Okay, Well, I'm a lifelong entrepreneur, and I'm also an avid video game player, and I'll explain why that's relevant in a few minutes. But all throughout middle school, high school, college, I was always starting one business after another. 90% of them didn't go anywhere. But I learned, almost as much through failure, as I did through success. I got out of undergraduate at Pomona College and worked for a couple of years. And then I decided that I would really benefit if I got an MBA. And so I went to a Warden. I got my MBA, and I learned a lot of great skills there like negotiations, Econ. finance, marketing, statistics, all that kind of good stuff that I didn't learn in college. Then, when I was thinking about what I wanted to do next, I followed my passion, which was video games, and I joined Activision in the very early years as a producer. Then I became a director, and I worked my way up to running multiple teams at once. And then I got the entrepreneurial itch again, and left Activision and formed my own development studio and 12 years later, by the time we sold it, we were around 500 employees. We had released a lot of great hits with licensed properties and original IP. We sold it to Electronic Arts, worked for EA for a couple of years. I didn't love the corporate life, left. Met my now fiance, took her to go see Willy Wonka and the Chocolate Factory. And we ended up coming up, that was the spark for the idea to start Sugarfina. That's how I kind of ended my latest venture. We worked together for eight years at Sugarfina and I just transitioned out last year.

Our main investment thesis is to focus on businesses that are truly disruptive, ones that have created some kind of defensible innovation, regardless of the industry, and are just turning something on its head, doing something unique, solving a real problem that hasn't been solved before and then, of course, we're looking for experienced passionate, founders or entrepreneurs who can lead that vision to fruition. We're fairly industry agnostic as long as we can somewhat relate to what the industry is and kind of can connect to it. Right now, our investments are spread out over tech because of my video game background and then, CPG because of Sugarfina. So we'll do, emerging food brands, we'll do health and wellness. We'll do beauty. We also dabble in cannabis as well, because we're in California. It's a big market for it. We prefer our investments to be in the stage of Series seed to series A and we typically target 8 to 10x returns over a 5 to 7 year time period. We're comfortable doing convertible notes as well as priced rounds.

Obviously, a well crafted, short, concise email that gets across their vision where I can clearly see, Oh, they're onto something special here. Inevitably, there will be an investor deck or pitch attached. And what I look for that is just again clear articulation of their compelling idea. Why is it disruptive? What problem are they trying to solve? How are they going to execute it better than others? What is it about their team, their particular set of experiences or skills that allow them to execute that idea well and see it through to fruition? I want a good understanding of the competitive landscape. Who are they running up against? Why do they think they can outperform those competitors? If there is early traction for their concept, I would love to understand that path and what kind of traction they're getting. If they're paying a super high CAC in order to get that traction, that's good for me to know, is it organic. Is it paid for? I like seeing a strong brand identity. I really respond well to a differentiated brand and seeing how that's expressed. Then I'll want to see some information on their funding history, maybe I'm not coming in on the first round, but the second round. I'd like to understand that better.