Well, it was a long path. I started, um, as a journalist over 30 years ago, covering the technology space. I think the thing that's kept me, you know, motivated And, you know, starting companies is the story of technology and how it's intersected with our society. And I found that covering that story, that there weren't always good outlets doing a good job of covering that story. So I, for reasons I still don't, quite understand, was drawn towards startups, who were in the media and technology space. My first job out of college was covering Apple, um, at a startup. And so my first experience and work was, you know, in a start up environment, and I think from that point forward, I just started cos I've never had a job. Um, So recount is the seventh company that I've started in in broad space of technology and media recounts, more political focused than most. But technology as a story has become a very political story. So that's, you know, the reason that recount the current company, um you know, fits in with the narrative is the technology itself has become a very political subject.

the elevator pitches. It's the it's one place you Congar go, whether it's on our app, our site or our social feeds, where you can get smart on what's happening in national news right now, while it's happening, um, in video. Oddly, there was not a place where you could do that in the video format prior to recount. Um, you could read, um, lots of things. Home page of The New York Times there, Fox News or whatever you want, but video as a format and as a medium, it's business model is to waste your time. Make you watch as long as possible, whether it's online or offline. Letting your cable they want you to just keep watching. That's created an incredibly divisive, uh, filter bubble kind of business model. That's bad for the national discourse. So the problem we're solving for our customers is we will not waste your time. You're busy. You've got too much information coming at you. Well, identify the information that matters and get it to you in a very high nutrition, high bandwidth, low time wasting format, which is the video format we've developed. Um, and so you know, previously, consumers got most of their video news on cable or, um, by sort of, you know, trolling through you too, or Facebook. But the trust is very low in those environments on the divisiveness and partisanship is very high. Eso we just bring you the news? Um, we are journalists. We speak truth to power on. We do it in a very time sensitive nature.

Well, sure, the first few weeks. We're just putting together some of the original plans for what the products would be like, Um, imagining what the business models might be like compared to what they are like, you know, in the market and how we would go to market. We knew that the first few months would just be prototyping the product and not worrying too much about the business. That's exactly what happened after the initial planning. We spent six months building just the product and only the product because it was a very complicated video product. Um, and so that went pretty much according to plan. Actually, we planned on hiring it a team of editors and producers and building the product first. Um, And what we learned along the way is that once you have that team together, they could make a lot more than you thought they could. We initially thought they'd only make one product today a five minute or less summary of the news, but turned out, you could do 10 times more video once you had a process for understanding how to do that five minute video