Yeah. This is a particularly interesting question for me because I have a very nonlinear career path. When I was younger, I I really envy the people who went to school and thought, Oh, I know what I'm gonna be. I know what I'm going to study. I have never been one of those people. One of the one of the events that shaped my career most of all was when I was 21 years old. My mother died. I had just transferred to a different university and, uh, yeah, my mother died. So I was in and out of school for a few years, and I ended up dropping out of school. Uh, you think that that is a terrible career path to go down, but not everybody has the same experience. So I worked a few jobs here and there, and then a few years later, once I had my feet under me, Um, I quit my job as a youth director. Um, I went back to school, finished my degree, and I started working in marketing. I ended up being the social media manager for a large software company. Um, and now for about the past year and a half. I've been a field social media specialist for a company called Fair in the Financial Services Industry. So it's I love the career that and I love the job of the company that I have on, and I'm really excited, even though I'm technically only 3.5 years in my career.

eso as faras responsibilities and decisions. I'm responsible for our entire field social media strategy. So when you think about marketing and social media marketing, digital marketing, all right, people usually think of corporate, social, media and corporate marketing, and you know what the firm is doing. What I do is we have only 500 associates across the country, and they have an audience that is 20 times greater than our corporate our carpet audience. So I help our 4500 associates use social media better to griller business, to connect with their prospects and clients to tell their story. And the way that I do that is, you know, I create, I create processes and learning materials, and I do a lot of consultation. I talked to groups, small groups, large groups all the time, most of my day, which is just great. It's going to talk to human beings, especially in the digital space like that. As far as hours go, you know, it's it's flexible there, weeks where I put in 40 50 hours week there, weeks where I put in less so kind of depends on the demand. I typically work about 40 hours a week. It's a good work, life balance on. I don't you know, especially in a covert environment. I haven't been doing any traveling any commuting whatsoever, said I work.

or it feels like a media specialist. There are a number of different tools that you can use to track Social Media Analytics. The tool that we use is hearsay. It's a compliance and publishing tool for insurance agencies and companies in the financial services industry. So I'm the administrator. O que se eso. That's a big a big piece of software that I used. We also have power bi I dashboards. We just powered by Microsoft two hole in data and information so that information can be displayed in a meaningful way because there's a lot of analytics and there's a lot of metrics out there that are really difficult to make any sense out of. There's been tortured data to tell any story. Um, except, you know, if you build a dashboard, it helps you tell the story of West going on what is successful, what doesn't work, what does work. Um, so it's a bit of art and science because you have to look at the numbers in the data and see what's going on, um, that way, and then you have to take a look at the behaviors that people are doing, and you have to blend that