Hi Rohit and a, thanks for having me. So I'm originally from India and of other than India I've primarily lived in the United States. And the things I really enjoy is music and that's one hobby I can keep continuing despite busy work schedule. And I also like travelling and I am a movie buff to some extent so those are my hobbies.

So I have been teaching at multiple levels of undergraduate, graduate, PhD as well as executive level. So, at the undergraduate level I have taught direct marketing and marketing management which is basically the core of marketing program and then at the graduate level I've taught data driven marketing and digital and social media marketing. And the at the PhD level, marketing strategy, seminars and then we have an executive MBA program which started two years ago which is a strategic digital confirmation. So those are courses that Ii pretty much taught across the spectrum of different programs that we have done.

Yeah sure, so my research primarily involves linking marketing strategies of more specifically marketing strategies at the customer level to firm performance. And within this broad domain, in some of the research projects that I've worked on include linking outcomes of marketing strategies to stock price performance. That was one project where we basically wanted to see and know how outcomes that come from customer level marketing strategies how they've backed up stock prices. Another research project that got published in Journal of Marketing we looked at the cross buying phenomena and maybe thought that how cross buying can lead to unprofitable outcomes. There is strong stream of research that essentially links cross buying to profitable outcomes but in this research they show the opposite effect and if you link it to certain aspects of customer behavior which can make that cross buying profitable. And then another area of this research because there'll be more of an extension from the end of the cross buying study, we looked at customer habits. The customer have different kind of shopping habits and then we focused on how all those different kinds of shopping habits impact upon performance, more specifically the profitability of the firm as well as shareholders' value of the firm in terms of cash flow volatility and cash flow level. So though shopping habits that we looked at were things like return behavior, buying on promotion, buying items which are on clearance and so on and so forth. So these are some of the major research projects and all of those have gotten published in top marketing journals as well as, because they had a lot of practical relevance, it also got covered in Harvard Business Review as well as Sloan Management Review.