Well, I went to N Y u Stern business school. I studied marketing, but I ultimately went into finance. And we can talk more about that in the switch, eh? So I started my career investing, thinking of Bear Stearns. Um, I wanted to kind of do the most boot camp intensive thing. Thio kind of challenge myself. Eso I heard that a lot of kids were afraid of investment banking, and I was like, Oh, what's that? I want to get that, um, after finance. Um, you know, 2000 and eight. Kind of a world history turning point when the iPhone was invented. And I you know, I felt like it was just a great use case to be ableto just with the click of a button on your phone. Uh, well, there were no more buttons, but just just a little tap for the taxi or car to come to you. Um and so I actually got a taxi license in New York City taxi license in 2009. While I was just kind of thinking about this idea, um, and uber and a bunch of companies kind of started all around the same time. Um, it's a very interesting story. How I actually got the job

New York City There about 13,000 yellow taxis. Um, you know, if anyone who left their back in the day, you know, 10 years ago, way before co vid Bye now, when streets were busy in terms of traffic, it was impossible to get a taxi certain times of the day and in certain areas of the city, um, and livery cars were not allowed to pick up in New York in Manhattan, and the black cars are mostly for corporate, So it was a huge pain point. If you need to get somewhere across town, you know that the subway is like, exactly, you know, 25 minutes to get there If you were to take a taxi, if you've got a taxi, you could take you 10 minutes, but it could take you, you know, 25 minutes to get a taxi. So the pain point and then was very clear. And that's why around the same time, there were a bunch of, you know, right hailing, um, companies that all start at the same time. Eso we did. We designed the products I launched get for New York. It was the international startup that had started in Israel in London already. Uhm, And the early users, you know, it was, um it was a time when, you know, with the iPhone there are lots of abs. People were, you know, experimental with things. Eso is easy to get people to just download and give it a try. Um

Yeah. So? So the story of how I got the job. Um So, like, I was saying I had the idea for myself, but, you know, I come from finance. I wasn't quite ready. Thio jump into starting my own company. I don't know how to fundraise. I didn't know, You know, if I could find my own developers and get it, um, get it going. So I contacted the founder of Get Just With a Cold email on LinkedIn, um, contact at the same time Travis from uber and obviously just hired a GM for New York on dshea. How? Who's the founder of get, um they were in different countries, but not in us. Yeah, and I just kind of gave him the plan of what I wanted to do in New York and how we would attack on New York City. Um, And then if you hadn't hired anyway in New York yet, I would be the perfect person. So the first few weeks we were focused on defining, you know, the market and whether the M v p andi, even though in some other countries way, allow users to make a reservation on. We have to be to be, we decided for New York City, you have to just start the simplest M A. P is simply just having a map, being able to see the car where it is on the map and given e. T. A based on where you are and where the car is, how many minutes and then just have a smooth experience of being able to, you know, order a ride and have the car come to you. And then when you finish your right just paid seamlessly cash Leslie. So the first few weeks is, you know, building out the requirements for the APP as well as hiring some drivers in order to do, you know, a beta test. Oh!