I actually started my career in radio. My goal was to be on-air and be a DJ. During a college internship. I started working in the promotions department, and realized my love for marketing and helping create the promotions that we'd be talking about on-air. I spent a couple of years as a program director and sales director for the radio station. It's a small independent nonprofit station. Then I spent a couple of years being a mom, but doing freelance marketing along the side and that lead to me being asked to interview for a marketing specialist position at the agency that I work for now.

My responsibility depends on the client that I work for or I'm working with for that particular day. A large percentage of the clients that I work for, I'm also responsible for all sales aspects. So growing the order is taking all the paperwork for all of that on. And then the rest of the clients that I worked for there is a salesperson associated with them. I spent a lot of my time each month working on analytics reporting and strategy for the client based on the analytics reports that we've done based on the previous month as well as meetings with the clients. Some of my clients I only speak to once a month for about half-hour to an hour and then email in between. Some clients, I'm on the phone with 2 to 3 hours a week. It depends on the scope of the program that they're in. I'm in the office for about 30 hours a week, and then I work from home another 10 to 15 hours a week. So I could be available for my kids. So I'm a working mother, but I am in the office for about 30 hours a week. And even if I'm not in the office today, I'm home with sick kids, my phone's been forwarded, and any issues that came up with the office, they're able to get ahold of me. Just as if I was in my office at the downtown.

The tools that I use on a regular basis are the Facebook business manager on a daily basis. Obviously, I'm in Google analytics almost on a daily basis. Google AdWords, Google my business. Anything Google. I am Google certified, so I'm in Google several times a day checking on analytics for my clients. Additionally, we use several email platforms again depending on the client and their preferences. So constant contacts. Emma, MailChimp. We do also use marketing automation through SharpSpring, for email as well as for, analytics tools and tracking. For Facebook. Some of our clients we manage directly on their page. For others, we use software such as Agorapulse, for social listening as well as posting. So again, it depends on the client. And if they have their own software that they'd like us to use, we have a client that we're getting ready to start doing social listening for. They prefer falcon. So that's another software that I'm starting to learn myself.