Yeah. Um, yeah. I mean, a lot of life experiences got me to where I am today. I grew up in Topanga Canyon, which is a community in Los Angeles, and I was always, um, a rambunctious kid who would be playing in the creek. And my parents always had dogs, and I was really always, like, really into pets. And so I was, you know, my dogs are my best friends, and I was in the creek discovering and finding other animals play with, um I eventually, uh you know, I was walking dogs in my neighborhood when I was, like, 12 years old for extra, you know, lunch money after school. Eventually, when I graduate high school, when I went to college there I was always like the resident, sort of like dog sitter, pet sitter, You know, for my friends, they go out of town. And then when I graduated, college was actually the height of the recession, and I initially intended to go into becoming a sports agent. And after going around doing some interviews, I quickly realized it wasn't when I was after and started working at Fortune 500 companies Learning software sales, which was a great experience and eventually got interested in startups. And I was head hunted to go work for a new startup called Zoom Box, which was digital postal mail within a few months. That company, um, sort of right out of speed. And I found myself with a quarter life crisis, not knowing what to dio. And that's when I was reading about Tim Ferriss for our work week. Um, that inspired me to start a lifestyle business where I started my first real dog walking company called Surf Dog L. A. Which was started off as just as me walking dogs in my neighborhood. And I built a business around it, you know, setting up starting my company, uh, putting up a Facebook page, learning Facebook, marketing, buying, going to dog parks, promoting my business. And very quickly it became a huge success. Um, you know, I was my initial goal was, Can I make the same money in the first year? Um, with my dog walking business, as I did with my first, you know, really job out of college. And I achieved that. And then in the second year it was Can I make the same money as I was making it the startup that I just left to start this lifestyle business right, which was, like $100,000 a year. And I was able to achieve that my second year. And then in my third year, I was like, Okay, can I continue to double moving forward? And I was on track to double my business once again, Um, when I found out that my girlfriend and I were pregnant and now that my lifestyle business is going to really need to look, a tsum changes. And so, um, I started thinking about how I could either scale my existing business going national, um, kind of franchise it when Just sort of fortuitously, I got an email from some guys who moved on from Silicon Valley who you know, wanted had an idea for, like, a dog walking app that was like a lead generation product for dog walkers. And initially I sort of like Necdet because I was really good at doing my own marketing and my own legion, and that wasn't really the issue. Um, but then they sent me some screenshots on what they had sort of, you know, the concepts of it. I was like, Oh, wait a minute. Like this is not some legion product. This is a uber for dog walking product. This is the way I could scale my business for me. My dog walking business was a great, you know, had a great revenue model. And it produced a lot of income for me. If I could scale this with technology that I could, you know, sit back and forth, you know, pay for my new family. Um and that's how I got started working on Wag and I met with the guys. There were 22 brothers and, you know, they basically asked me, like, you know, what are you doing? What do you like? I said, I'm not typical dog Walker. I've worked at startups. I've worked at Fortune 500 companies, and my ambition is to have the largest dog walking company in the world. And then these two brothers sort of nodded each other, and they basically offered me the CEO title for sweat equity and percentage of the business. And I got started right away, and I immediately pitched my parents. They put in the first check in tow, wag and we got started and, you know, Ah, lots inspired me to do this kind of work. It's just like pets have always been a place for me to just unwind with my day or to cheer me up. And, you know, the sort of love and respect that your pet shows you. I like showing it back. And I really wanted to show the world that, you know, dog walking isn't some hobby. It could be a real business and respected business. If you're doing it right, then your clients, you're going to see that, and you're gonna be able to make, you know, profit from your ideas. Um, if you follow your passion. So really, it was just like what inspired me. It was all just following my passion.

Yeah, Great question. So, for wag the elevator picture is pretty simple, right? Um, we were, like, this is uber for dog walking, and the problem is solved. Waas um, for pet parents, they live very busy lives before covert especially. And they would come in a situation where they needed someone to walk their dog. Um, sometimes last minute things happen and you know, millennials and folks who need their pet cared for. They would typically have someone who walk their dog, but they weren't always available at the drop of a hat. And so wag was there to make that solution easier for tech parents. A zealous offer, other additional services like a recurring dog, walk or or other other services. And so, you know, the pain point was, there's a lot of people who have dogs who don't necessarily have the resource is to care for those dogs. They're either busy with work or busy with other engagements. And so we were basically the ability just toe to get that resource at the drop of a hat with, you know, the tap of a button on your phone and you have a qualified dog walker at your door.

Yeah. So when it first started, like I said, it was really just some concepts. Nothing had really been engineered or fleshed out or sort of, you know, run through the business model. But because of my experience, having my own dog walking company, um, I knew that what we had to do right away, which was we had to have a great funnel toe onboard dog walkers, right? We need to have the right. I already knew the right pricing for our market. So were ableto plug in the pricing. Um, you know, start on boarding the supply side of the marketplace, coming up with some of the marketing concepts to stimulate demand on the other side of the marketplace from the consumer side of it. And so a lot of like promotions, right? You'd be at the dog park talking with people. We had one of our staff where, like, a I got us a mascot, which was like a full body suit dog, because I did that would attract people to come talk to us what we were doing. And that was how you know, really had a sign up. She is taking the information this app is launching soon, and we'll we'll let you know when the APP launches. So it's really just about validating your idea and trying to with the marketplace concept, especially. You need to work on both the supply side and the demand side on DTI. Try to understand the certain how those two sides we're gonna commerce and communicate and what theorized what problems they might have initially and do your best to sort of lay some groundwork, uh, to solve that. And then over the next few months, we were able to get that product up within a few months. And then it's a whole different ballgame right now. You're, you know, dealing with the rial marketing campaigns and, you know, riel activity on the product and, you know, people actually walking dogs. And that brings its own sort of potential issues to the forefront. Because dogs air, you know, their animals and unpredictable and city streets could be very unpredictable in Los Angeles or New York City. Um, and so you know, you also once you've now validated your idea, you need to raise capital to support that idea. We had a product that worked at a business model that, um, was was valid. So we need to go raise capital s so we can scale that so we could generate, you know, onboard more supply and generate more demand. And so we had to go raise capital, and that's what we did. And actually, what we did was we Then, um, we knew that a lot of the BCS were in San Francisco. So after we had proven the product in L. A, we tried as quickly as we could to go launch San Francisco to start gaining attention off folks in Silicon Valley. And that's why we moved there for a month, launched the product there, and basically, we had a playbook that we were able to to deploy into new markets.