sure. Well, I have been an event planner and producer for well over 20 years. It's all I've ever done. I've worked for myself for about 20 years, very early on in my career. What I learned was that we lived in a really fragmented space. Um, in the events industry, you have events. You have meetings, you hospitality. We all work together to bring live. And, of course, virtual hybrids toe life, and everybody has to work together to do that. I'm just the quarterback. I need all my players. And so it was really hard and still is to get everybody on the same page because unfortunately, the way that we communicate in this day and age, which is predominantly email or text, really leaves us moving around different environments. It was something I struggled with, and it waas a pain point that I tried to navigate around in some low lift ways for quite a long time, and I did well enough at it, using Google docks and spreadsheets and um, systematize ing a lot of information. But it wasn't enough. I thought that somebody would arrive at a solution over the last two decades and nobody really did s o. I really took both that pain on my knowledge of this space from working with all players in the space and all sides in the market. And I put it together to undertake a discovery process to determine what to build. To solve that problem of fragmentation. So went out to my key network and use those pipelines and relationships to go through discovery and exploration of different ways that we could sort of address some of the pain in the market. And we ultimately decided on one direction and put in the market. Thio obviously connect with customers and to get feedback and toe work to both prove out concept and, of course, get learnings.

So for the first, a bulk of my career, I was essentially in a service business. So I was providing consultation, professional consultation as an event producer to clients. So it went from idea eating around the event and then creating a roadmap that was both practical visual and financial. Um, that everybody could rally around. And then from there, you know, finding those team mates and managing those teammates who could bring that events of life. So that was what the first bulk of my career is now with Vow. It is a technology solution. So it's a technology driver that's really helping organize conversations and work. Um, that people flow around different stakeholders and shareholders in the space, and that's what we're working on. Here it down now.

I think that everything in life comes back to people and talent and people who can deliver eso for me. I understood how to hire teams and get people on the same page, but it's a whole new crop of talent when you're building a technology product. So I would say for me that that was my biggest hurdle, which is kind of getting an understanding of how to start and what to dio. Um, what I did do is I immersed myself in the New York City startup ecosystem. Andrea Lee kind of learned the lingo. First of all, who the key players were and what people were doing toe hustle and move things along. You can only do just so much on your own, but you do need talent on DSO. I ended up going to a few startup nights. That kind of accelerated my knowledge because I was able to be kind of like in a micro marketplace where I saw people idea eating in real time and pitching people, absorbing what they had to say and then hunting questions back. And then others started founders like me that were there toe learn, so those kind of environments I felt were really, really helpful and then sitting in on a lot of conferences and events and webinars. Ultimately, what I realized is that I needed Thio have some designs to communicate with, and that wasn't so different than what I did is an event. Professional clients don't think of things in terms of words on a page. They think of things in terms of images on a page that was kind of like comparable. So I found a team who could bring that to life. And then my next struggle was finding a developer, and sometimes you have toe with these things. You have to like, kiss a couple of frogs before you find a prince. And we brought a few people on and we tried. But getting the first few crop of talent was probably the biggest obstacle. Overtime very early on. Thanks