I've always had an interest in analytics and creative thinking. I read a book in high school called 'Confessions of an Advertising Man' by David Ogilvy that got my interest in human behavior and how advertising can affect that and then I found that advertising is a combination of creativity and then the analytics that goes with it and I thought, this is a perfect path to go down even though I ended up in marketing, not advertising, it is still a big part of my job and so that's kind of what got me started. Then I started in a company, I didn't start doing marketing right away, it was very difficult to get a job at that time in marketing so I got a job where I could do a lot of analysis and working with numbers then I started hanging around the marketing people and talking to them, and eventually, I found the opportunity and kind of grew from there.

Most of the time, I'm in the office. Today I'm at home because I just don't have quite as many meetings today but generally, I'm in the office. I have a team now of five people, actually, six. We just hired but she didn't start yet, so it'll be six people. A lot of the time is spent on coaching them and working with them as well as helping to find strategies for bigger projects. I usually get in the office a little bit after seven in the morning, and I leave around five. In today's world, you're always checking emails all the time, and I take the train, so I'm usually checking stuff there as well. I don't travel that much, travel in spurts, and I'm speaking at a couple of conferences pending, the Coronavirus limitations right now, but I'm scheduled to speak in L.A in April and New York in April later on the topic of actually creativity and media, I call it words and music is the theme that I give it, but it's how creativity and media work together to create better marketing.

The titles that I work with are marketing directors, senior marketing directors, marketing analysts, financial analysts, financial managers, market research and then my team is mostly multi-channel related so it's multi-channel marketing director, manager, associate that kind of things. There's also an e-commerce team that I work with internally. I'm the marketing guy on the e-commerce team, and we have an operations group that does all the website-related functions, so I work with them a lot, those guys are all analysts or IT people. The most effective way to work with any group is clear communication. It's funny, it seems obvious yet when you look and review a project that maybe didn't go as well, you find invariably that there was a lack of clear communication. What I asked from you, you interpreted differently so you thought you have given me what I wanted, but I didn't really ask for exactly that and that happens a lot, and even after years of experience you have to really be careful in how you work. Everybody's moving fast today so you have to be really clear, don't assume people know what you're talking about. It doesn't hurt to be really clear so I think that's true, like in any situation but really with my team, peers that I'm working with people above me, it's to be really clear.