eso. I'm the global marketing operations manager at Amazon Web services. And, ah, we basically manage email marketing for for all of Amazon web services. And, um, I got my career start working for a startup, um, about 10 years ago. And we're a five person startup, um, selling, uh, marketing technology to to small businesses. And from there, I really got kind of a good handle on, um, business in general. I fell in love with sales and marketing, and we grew that company to a 60 person company. Um, and then, ah, after that, I started to move into work at larger, larger enterprises doing, um ah, doing demand generation and email marketing. And that's when I was really first introduced to enterprise email marketing. So that's, um, another were another term, for that is marketing automation. And I really found that that was such an in demand skill. Um, people would you know, I felt that if you had that skill, um, you would always have a job because it was people were desperate for experts that knew how to do marketing and also how to manage large, um, marketing platforms within these large companies. Um, so That's when I was first introduced into marketing automation. I studied it for several years, implemented it, practiced it and became, um, you know, really a power user. I won, uh, you know, a few different awards within that space. Um, and through that was introduced to really, really smart, really, really great people. Um, one of the people that I worked closely with and and was also a fellow award winner, worked for Amazon. And actually, um, he is my boss today, So that's how I kind of made my way into into into Amazon web services.

or so, um, there are thousands of marketers that work at Amazon Web services, and, um, the responsibility of my team. We're a team of 10 people or so is to really govern and share the best practices and train people on how to do email marketing as well as try to ensure really good, um, experience for our customers when they receive those marketing messages. So, um, you know, the project's really kind of range from, um, building new email marketing experiences to training. I think that's a big part of the job. Is training people training marketers how to use sophisticated email marketing software, Um, and how to report and track on their campaigns? Um, and then ah ah, governance to is a big part. So making sure that that the the the messages and the campaigns, um, really fall in line with with Amazon's branding. So that's an important part of it, too. Um, work hours? Yeah, it depends. I think that uhm, the cool part of of my job is there. There is, um, a lot of a lot of travel, so, you know, pre Cove it, um the my team would travel around the world teaching people how to do email, marketing, training them. We have offices in Singapore and, um um, Europe, um, Asia, um, Brazil, South America, so really, all over, You know, training people in teaching them how to how to do email, you know, marketing. Um, I will say that, um the hours are are pretty intense. So the Amazon culture is is definitely a work culture, everyone. Ah, I think the, um the culture is a, um you know, get things done. Culture. And sometimes that can be, you know, pretty high pressure. But the people are great, and the learning experiences is really fantastic.

so I think there's two sorts of challenges, one is working with a lot of people and communicating your ideas to a wide range of people all around the world and then the second part is a technical skill because I work for a tech company. Um, so the 1st 1 you know, how do you How do you communicate your ideas? How do you, um, make sure that you're getting your projects through when it impacts a lot of people? Um, the way that I approached that is to really kind of consider all of the stakeholders involved in my project. So let's say we're we're rolling out some new best practices and rules to email marketing. So you can't do this. You can do this. This is how you should deploy your email campaigns. Um, when I first tried to do is I try to understand who are the people that are going to be receiving this message? How are they going to take it? You know what questions or objections may they have beforehand, you know, So I can I can sort of anticipate, you know, Are they going to be upset with what we're trying to do. Are they going to be confused? You know, what questions will they have? Um, why why will they Why will they? Why will they have those questions? And when I craft my message like, let's say I'm putting together, um, a memo that is going toe essentially get disseminated to thousands of people explaining why we're doing things. Then my communication can address those things. So it could say we're making these changes because of this. Um, the the changes are made to improve our customer experience, and this is how we're going to do it. And this is, you know, everyone. What's what everyone expected to dio. So I think that that that's one way of really dealing with the, you know, working across different groups and a lot of people. That's how I handle that challenge. Um, and then the other part, which is which is technical challenge, you know, for example, I'm I'm my I studied marketing and study business. I didn't study computer science in school, so but I often have to work with data scientists, data engineers. So there's that gap of, you know, they might be speaking in. Um um, you know, technical terms that I don't understand. I think the way to do that is the study. Um, always as much as you can look up. Internal resource is I mean, even even coming toe even coming to work for Amazon. I've taken numerous online courses still in things like Sequel and you know, python and how data science works and how, ah, you know, data visualization works. It's been extremely helpful in trying to bridge that that technical skills gap between myself and other, more technical people.