Yeah. So I I worked in the entertainment industry in my twenties and thirties. Early thirties. Um, and I had always wanted to do startups. Um, I always wanted my own business. I'd managed businesses in my twenties and thirties on dso I At the end of the nineties, I had an opportunity. Thio start looking at startups as an opportunity and, um, jumped in, and I've been doing it for 22 years now.

so basically, we are ways for local sports. So if you're familiar with ways, which is the traffic application which crowd sources, traffic information, we do the same thing for local sports. So in the past, when I was a kid, you would wake up on Saturday morning and read the newspaper, and there would be six pages of high school sports reports, uh, that those newspapers are mostly out of business now, or if they're not, they don't have the resources to cover it. And so instead, we do crowdsourcing on DSO. People can submit scores on their smartphone. We have a Web interface, um, and whatnot, and we cover about 15 to 25,000 games per week. Um, the problem we're solving there is that there's a lot of interest in local sports, but the media outlets that covered them don't exist anymore. Andi, I'd say, you know, the way customers have been trying to find it historically were newspapers. People will text the scores to each other. Some people post on Twitter, but it was kind of a mess. And so we've been able to consolidate the distribution of the scores, um, to users. We also distributed out to media. So we actually work with all the leading newspaper groups. Radio TV groups were gonna Amazon. We work a Snapchat on and off for the year, So s so we've been able to consolidate all of those pieces.

sure. Yeah. So when we started, you know, when you look at user generated content platforms, there's a very small percentage of the audience that contributes content. Um and so for for a scorekeeping application, you know, we knew only a couple percent of people would score a game. And so we built our first version of our product as M. V P. That allowed you to score games and post those scores Thio, Facebook, Twitter and SMS. And we knew that 90 plus percent of the people who download our app would be looking for scores, not wanting to submit scores. But we actually had a lot of people who did want to submit scores, um, to people. And so that's where we sort of validated in M v P and then started to change the company. I'd say over the next few months, you know, we realized that it's gonna take a long time to build the audience. It wasn't obvious how to build the distribution, and so we kind of went, um, after having done just the initial sort of, you know, planning on the company, we spent the next two years really building out the tool sets before we ever raised any outside meaningful outside capital. Um And so I think after those first few weeks into those first few months, we realized we had to build a bunch of tools to be able to support the ideas that we had, and so there was a lot of time spent building the platform.