So I got my start in, you know, market Communications. When I was still in college, I went to Florida State University in Tallahassee, which is a far cry from Manhattan, um, working for the student newspaper. And that's really where I got my writing chops up. And after I graduated, I went and became a reporter, covering politics and government and the courts on After a couple of years, like a lot of reporters, you have to decide if you want to continue on a path where you have a lot of exciting experiences, but not very much money that comes with it. And so it or you move around the country or you go into what we call the dark side, which is public relations. And so I did the ladder and went to work for a firm where I was working with retail and restaurants and other nonprofits. About a year into that experience, I went to work for all right, I'm sorry I got an account that was a law school, and that was my first sort of foray into working with higher education, and I learned a lot about what that means. And as you know now I work for education about a year into that experience, working with that client, they said, we've created in the House of Position and we don't feel like interview anybody. So if you would like this job, you can have it, which is very unusual. And at 28 I was the marketing director at a law school, and I came into that experience with the expectation that I was going to working. So new brand standards and key messages and other identity things that the content I had for a very long time. And so I did that job about 6.5 years, and around 2007, 2000 and eight, the law school market took a very dark turn where people stopped going and we were a large law school. So where is my department used to be very creative and collaborative and fun. It became the Office of Crisis of, you know, defending against lawsuits and layoffs and all kinds of things that were not fun. And so one day my boss called me in and said that she was leaving. But she said, Please don't come with me. Go to your own thing. This is your time to fly and she left, and about three months later call me back and said, Psych, Please come work for me again. I would like to have you on my new team. So I followed her to a new position at another school in the northeast corner area. Learned a lot more about higher education from a different perspective. And about a year or two in that one decided that I really wanted to leave Florida, where had been my entire life and try something new. And I interviewed all over the country and wound up at a job just outside of New York City, where I learned again about higher education and how that works and all of the intricacies that that come with it and then went to work for an agency in Manhattan that specialized. We're working with higher education clients Fordham, Sarah Lawrence, Seton Hall and a few others, and eventually I got a call from a mentor of mine that said, Hey, there's a job that's open to Colombia. It will realize that your career path we think you should apply and see what happens. And I thought to myself. I have applied for so many jobs where I came in second place. Fine, I'll do it. And lo and behold, four months later, I was offered what I consider to be my dream job, and that's how I got basically in a very roundabout kind of way meant to my current job.

okay, so I'll always goes in. And Random order Weekly hours or not really a thing, especially during Cove in, um, marketing in general is not a 9 to 5 job mean things will happen after hours will happen over the weekend will happen in the mornings, and at the risk of turning yourself into a martyr, you do have to have to work life balance. But it is not a structured as a typical job again, just based upon the realities of things happen. And we're very digital world now. I mean marketing, especially where you could use various channels to reach your target audiences. And it's it's not going to be at the most convenient time for your personal life. That being said, I would say, typically, I'm a 96 kind of guy would be my busy season beyond that. There again, there will be some some circumstances where you have to kind of step up when it's not necessarily convenient for you. I do not try to make that an expectation of my team because I am the director of the department and its its not necessarily their their cross to bear when it comes to you know, emergencies that happened outside of typical working times. But, um, so there is no e guess again, 96 typically, but there will be some times when things just happen. Uh, responsibilities. I am very tied closely into enrollment for the college, Which again, for any college running business, you know, having customers come to the front door. It's critical to your vitality. So I'm charged with developing strategies and tactics to reach perspective, students who align with who we are and what we do. When do we serve and our career outcomes? On a typical day that could be developing digital campaigns through Google or Facebook or Instagram, it could be more traditionally developing brochures or pamphlets that we would pass out during an open house. It could be managing photo shoots or video shoots. It's very creative and collaborative. It really does speak Thio how I like to work, which is to never be bored, but also to work with other people. My top, your priorities. Let's see here It would be effective in no particular order, you know, bringing in Web traffic qualified web traffic into our website of students who really do again aligned with who were trying to reach it would be also developing enquiries, which is people who have reached our website and said I want more information and you know, finally reaching people who who apply where programs and are the right fit for our programs and who will be admitted and it ultimately come to our class is when they start in the spring or fall.

we have taken major challenges. Nobody has an unlimited budget. I mean, you are given, you know, at the start of a fiscal year, the amount of money that you have to do, we need to dio and Europe. You're competing with people in some cases who have more money than you have, who have a larger staff than you have, who have a better reputation than you have. And you have to be very nimble. And you have to really apply what you have by way of intelligence, whether that be through historical data or Web analytics, or being able to just literally speak to people who have subject matter expertise on your expanded team to figure out. How can we do what we need to do based on the resources that we've been allotted during this time? I'm somebody that has never been shy about seeking out help for assistance or clarification. Um, but it's an ongoing conversation. How are we going to able to do? We need to dio I was seeing a certain examples here, so when I started at where I'm at currently, our budget was painfully not were needed to be, and in order to justify expanding our resource is had to do a lot of research and looking at white papers. And we're referring Thio best practices to go back and say, Listen, if you need to do to accomplish what needs to accomplish here is where we should be But here's where we'll like to be. So there's sort of the must have been the nice to have. And, you know, the college was willing to take a harder and sharper look at the expectation that we that we needed, um and so that was you know, it was daunting, but ultimately I think they saw the wisdom and investing in marketing because ultimately marketing will bring you the kind of customers that you need Thio thrive.