sure. So, as you know, we make the three D printed casts and splints.so the transparent cove in Mass that allow you to filter particulates out but also to be able to see the face. So part of the things that started this is I'm a chemical engineer. I went to Colorado School of Mines and I got I made a lot of tools in my tool belt with the engineering world. I went into software test and I worked in cell phone software, and I developed a lot of troubleshooting skills and also problem solving skills. And as I worked through my career, things kind of happened in your life when they kind of shape the path of your life. So, for example, when I had my daughter, I took some time off from work to run a mentoring program for Children in poverty. And when I did that, the kids would have a lot of domestic violence and substandard living conditions, and they would often have casts and splints that would get just dirty or filthy. Or they would get them wet and have skin irritation issues or things like that. And so I saw that problem happen myself and decided to solve that by making them a washable, sterilize herbal three D printed cast that was made out of plastic that was custom fitted to them and the goal of that being to help improve their active lifestyles and give them a lot of mobility and comfort while they're being immobilized and treated for fractured care. Uh, so through developing that, I saw that there was a market niche for it and then decided to that I had all of the skills and expertise and background to be able to meet that need and find out what was holding other companies back from filling that space in the market and then kind of meeting that need myself and bringing those products now nationally. So that's where we have clinics all over the country now. Then, after doing that for a couple of years, you know, Cove, it hits. And we have ah ah, lot of I surgeries that are being postponed and a lot of sports that are not happening right now. So some of the sales of the cast slowed down a little bit, and through developing the cast, I worked with a regular regulatory consultant, um, who called me and he said, Hey, some of the problems that we're having with the Koven, Mass. Right now with the FDA and with the C D. C and W H O is the seal ability around the face because particles air going around the mask instead of being filter. And he said, since you are and everybody's faces shaped different and the respirator master just pressing so hard on people's faces, they're causing bruising, and they're not stealing etcetera. So, he said, that's the one thing we really need to address. Plus, you want transparency to be able to see the mouth as well as you don't want to be dependent on and 95. That may or may not be available at the time. So hey said those were some of the issues we're facing. And since he knew my um, expertise in three D scanning and three D fitting, custom fitted exoskeletons, he said, Hey, I think you might be the right person to address this. So, um, I developed that new product in a couple of weeks, and we got that out to market to meet that need, kind of at the last minute

any problems that doctors have with traditional casting and sprinting. One of them is the the fact that it's not waterproof, and then it traps moisture and bacteria against your skin, which is definitely bad. If you have some sort of an injury like on you need surgery or you have a laceration, or if you have a broken bone you can't see and observe. Treat the skin while you're being immobilized. This is a game changer for that because it's sterilize herbal unhygienic, especially during Cove it you wanna be ableto wash your hands and you can observance and treat the skin while you're healing, which means that you can see swelling and you can accommodate just for it. You can see any infections. You can reduce skin irritation. So that's Those are some of the things that this solves, plus the fact that you know you're replacing all of those casting materials and the time that it takes to cast and cut off a cast with those scary saws and reapply them and all the inventory, replacing all that with a 32nd digital skin and you get fully custom designed cast for each patient's unique injury or conditions, so it's really customized medicine. So if you have a patient that you know needs a thin, lightweight, removable splint or a big, thick cast that covers the whole body, you get whatever you want. You want to adapt it for a bone stimulator, muscle stimulator, exposed pins or incisions. All of that is custom, and it's right at your fingertips. Mhm.

So in the first few weeks, the whole point was to develop the business plan. So you have to figure out who are your customers. What's you know, what is your competitive advantage? Who are your competitors? And you know, how are you going to work in that environment? What is your market? Um what is your right patient demographic? How are you going, Thio? Hit those patients. How are you going to make money on it? What are your expenses? Whether you're how do you think you're going to generate income? Is it gonna be through and through direct retail sales, or is it gonna be? Are you gonna be a wholesale or you know all of that thinking through your business plan? How are you gonna market it? How are you? What's your sales team gonna look like? Those were the kind of things that kind of shape and evolve. So, um, even though you think you might be going down a certain path, you definitely want to make sure that you change and you pivot when more information comes in and gathering information is going to continue to happen throughout the course of your business.