BD Senior Global Marketing Manager
University of Utah - David Eccles School of Business Masters of Business Administration, Marketing
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How did you get to where you are today? What is your story? What incidents and experiences shaped your career path?

Summarized By: Jeff Musk on Fri Dec 06 2019
That's a good question. I would say that there were several influential experiences that I had. That kind of got me where I work. Where I am today. I did an undergraduate degree of voices, State University history, kind of trajectory that was heading towards maybe law school and that history would be a background for that. But while I was in my undergraduate program, I started my own business and ran that business while I was going to school for up to 6-8 years as a Spanish interpreter. Got a Supreme Court, as well as some of the medical facilities, were way, see the whole area. And so after I had that experience of running my own business, I realized that maybe law school and law wasn't the right career path for me and the light. You know how every successful business, but I want a little bit more training and education. So I moved down to Salt Lake City, enrolled in an MBA program at the University of Utah. I would say that an entrepreneurial experience I had early on in my career, coupled with the MBA experience, was hugely influential and hitting me where I am today. apparently worked for a medical device. Cliffy execute Pinson and Into product management for their access devices. And I think without that entrepreneurial experience and with strategy, business finance, marketing, training, and an MBA, I probably wouldn't be a two-point that I have today. I feel like it was hugely influential in, and then a little meeting figure out which path I wanted to go in my career. I finally feel now that I've found an industry that I could build a career in as well as you know, a profession within marketing. It's something I really enjoy, and I love the idea of helping people as part of on the last community.

What are the responsibilities and decisions that you handle at work? Discuss weekly hours you spend in the office, for work travel, and working from home.

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
I'm responsible for a specific product line within our vascular access device or Fulvio. I worked with our Doctors. I have global responsibility for the middle of it. So we have seven regions within, the world and I am the global product manager for the product line. And I work with the regional profit managers that are within each of those regions have lost those products in their specific markets. The one way to look at it is that I'm the product expert globally and they're the market experts and their specific regions and so experts he's worked with them to be able to launch these products, you know, Europe and America, Africa, Asia, all the different regions that we have. So in some ways, it's a little bit like running your own business and that you have a profit loss, responsibility for how the product performs. You worked with all the different functions within your organization to make sure that from a are you standpoint and a regulatory standpoint, quality sample in reading all the firm interested and so it's a fun way to kind of feel like you're a little bit of entrepreneurial spirit. Working in a large corporation. Like BD, I would say the weekly hours that I spent in the office are between 40 and 50. I do do a little bit of work at home, sometimes in the evenings and mornings. One of the exciting parts of how much off is the word travel that I get to do because I'm a Global marketing manager. I get the opportunity to travel internationally of the exterior of Visit India and Korea, Singapore, Brazil, several countries with Europe, Canada. And so for me, that's a really fun part of the job exposed to those different cultures, work with different business units and see the world me had been having optically visit. So I really enjoy the travel aspect of it. My prior ill before this, I was more focused on the US, and so I got to see a lot of US as well. But I really enjoy international travels, I think it says working for a multinational company like BD in some time during the year can be a little overwhelming. But in most cases of you, it is something that's an exciting opportunity to kind of understand our business and travel all parts of the world. 

What tools (software programs, frameworks, models, algorithms, languages) do you use at work? Do you prefer certain tools more than the others? Why?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
I would say the tools that I use on my role are fairly basic. You know Excel Powerpoint. There, we do have some specialized tools that are unique to BD. But most of the stuff that I'm doing are things that the students learn in business school working with basic windows package. I do speak fluent Spanish, and so I do use some different languages. Sometimes when I'm working with parts of Latin America. We do have some algorithms that we've used recently for some pricing on global pricing initiatives on their very complicated at things got enough to create those. But I do get the information. That's that's true. And I have been So, I prefer to use tools that are very simple. I think other functions within the organization you use more specialized software programs and models, but I mostly monitor Excel. 

What things do you like about your job? Were there any pleasant surprises?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
Yeah, I mentioned a little bit about the international travel on getting to see things, and that's obviously an exciting part of it. One of the things that my job is the team that I work with, you know, maybe coming out is the business school didn't understand how important your happiness at work is surrounding the people that you interact with on a daily basis. Finding an organization that shares the same type of culture and values that you have and including a team around you with people that you genuinely enjoy to spend time with, have integrity and they're easy to our work with and you have that same type of culture alignment makes coming to work extremely easy and enjoyable eyes a little bit of how important expend team on a career. And as I've hired people to improve my team, I certainly am pretty careful. You go after intense 14 to make sure that it's affecting the culture kind of positively. I think that the diversity of cultures also something that's important keeping people from different functional backgrounds, educational backgrounds, cultural backgrounds really allows you to learn and have a good trade of information, and as I improve my team, I encourage that type of hiring practice. And so I think I was so pleasantly surprised when I came to BD to see that there was a great culture to be able to take advantage of it, enjoy it and that you do ask that it worked. Um, I also really enjoy problem-solving in any organization. There's plenty of problems, and I really next stopping because it kind of builds reputations. Problem summer with them PD and I think some people shy away from the tough choices into columns. But I've noticed that, like, really tackle nuns and roots in the hands that Ford that I've seen a lot of recognition, which is let to career development and new opportunities. Where is the still my other cars on my child, away from those that might not have the same opportunity to host a reputation. So I've been pleasantly surprised with how much recognition you get for levitating, lots of problems to work through challenges to Salam, something that I enjoy about my A job for two

What are the job titles of people you routinely work with inside and outside of your organization? What approaches do you find to be effective in working with them?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
Yeah so, within the medical device industry, there's four functional Teams, but it all worked together to create medical devices into get into the market. And so marketing is fortunately that that's the group that I'm associate with but also have quality engineers, which are typically shooting people that have engineering background but focused on quality aspect. You have a regular third body that helps us sort of routine standards that the FDA sits for us. We are regulated by a government entity, and some of those regulatory affairs folks are heavily involved with all those. And then we have our team of engineers, which could be a mechanical engineers, chemical engineers, people who the understand of the inner workings of spices together so on a daily basis and interacting with people from all of those different functions because I do, manage that product Line s of interact with our engagement for a few pieces of almost in functions. Regular degree. Aren't the all of you marketing. You know, one of the great things about working in marketing? In a lot of ways, you're kind of the hub of the wheel. You have to reach out to touch all these different parts of your station everywhere. It was interesting, unprofessional, right basis to insure sufficient supply for our around the world. I work with the nurse. Is this in doctors that specialize in our affairs side? I get to work with our sales force. I really touch almost all aspects of our organization and then suddenly track for Nate the float of friction between the different groups. And so that's it exciting to kind of get it points within the organization, but also its challenges because the way that you're approaching an engineer, a salesperson is very different. And so being able to kind of switch gears and understand the aspects there are important, too. I'm someone who's in engineering. It is important to be able to speak their language. Folks on his mother's when you go out to the Salesforce and work with the people were actually I'm promoting. Feel that so you do have the opportunity where your hats and people even approaches. And I think using one approach for everyone is definitely a good actress. And so I think, as I have come of your decision in a little bit more experience, I've learned to kind of morphine, take with people and really take the opportunity. I understand what you focus on the road. This is a conversation and hoping to understand it needs it.

What major challenges do you face in your job and how do you handle them? Can you discuss a few accomplishments?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
Yeah, I would say one of the major challenges that I faced in my organization of last year is recruiting and attracting good talent. To your position with Tom would have lost a team loss has been very struggle. It's been a real challenge for us to feel track top talent. To come in and work with listen and not only attracted people qualified and confident natural or you culture in the diversity here, but also people that they're aged passionate, that they're willing to do the work that they were fired on. Sometimes you. Once people graduating, I'm schooling. What I've come to the workforce. They might feel a little bit entitled to be promoted Quick believed him through it. And so, being able to find the people that are willing to roll their sleeves and get their hands dirty and firm columns or through him has been charged for me as a team, I'm a little bit longer than I wanted to find some of those people from time to time, so I think that's a challenge that I'm facing. Another one that I think about pretty frequently from a marketing perspective is, how to be able to come up with campaigns that actually drive revenue in the marketplace that are measurable and that can actually have impacted on the hotline. Sometimes marking is viewed as, you know, just in here with you were actually held responsible for the weather news. That's this Truman from It's so finding tools on different shoes and opportunities to be able to do that on a regular basis, they're created that are fresh and new and appeal to our customers as a real challenge. Team asked out as well on a couple of compliments. Accomplishments that you've had over the last year have been kind of surrounded around that we medical device community has not been overly opens a digital marketing methods. And so last year we've appeared on our product lines. A few different digital marks surrounding Twitter and fever click campaigns as well as geo-fencing at certain locations where we have conferences or conventions in all kind of having two of you jerry away any page which was very difficult to do with the regular for environment that we have. But we're just successfully instituted. You see an increase in revenue nerve and measure the results and then off at a different of initiatives that were used within our lives. Which leads us to. Heller became desperate dollars. You know this next year to make sure that the most impact for the best results you want? Yes. So we called him probably our next goal within that within that initiative is how we shorten that meat. Every hospital is different, and every medical device that you're something is different, so you can have three times. That can be some slack year. I'm with me looking for capital equipment, I disposable Isis. So it's much shorter on DSO when we're converting leads on the digital market. That's a little bit different version that might happen for an e-commerce site for us, the conversion of evil that we actually get a meeting with the hospital follow up with the information you have, And then that substance begins. So it's a little different, actually closing the deal with an online just that we're actually getting in the door with the person's name and understanding what product on solutions that looking for. So we have a ways to go before we reached the ultimate goal. But we started to take the first maps in this spirit, and in that tea processes

What was the hiring process like for your job? What were the roles of people who interviewed you? What questions were asked and how did you answer them?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
Yeah, you know, hiring process is typically we have specialized recruiters at BD that once we open up an initiative for, there's a candidate, you come in, they scour the Internet, looking at Dan, they're looking at the deed. And then we also have our portal that people can submit resumes into the initial street happens by the recruiter. And that recruiter does based on different points that ties the hiring and your kid we're trying to fill. We do, I prefer and you can find a few recommendations from the current. Where's the beauty of people that I know they're looking for jobs with next case laughs. Listen, we're looking for it, so I always prefer a recommendation over just a resume that's come in from next term source. And so, for someone who's looking to say in a year at Skinny, always trying to find a touch one in the organization kind of structured a longer resonating and make an introduction every minute here is ours. Recommitted firm in off message way also usually provide a recruiting bonus or referral from the Soviet point here with an organization whose incentivize people like to fill that position that meet the cultural on the job qualifications and so happy. Next idea to, always trust your position. When I was hired here, I did 13 years before I was selected. Its folks might be just a process has changed, definitely. But it's through 13 of you before I decision. I'm on the team, But you know, a lot of the interview questions are based on experiential, you know, results versus being downgraded and organization, future policies, examples of leadership in the organization you have about your career that you have positive results. Five. Like destruction Interview questions around that. I think a lot of people want to hear your story and understand why you're interested in the position. When I changed, Some 80 explosives company had nothing to do with medical cases. And so I had a lot of questions on how I thought I was gonna be able to at the medical space and have experienced in their story last up experiences that I had higher experience before coming to be BD qualifies you for. And actually, here it is. I think, having that story well thought out and some of those themes put together before and really help you in the interview process. If you don't have a story, it's very easy for some of these companies to just say you don't have experience in this industry so we're not interested. So I encouraged that it's up to you make a story that could draw some parallels and why you're the best candidate. 

What qualities does your team look for while hiring? How does your team interview candidates?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
Yeah, I think first and foremost, we're looking for people who have some marketing experience for our medical device experience. That's not a prerequisite to be hired within communities with the team, but it certainly puts your top of the list. I look for candidates that have MBA's because that's kind of skill set that. I'm looking for it and it's not. It's definitely something that helps that person be elevated and separated from its once actually get the candidate in the door. You kind of see the resume and understand that they mean the experience of education with the knowledge you're looking for. I'm looking for somebody who's a communicator, that's a struggle percenter, that's good in front of people, that shows some high IQ as well as EQ. Listen, your ability to understand different cultures and work with people within the organization. I want somebody who's, relaxed and it doesn't get overly stressed out and can work well with others and a team player. And I think questions that I liked to Slash doesn't have a view with them so that they understand that this is somebody that actually won't spend time of their work. There is always going to be someone who creates problems and create issues. I want someone who doesn't create problems and is an easy person to work with. We typically will have anywhere from 4 to 6 different interviews with the candidate. We like people from the different functions with their group, have a chance to talk since we're not just talking marketing. People were talking politics and earned a regulatory. Supported it because we weren't protecting them all times. You really want buying from all the organs they feel this is the right candidate. Still this rolls way trying to have a good practice off different people to have a talk with and then we usually like to get in front of our general manager. Thio, it is awesome. End this well so way kind of parade him around quite a bit.

What are the various starting positions and salaries in your domain? What are the typical career paths after these starting positions?

Based on experience at: Senior Global Marketing Manager, BD
Summarized By: Jeff Musk on Fri Dec 06 2019
So the typical starting position for us would probably an associate product manager or product manager one that came in your organization is enter one because I've had some marketing experience with an MBA. We just recently hired someone who has marketing experience, doesn't have an MBA and hasn't worked the medical device there a little bit more Junior associate manager position. After an associate, we go probably product manager one and product manager two. And then you have our Key manager, Senior Marketing Manager to Associate Director, Director. You know, I think that the career path within VD from marketing is pretty well mapped out. There are some strategic marketing positions, and there's definitely a region versus Global. Once you've got, you know, 3 to 5 years in here, that's when opportunity really over. Not from overseas or two to sitting here with you, less converts. That's possible in this product lines in each product that long past one is very different than one another. It's so there's a lot of opportunity to grow to, progress your career with the BD There 60,000 Employees here and our organizations in every country in the world, so there's a lot of opportunities to decide

What were the responsibilities and decisions that you handled at work? Discuss weekly hours you spent in the office, for work travel, and working from home.

Based on experience at: Senior Product Manager, CR Bard
Summarized By: Jeff Musk on Fri Dec 06 2019
You know, the responsibilities and decisions didn't change a lot from product manager to senior marketing manager. I did take on additional products. I had some people in the instrument responsibilities that changed. As I progressed, I would say my weekly hours spent in the office travel working from home increased slightly as I progressed throughout the organization. I think that's, someone natural. As you know, a lot of expectations grow a little bit, but it was more adding additional products as well as managing junior product managers that really changed as a Senior manager. 

What was the hiring process like for your job? What were the roles of people who interviewed you? What questions were asked and how did you answer them?

Based on experience at: Senior Product Manager, CR Bard
Summarized By: Jeff Musk on Fri Dec 06 2019
CR Bard is actually acquired by BD. So I really didn't change companies. There was just a major merger that happened. So the hiring process, I would say, is very similar. And the roles that people that interviewed me were virtually risking we haven't changed all that much is we've transitioned throughout that merger. Remember driving the process a little bit more? Um, fine. BD Probably did a better job than CR Bard with recruiting and working through that. But largely it's ringing and it still is a fairly rigorous process, but extraditing a little bit. And people are 13 times take your positions in one. Still, we re elected to ensure that we're selecting a correct candidate front. 

How did the program prepare you for your career? Think about faculty, resources, alumni, exposure & networking. What were the best parts?

Based on experience at: Masters of Business Administration, Marketing, University of Utah - David Eccles School of Business
Summarized By: Jeff Musk on Fri Dec 06 2019
Yes. So for me, I didn't have a traditional, you know, business background from a bachelor's degree. And so all the losses, Finance, accounting, marketing HR strategy. They were all new to me. It's I was very engaged and excited and they were super helpful. I would honestly say the biggest impact, my extra group activities, the networking exposure. I should be involved with every program. It was you that impact. I work with TV, see new assistantships. I got involved in all the different clubs I could. And I think a lot of the so work with the University Venture Fund and did some stuff with Sohn Center and more exposed kids for those extracurricular activities. That's where you really from strong commissions and strengthen your network and find opportunities for jobs. You're in MBA, you know, getting involved with faculty and every resource atr that the university as it was hugely impactful

What other majors and universities did you consider? What prompted you to pick this program over others?

Based on experience at: Masters of Business Administration, Marketing, University of Utah - David Eccles School of Business
Summarized By: Jeff Musk on Fri Dec 06 2019
So I applied to BYU, applied to the University of Oregon, University of Arizona. Utah was a familiar place for me. I like to ski a lot. And so mountains of Salt Lake were in a feeling thing. I really like the University of Utah. didn't have set a class list, that gives me the ability to create my own major. It's time to explore some things. I didn't know what I'm allowed to do. So for the MBA, it's real estate finance classes and I took some marketing classes, I took some finance classes. And I could kind of create my own track vs on somewhere like BYU. you just side are finance engaged guy. And they need to give you one or two about this year. At Utah, there's a lot more flexibility, and I like living in Salt Lake itself. I didn't consider anything besides an MBA, I guess that considered law school at one point. But those were kind of slipped factors, and I really love the entrepreneurial nature. War started companies in the university of that. You asked about the purity, and it creates a lot to me