I'm kind of a serial entrepreneur and that I've started a handful of companies. Um, most of those have been really All of them have been boots, draft meaning, you know, I self funded them through them literally from from a garage, you know? So the whole reason I actually got into it is I've always, you know, most of my career has been freelance. I've done a lot of creative work, so marketing, that sort of thing, um and you know, me kind of on the path that where I find myself now, um, was, you know, I feel like a lot of on preneurs there. They go out to venture and on ownership because they're really trying to fill, you know, those higher masses hierarchy of needs, the self actualization for me more, uh, you know, kind of movement of desperation. So, you know, it's really at this point where freelancing marketing. I had a bunch of clients that basically went bankrupt in a short period of time. This was in 2008 and so I was left, you know, very deep in debt. Um, and I realized I've made a lot of money for other people doing marketing and that sort and I want to try making money for myself on. And so I took Learned from a marketing perspective on I found some products in the outdoor space that I thought were fairly innovative, um, and started, you know, selling those doing trade shows every week and, you know, working really hard, um, to kind of get where I am now to the point that, you know, I was able to sell off, you know, three different brands of products in the outdoor sporting goods space. Um and then that kind of launched me to where I am today. And right now, the the endeavor that I'm involved in I'm a co founder is it's a 401 k platform where were targeting small businesses. So this was a problem that I saw having launched the start of multiple businesses was that you know that retirement benefit for small companies doesn't exist on DSO. That's where we saw a need. I decided. I think that's a noble thing that I'd like to dio Um and that's what got me to where I am today.

Yeah. So the elevator pitch is quite simply, Americans aren't ready for retirement. Um, over 60% will retire with less than $10,000. Save Social Security is running out. They're not saving enough themselves. And so we want to fix that. We feel that by focusing on the source of their funds, that pay check is the best way to overcome that. And so we're going to do this through work sponsored retirement plans. The obvious is for one case, but part of our you know, part of our product development roadmap is to extend that toe IRAs and HS days as well. So, really, any investment product is going to be part of our platform on we can offer not not goto business to say, Hey, we'll sell you a 41 K or an IRA or nature say, but to sell a business, a comprehensive retirement solution for them and for their employees. Um, and you know, fewer than then. I think it's 12% of businesses with under 100 employees actually have any form of a retirement plan, and so that is the market that we're going after. It's that small business of everything from one employee to 100. Um, we do have much bigger ones on our platform, but our focus is on the smaller employees. Um, there they're currently not doing anything. You might find that the owner is setting some money in an IRA or a CEP IRA or something else, but there's not, You know, the 41 K gives that owner of the business a lot more ability to save for retirement than also. It's a huge benefit for, uh, that owners employees as well on. And so that's what we're offering. And the reason that small businesses have not had for a one case traditionally is because they're so complex. It requires typically three or four different service providers. Um, and a lot of paperwork. They take eight weeks to set up. There's a lot of administration filings that have to go into it. You have the I. R. S and the Department of Labor to answer to, um and so the way to make it more affordable and accessible by small businesses is to use technology and automation on DTI to take all of those services provided by four different service providers and roll them into one eso weaken going off for a comprehensive solution and the business can get set up in literally eight minutes and be offering a 401 k.

so we had, um I think the unique benefit that because of previous business experience in some exits that we were able to invest a lot more time in exploring even this possibility. So, you know, we looked at a lot of existing solutions. So, you know, from kind of a technology standpoint, are those initial few weeks was determining whether we can take something that already existed, so kind of that build vs by idea and the terminal care their existing solutions that we can kind of put together, you know, put our name on top of and offer a comprehensive solution eso everything from, you know, our CTO going through and actually reading the IRS documentation, which is super fighting, by the way, on on for a one case toe. Also, the Department of Labor, you know? So we spend we spent actually months trying to figure out if this is something we even wanted to dio in evaluating yet. So and then Eric really evolved into okay, How do we build this on dso? You know those first? We spend, um, a long time just determining if it was even possible before we even started toe work on anything