
This is software (AWS) generated transcription and it is not perfect.
Yeah, so Ah, few in there. I think what comes to mind first and foremost is what everyone watching this call is currently doing. So going through my own educational experience ultimately is what led me here a za route. Eso I think being a student, being a learner, experiencing the things that I enjoyed, the gaps that exist in my experiences on getting into the market after finishing my bachelors of commerce. I think just entering into that space and seeing where the industry was at the different areas that I was most interested in, You know, the ways that I was prepared in traditional academia on then the gaps that existed in between that and going to market Andi, that's more or less what lead to brain stations. Inception. It was ultimately a pretty typical entrepreneurial story where someone's looking to solve a problem that they haven't necessarily found. The solution for so kind of my educational background entering into the market as digital adoption was rapidly accelerating in the early 2010 on, then creating that solution to better align non technical individuals out of college for the actual marketplace in digital and innovation
Yes. Oh, great question. This varies at the moment. Everything's online during this global pandemic. We made that shift in March. About three years ago, we started experimenting with online instructor led training For those that are tuning in that are familiar with online live fitness like peloton. Very similar. So we were in that space about three years ago experimenting with online or virtual instructor led training with industry experts. So we've been doing that for three years, and we've been teaching in person for about eight years now. What we started three years ago really prepared us well, for what? No one saw coming, which was a global pandemic. So, upon the shutdown of all of our campuses globally, um, we already had about 45% of our, um our learning happening online first eso it wasn't so drastic of a change for us relative to some others that were primarily on site or physical, based on Lee S o. You know, the short answer is online all at the moment, but typically about 50 50. It really depends on the learner type and where they're located. We have campuses for digital skills training in cities such as New York. A swell of London, England, Vancouver many different other cities We've operated and deliver learning solutions in Boston and Chicago, Los Angeles, San Francisco, Seattle. So ah, whole lot of on site offerings. But I think the pandemic in particular, has really showcased to us the influence that we could make outside of those cities. So rural America all over the world. Since the pandemic, we've actually had 90 different countries represented in our live training environment learning skills from digital practitioners. So it's both in person online. At the moment. It's all online on. I think it varies depending on the goals and in just the scenario of the learner or the student. In terms of timing, we have various different learning products and experiences. Um, we have everything from, you know, a learning experience that fits better into someone that's working a 9 to 5 so myself. I've taken plenty. Of course, is that brain station as well. I just completed Data Analytics, and I did that on Tuesday evenings, three hours per week, times 10 weeks in a row, and that's a typical example of what we call our brain station certificate courses and again really meant for the working professionals roughly 25 to 40 hours of training in person or online with an instructor or group of instructors. The entire time on the student to teacher ratio is something interesting as well. We find ourselves in an environment of anywhere from 6 to 1, all the way up to 8 to 1 where you'll have an instructor for every Aatish students. Let's call it s Oh, very much so. A mentor ship, hands on project based model aan den. We have other programs that arm or so for those that are quitting their jobs or leaving college and looking to get into, ah, new space. So what? I talked about Data Analytics. That's something that myself is a business operator. I benefit and I incorporate into leveling myself up in my existing career. Whereas we have these full time diploma programs, or boot camps that essentially operate for 12 weeks straight over 40 hours, a week of hands on and project based learning in a really, really intimate environment again either online or on site eso, it varies. Those programs, which are the full time boot camps, are really meant to help you to become a user experience designer. That's one program a digital marketer. That's another program. A data scientist. That's another program on, then a Web developer. That's our our fourth program on those programs are over 400 hours of training and a matter of three months. So essentially take a master's program, condense it, make it a lot more hands on Project based taught by industry practitioners. Andrea Lee What we're looking to embody is on the job training as much as possible so that you can just walk right into your first role, a za junior software developer.
Yeah, Another great question. I think what we teach a brain station is high growth digital skill sets, and therefore you would only imagine that our curriculum are content. Our educational platform needs to be moving and changing at a very fast pace to keep up with the technology industry. So in order to do this, we we operate a model which is called agile content design a CD, which is something that we've coined internally on we work with our industry practitioners are subject matter experts that actually work in the field. So I'll use an example here if we're talking about one of our part time certificate courses in user experience designers an example right now. Globally, we have roughly about 36 to 40 user experience design instructors from the likes of Amazon and Facebook and Instagram all the way through to Apple and Google. So tons of the top technology companies and minds in the world are not just contributing to our content in real time, but also teaching in the classroom. So you know that you're getting actually what is being demonstrated. An industry and this agile approach to learning and content creation allows us to deliver an experience which is as relevant as that day is that you're learning it. A quick example in our digital marketing course. Instagram changed the algorithm about a year ago and we had 22 digital marketing instructors across North America and in London as well in the UK And they that day changed the curriculum for that class that was being taught in four different markets that evening, or I say evening, but it really depended where he depends. Uh, depending where you were in the world, obviously, London being different from New York being different from Seattle.Yeah. I mean, it's typically done through a mix of inbound and outbound. So the good thing is, at this point, the brain station brand is the top digital skills trainer in the world. So we have a flood of applicants coming in from all of the companies that I mentioned above trying to get involved for them. They're teaching part time. So again, this is This is a Tuesday night for three hours. It's their way of giving back to the the community that they exist in the international community, that they can touch through our online streaming training opportunities, and the other option is outbound. So we go and find the digital leaders in these various categories, and we reach out to those that we would love to have in the classroom, both online and or on site on. Do we get them into the brain station process? We go through the right vetting criteria and processes. We take them through several interviews and challenges to ensure that they're not only an industry expert, but they also know how to present approach learners with empathy, provide mentor ship, coaching all these good things, also understanding how to contribute to our learning design efforts and our curriculum curriculum creation eso the long and short is is really just a mix of inbound and outbound.Yes. So the content initially is solidified by a mix of trusted subject matter experts that we work with upon the inception of the course or the educational product we go through discovery process and ideation phase on all the way through to getting that course live once the courses live. The initial product instance is then out there. And as we add, instructors on DWI launch new fleets of courses with more instructors, we have more content contributors to the curriculum. So what initially started as the curriculum for digital marketing as an example with maybe the six subject matter experts that we worked with on the product we now have, you know, 10 digital marketing instructors teaching across four different markets, five different time zones. Let's call it s Oh, what that ends up having is a an initial version of that contents and then a secondary version. Then it iterated from there. So as the demand for that product digital marketing increases, we obviously need more instructors. We get those instructors coming coming from various digital first organizations all across the world, and the curriculum really does become a living and breathing thing