a nutshell, anything that has dot com attached to it. If you are a my current time, let's in your director of marketing at SBS Ah, If you have that type of title within a company that does marketing directly to consumers of B two c company a large part of the strategy, it's probably going to be built within ah, e commerce and digital marketing. As such, anything has dot com attached to it comes across my desk at one point. Another have a team of guys that I work with, May and agents etcetera. And so we have creative directors. We have developers. We have guys who are really good and paid search and organic Sergent copywriters and social media guys etcetera. But it all flows through me, so I'm doing everything from email campaigns that go out on a regular basis. Shelter media posting on all the major social media sites Facebook, instagram, Twitter, etcetera. With your little Pinterest, we do a little lift in stuff video marketing stuff on YouTube on. Then there's some more granular digital marketing things like retargeting, which is basically if someone if you go to a website, you don't purchase anything and you keep going on your travels throughout the World Wide Web, you'll see an ad for the thing that you just reviewing on that previous website that's called Retargeting. So we do a little bit of that, would you? Prospecting, which is looking at the people who visit our website getting a picture of them. They are female, aged 30 to 39. Um, these other websites they like to visit and then we'll show as to those types of people, because we will. We see we make the assumption that if this type of person purchased from our website, other people who look like them look like them will make a purchase is well, so that's what prospects is about. So there's there's a litany of different tactics you can use in digital marketing. The best way I find to think about it is anything that's happening offline has an online component, so billboards on the highway, the digital component of that is banned. Aran's. When you're on a website, it's not really what you're. Therefore you're just driving by, but you happen to see them through your travel. Same thing happens when you're on a site. That's what banner ads do. So if you think about it from that way, it sort of starts to explain almost every single thing that happens. I'm in the digital marketing world, the snail mail and random junk mail that you get in your mailbox. It's the same thing as an email, email newsletter. Plastic you're signing up for. You may not necessarily want at that day in time, but it's coming because you signed up for something and you fit the profile of whatever that companies trying to reach. So that's where that comes from. Afar is work hours. It's a pretty, uh ah, full work schedule. Um, Skip, I'm scheduled to work 9 to 5. Nobody really gets off at five o'clock. Nobody really starts at nine. So I'm probably sitting at my laptop starting to think about things, uh, 88 o'clock or so and I check email. Um, I'll send me most of my CEO 11 oclock in my Saturday afternoon Sunday afternoon. Um, I have a remote position. So not only because of the pandemic, but my companies, headquartered in Ohio. So I've been working remotely and managing my team from New York. I I'm a Brooklyn boy, born and raised, but I live in Westchester now on have been managing my team remotely for the last nearly five years. We do weekly meetings. Ah, about a variety of things which runs of being several meetings throughout the week, a couple checking calls at the big Like I got a phone call this morning at 9 30 this morning because first thing Monday morning, we like to check in layout the plan for the rest of week for everybody. And then everybody gets to work and doing what they need to dio. The one thing I will say, though, is while a lot of jobs require a lot of hours, I always impress upon my team and myself to work smarter, not harder. If there's a better way to do something, do not Philip your time doing busy work. Figure out to put a system in place but a process in place that allow you to get more work accomplished in a short amount of time, which will then free you up for things that could be possibly more important. Don't just push paper around a desk, actually find a way to do things that are ah, productive and time efficient and and systems and processes will help

for my less couple jobs, SPS and Turtle Beach. I'm basically selling a product, so I turtle beach of his headsets. So the way it works, I don't know. Everybody's a game or not, but if you play video games with somebody in another location, you have to put on the headset. So, yeah, you could hear your teammates talking back to each other as well as you could communicate with them. SVS, As I said, Home audio equipment speakers, stubble first surround sound in your home. Both of these are products that I'm selling online. That the best way for me to sell that product is to let you hear it, because you will hear how amazing it is. And then you want to buy that. You can't wait to spend all your your allowance money on our products. Problem is, I can't let you hear the product, obviously, because I'm not in your home sell. The biggest challenge is how do I talk to potential consumers and express the pros of purchasing one of my products without actually letting them hear it. So with that becomes the written word is very, very powerful, and how descriptive you can be with the written word to make people recognize that they will have, ah, an emotional attachment to the product or feeling or will make their life better. Or what have you? Um, video becomes very, very important as well. So you could actually demonstrate people using the products as well and showing their physical reaction to hearing really immersive soundscape because you're watching Ah, horror movie. And they re seeing people jump while that while they're watching, because the sound is that that that really, um and so what I have to do is I have to tap into the other senses, since I don't have access to this sense of sound and that aspect of it is challenging. But it becomes really, really fun. How can I make you want to buy something that you need to hear when you cannot hear it? So it forces me to think outside of the box a little bit and tap into things? One of things we used to do a turtle beach is tell people that the sound will be immersive. So if you're in a ah fantasy game and you're often space and you can hear sound going by and it has surround sound capability so you could hear a rocket, a shooting star starting on your right side and coming across the top of your head and coming out the left side like that kind of stuff, too. Explain to people becomes really, really compelling. Another way to look at it is if you're playing a competitive game, the sound gives you in a competitive advantage. If you're in a game where people are shooting at each other, you can hear when your opponent is reloading, their done if they're reloading there. Done that means they're obviously not shooting it. So now you can advance on that opponent because they're reloading. So there's an immersive aspect is a competitive aspect. And as I start to explain that type of thing and said, You can't get this with any product, but you can get it with our product and then makes you more willing to say, you know what, I will try