But, um, I got where I am today, having started out in, um, computer networking and started out doing programming and local area networking. My bachelors degree is a little bit unusual. Actually. My bachelors and masters were a little different. So where most people are familiar with the concept of an M B A. I did a d b A. So it was a bachelor of business administration, which was computer science oriented. So it was a lot of programming accounting, economics, management classes. Onda masters of science is pure information systems on running them. Um, so I started off working in local area networks and programming went from there to tech support for local area networks to designing wide area networks to selling international wide area networks for what was then M. C. I, uh, they're now part of Verizon. Um, I moved to Israel and continue doing the selling and presales engineering for solutions. And for the last five years, I have been, uh, kind of organizing the non technical side of Cloud Onyx, where I have kind of taken the various roles and experiences of technology and business development to enable me to talk to customers and talk thio programmers and kind of act as a bridge between the two

time. Um, car Onyx is a communications infrastructure. As a service, we provide a set of software developer kits for mobile and Web applications to enable people to either provide app, the app or Web toe app or into a call center kind of communications. So this enables much faster time to service, uh, time to sail kind of things based on the context of who's calling and why. Traditionally, companies only have a caller I d based knowledge, but they don't know if you are a first time caller. What Web page you came from, what product you're looking at, which advertisement you're coming from. So they have a problem understanding what you're calling about. So this is kind of what we're doing. Economics with co vid, we realized that taking calls into a call center that is Onley working at 30% staff ran into other problems. So we flipped the solution on its head and are enabling them to actually take the call out of the coral center toe work from home, using the same secure systems that they would normally using the call center call recording the tracking metrics. How long the call is the revolution things like that that they've already paid money on, and we're just enabling that to extend it out to the home without having throughout and buy expensive licenses.because I am the non technical. It's been a long time since I've written code. I handle business development partnership. Human resource is part of the sales process. Most of the marketing department kind of activities on keeping the company going on a day to day basis. One of my profiles jokes that it's my job to take the headache off of the programmers. They can convert coffee into code.

Okay, Um, challenges and pain points is the multinational nature of the product of the job. We're selling into seven countries currently and understanding the tax rehl if IQ ations and covering things with that takes a significant amount of my time. I've probably spent better part of a t least three months of the last year just working out the details on collecting and properly dealing with taxes, selling business to business into India. Um, the rules there are different. So as an American company selling into India require that we go through a bunch of extra paperwork, the customer withholds the amount of the taxes, and we have to go back and filed the applications and paperwork. It took a while to learn what was necessary. Um, which meant a lot of discussion with the I. R s and then the local Indian accounted that we're working with. Um ah, lot of what I do at this point is administrative supporting both the sales team and the investment cycle, so delighting budgets, coming up with the expense reporting, looking at that, working and managing the three nations worth of accountants that we're working with, uh, this takes up the bulk of my time. The rest of what I'm doing is looking for new customers and new partners to work with, and that's frequently more fun. Um, when I get into an actual tech discussion with the development team, uh, this is kind of like the cherry on top, where I get to relax and enjoy myself and argue with them. What are the 17 different meanings of the word application the way we use it? Is it a mobile application aware of application, a cloud application? A develop? We use the same. If the word is so pervasive into things, knowing the terminology and getting it clean between the various teams takes a lot of effort and can frequently lead to some rather amusing discussions.um so the approach is on the challenges. Like I said, I was finding the appropriate accounting. And other resource is bringing them in, um, interviewing different people to find the appropriate skill set and pricing for what we're doing. Right now, we're looking at bringing in credit card billing. So finding the right applications to connect our bank account, our QuickBooks and striped together thes air, the kinds of things that I'm doing and it's a lot of Internet research, and, surprisingly, a lot of Google searches, which I'm finding. Ah, lot of people aren't as good at as I would have expected, right?