yes. So my career has ultimately been all in media news, but in very different functions. So first in research and analysis and then in marketing and sales for a live news events. So I started my career right out of college, really conducting news research for large companies who were looking to understand how effective their communications programs were. So basically analyzing what people were saying about them in the news and then, increasingly, as it became more ubiquitous on social media as well on then, over the years, I moved from rolls on the research and analysis side and um, or customer facing sales and consulting roles with larger corporate customers, and worked in that area Friday about half my career. Um, then I pursued my MBA part time while working full time. And through that course, where gained a desire to move into more of a consumer marketing role and leverage some of the learnings, I had gained their and consumer behavior and marketing strategy. So I at the time saw position that had become available in my current company to direct marketing and audience efforts for their conferences. Um, I didn't have any experience and events specifically at that point. But ultimately, marketing events to attract audiences is all about understanding people and communities. What motivates them, how you connect with one another, how you tell stories in a creative and compelling way that address what they want, what they need. Um, and then also data analysis. Being able to segment audiences, being able to see skin trends. It scale, um, and really being able to test and integrate and innovate, which was all the same skill sets I've been. I've been honing throughout my career and was able to just use in a different context.

yes. So I'm ultimately responsible for making sure that the communications we send out to our customers about our events represent our brand and the best way possible and communicate valuable information to them. So making sure there making sure that they're accurate there, well written that they're most importantly, convey the type of information that's going to be valuable to business decision makers that are a part of our community. So day to day responsibilities include a lot of copyrighting and editing research into the topics that are events are covering or connecting with other internal colleagues who have expertise in those areas, and then really leveraging all the tools and technologies available to us to make sure that we're delivering MAWR customized information to those different audiences s So there's a kind of kind of a lot of the a lot of the day to day responsibilities for that, um, top three priorities. Um, you know, my my top two, I'll say, definitely are are having conversations. So one having conversations with customers every day, whether that's through social media, through email, through phone in person, really engaging with our customers and those in our event communities and then, um, also having conversations with my team, particularly in 2020 during the pandemic. We've all mostly been working from home, so we have daily meetings each morning to set the day's agenda, discuss different challenges or trends that people may be seeing that are affecting the whole team or just catch up on a more personal basis and kind of replace that, um, that in person coffee chat that we may be used to have on a more informal basis. So those were those were my top two priorities. I would say The third is really taking a look at all the deadlines, that air coming up, key things that we need to make sure our are moving ahead on a day to day basis. Eso that nothing falls through the cracks. Air falls behind, um, and then weekly work hours. You know, I've always worked in global teams, regardless of what role upheld with colleagues, uh, in Europe, the Middle East in Asia Pacific eso hours really differ depending on the current projects that are underway. What teams? Um, we're working with. Sometimes there could be early morning, uh, conference calls or video conferences. Sometimes there could be some evening meetings to account for all those different time zones, Um, and specifically within events, hours really tend to get longer. The closer you get to an event, particularly if it's if it's a big event and then you have a little kind of kind of time for reflection after the event closes. So there's, you know, it's definitely it's definitely not the kind of job where you have Ah, very, you know, it's Ah, steady 9 to 5 Monday to Friday. Um, it really differs depending on the projects you're working on and, um, the size of those events as well.

probably the biggest challenge working in events is making sure that you're sticking to deadlines because, generally speaking, in the events business, particularly for in person events. Although this is true for virtual events as well, you typically can't push out an event date. The events happening. It's not movable. When I've worked in, um, software or consulting before, You know, you may have deadlines that are a bit more fungible. You've got maybe new features that they're gonna be released into a software. And you say, Well, you know, we need to push that out of month because we need to do a little bit more work on those or you have a meeting with a client for a consulting engagement to get underway and you know the projects delayed slightly because you've got to move the kickoff meeting with them or something like that. Um, but with events, people working in events always tend to think in terms of weeks out from the event date days out, weeks out from the event. Once you have that event day, you start that countdown to the event, and you really have to work backwards and set clear deadlines for everything that needs to be completed to ensure you're ready to go on Event Day s. So it's a lot of it's a lot of really real project management and stand sticking to those deadlines is, um, is the biggest thing you gotta watch out for.