um So my hope my career history is is that in the traditional wealth and asset management business now for several decades, and I had, um, the opportunity to the lead federal major wealth and asset management organizations. Over the course of that tenure. Over that period of time, I've always had a strong and in impact investing and E S g investing. And, um, the majority that time was spent with an organization by the name of Piper Jaffray, based in Minneapolis, Minnesota. And that, coupled with how I was raised as a young person back in Connecticut on the east coast of the United States, led to an opportunity to really to better understand the importance of actively engaging in the communities in which we're living and working in that goes well beyond just your professional contribution. So I've always been actively involved in civic boards, my charitable institutions, where I volunteered my time. Um, but one of the Lord is that I've had over the course of my career is really to understand that particularly here in United States, that impact opportunities, investment opportunities around impact have historically been reserved for those that have a higher level of financial influence in affluence. So as we started to think through this challenge that the broader population was suffering from, we began to consider the development of a platform that allowed for access or democratization to literally everybody that wants to have a hand in creating transformational change. And so it was about three years ago that we introduced the idea of building the new day platform, the new day impact platform. It took us about approximately a year to build the tech platform. We built a set of impact investment strategies around the United Nations. Sustainable Development Goals, which effective yesterday, just crossed their two year anniversary mark, which were really, really pleased about.

so certainly posts the Kobe 19 pandemic. Things have changed significantly, and ah were relatively small organization. We have about 10 people that work for us, and we've all grown quite accustomed to, and it's idea of working remotely. In fact, we've made a decision, at least for the calendar year, 2020. We're going to continue to be working for Oh, man, we'll see if that continues Beyond that. We have also had the good fortune of working in a space today that, um, is quickly ramping because of the importance of the issues that we're working on right now. And so whether it be the center section of mankind and wildlife conservation, as our population explodes from where it is today, at about 7.5 1,000,000,000 people to 11 billion people by the turn of the century there are many issues that we're going to continue to face and and certainly covered. 19 won't be the last endemic that we're faced with. So my responsibilities that the organization are many. I'm a founder in the organization, um, my responsibilities or general oversight From a compliance perspective, oversight on the investment portfolio is, and the operations of the organization. I also spent a considerable amount of my time raising capital for the organization that's operating capital for the organization, an investment capital that, um, is driven into our investment portfolios. In addition to that, um, I, with a couple of years the organization are lead communicators of the work that we did. So we spent a lot of time out speaking with major media reporters, people that operate in the investment space to spread the word of new day and what we're pursuing today.

challenges today are that that the business environment has slowed down significantly from an economic perspective given Cove in 19. And, um, we has a startup organization, um, are dependent upon outside capital that's provided to the organization that allows us to grow. And so one of the things that's occurred over the last number of months is that many traditional venture capitalist terms and providers of capital had taken the step back to focus on their current set of businesses. And that's been the case for New Day as well with our current funders. But it's become a more restrictive environment today in terms of access to outside capital. Given that and until I think there's more stability brought into the marketplace, I think that's going to continue to be a challenging environment. And I would say that the other challenges is that we operate an incredibly competitive space. It's dominated by a number of multinational bulge bracket. Financial institutions ranging from Goldman Sachs Toe Major are I am around the United States, so it is a business that you have to earn trust and credibility, and and we're doing as much as we possibly can to contribute to that trust and credibility factor. We as an organization or a registry be court, and we've gotten an extraordinary amount of positive press, given the authenticity of the work that we do at the organization. And so, of course, the third challenge is always competing for top talent, and there are lots of opportunities that people have to work in this space. We have had the advantage of being a mission driven organization. So many people, especially the younger generation we think about values, alignment with financial and investment strategy are attracted to the work that we dio. In fact, one of the individuals that we had working with us as an insurance said this has never felt like working for business. It feels like we're working for a cause and that really good.