Well, that's a good question. So I've worked in the sports industry. That's my 31st year. I worked primarily for, um, major companies. I worked for CBS and ABC. Then I actually spent 14 years at a O. L. And which became able Time Warner with largest media company in the world. Um, but about seven years ago, I was Thio really good friend of mine, asked me about creating this new startup called Kids We Mobile and my business partner, Dr John Kim, And he he has a lot of great experience. He had sold us first started for 1.1 billion to loosen back in 1998. And he was president of Bell Labs, you know, one of the top research labs in the world. And he introduced me to his other friend and partner who ran wireless for Alcatel. Lucent built that into about $4 billion with the business, and they had a really interest, uh, in creating a big technology company focused on you know what, what's going on the world seven years ago. And even more so now, like, uh, especially on mobile devices and with my background in sports, I know a lot of people in sports and we're really we've really been focused primarily on sports, even though we're doing more and more music right now.

Okay, So what we saw seven years ago when we started the company was that the younger generation of people are, um, really watching TV differently than the previous generations. They're watching TV when they wanna watch it. There are a lot of bench watching and that now you see, with people on Netflix and Lulu and Amazon Prime YouTuber watching it, Um, so it's a different way toe program. Right? But the my argument was the one type of content that you can't binge watch. You have tow, watch, live sports, and that's why sports rights are are very, very high. But the pain point I think we saw was that, um if you think about how people watch video, like if you go to the movie theater, customers don't touch the screen. You watch TV, you don't touch the TV screen. You watch video on your computer model. Don't touch it. But on your phone, your thumbs are always on your phone for every app, right? Whether you're on Twitter, yes, but texting whatever except one thing video, right? So what happened seven years ago and you know, even the last few years is the TV networks take their linear TV feed and they rushing down to a smaller tube and then watch video on your device. But reality is that you want to be able to engage with the video on your on your mobile device, and that's where we came into. Play was how do we make it? So you could interact and engage with the video on the mobile device and with my partner's background at Bell Labs. And we had some really top engineers and developers that had been working on that, and that became part of our 14. So it's really about making the video much more interactive, engaging and terrible that that makes sense. But but to answer the last part of your question, you know, it's really our expertise is really cloud based remote production. Okay, And so what's happening is, during once co vid, unfortunately, hit in March, a lot of the sports leagues and TV networks had to stop playing, and then once the games are going to be played again, how can they produce the game? It's not safe to travel, and that's where our technology comes into play because the casters can actually be it home. They get in the live games and they can actually call the games from home. And so, you know, we have some of the biggest sports leagues and broadcasting companies in the world that use our product. But instead of having to put the announcers on a airplane where it's not safe and, you know travel, stay in hotels, they can stay in the comfort of their home and call the game off their laptop on that, really? You know, to your point about the pain point, that that's what we're doing, is is helping themselves that pain point, yeah.

I mean, if you want to go back to the very beginning. I mean, when we started, all that's all into that twice. So the first is if you want to go back the seven years ago when we started the company, um I mean, it was It was It was almost like when I started able in 95 when the Internet was the Wild West. Well, that's what the mobile space was like seven years ago. I mean, we developed great technology, but our technology was ahead of its time, and it took some time for us to catch up. So for me, it wasn't the easiest thing for me because it was myself and about eight or 10 other people. And they're mostly engineers and developers on I'm more of a business development marking person. So and I never worked for a start up for right. And so I think a key lesson here. This discussion we're having is is when you're building a company, a start up company, it's like building a sports team. You have someone that can, you know, like in basketball, you have to have a point guard that can pass the ball you have someone that can play defense, you have to have someone that can shoot right and s. So we had to build, build, build out the team. So over the last seven years, we build out a team and we have about 55 employees working out of seven different countries on DNA. Now we have a world world, last caliber championship team, people, people with defined roles and working well together.