So, um, I graduated high school in 2007 with my associates degree. From there, I received a number of different scholarships and I chose to go to the University of Utah. I studied information systems at the David Eccles School of Business while at the U and had a wonderful experience during my time at the U. I met a lot of wonderful faculty and met a lot of, uh, mentors for my career that have really served me well. I made a lot of friends that today I am still friends with and have utilized them in my career. And, um, after college, I graduated in 2010 a year ahead of my class, and I went to work for Goldman Sachs. I was illicit derivatives operations analyst where I was responsible for clearing trades on the European and Asian stock market. And I did that for three years. And, um, it was a wonderful experience. It taught me a lot. I really grew my career skills. Ah, lot while I was there and built a network of people to this day that I still utilize. And, um, I wanted to pivot in my career. I wasn't really doing, You know something that I was passionate about, And so I ended up taking a job working for a bakery brokerage firm. It's a small, family owned business, but I've really been able thio learn and grow my business acumen while being here. And, um, I've worked here for seven years, and I'm now currently the VP of sales for our company.

so because it is a small company, I wear a lot of different hats on top of being in a sales role. I do client on boarding and client customer relations management. So a CSM role? Um, I do anything from accounts receivable to quality control market evaluations. So I wear a lot of hats and yeah, that's why you know, I've been able to learn a lot of different areas of business and grow my skill set in that way as's faras my time, Um, typically a Knave Ridge Work week looks like 45 hours a week, but that will change, dependent upon you know what's happening. So every year we have a couple of food shows that we go to. So if I'm going with a vendor, I have to do a booth that changes, you know, kind of what my work week looks like. Assed faras travel goes. When I'm visiting customers, I would say about 15 to 20% of the time, someone in my position would be traveling to see clients to visit our vendors, being out in the market to see you know what other people are doing, what our competition, you know, I was doing and yeah, so that's a typical work week for me.So my industry is honestly an older industry. So a lot of people, you know, it took a little bit, um, to transition to the virtual meetings, but it feels now that it has become normal. Um, with you know, Microsoft teams and zoom on DSA um, of the other platforms that are offered, we've been able to have a number of sales meetings with, you know, different customers around the country. And, yeah, we're really grateful that way that they're allowing us to do that because, you know, Cove, it is really impacted our ability thio be in front of them and have that opportunity to show them our product lines. And so, you know, having that opportunity and them allowing us to send them samples on and still working on projects has been, really, you know, blessing for our company.

challenges that I face as a broker. It's really difficult because you have to manage a vendor expectations and also the customer side of the thing. So that creates a difficult position for a broker, you know, um, for example, recently I had a vendor come to us. They're located in California. Their cost of labor is going up, the minimum wage has been raised. And, you know, bakery products, if you're not automated, can be very labor intensive. So they were having challenges being competitive and with co vid freight rates have gone sky high. You know, they're taking advantage. They see an opportunity. And so they said, we have to implement a 10% price increase, and typically 10% would be outrageous. It's astronomical for a customer. They just they don't have the ability to raise their retail prices. So we have to go to the vendor and tell them we're concerned about losing the business. You know? What can we do here? Do we, as a brokerage need to take a haircut? Um, is there on alternative product that we can source, you know, the raw materials that we could change? Maybe the mix that goes into the product, so that is a challenge that I face in my business. Pricing is very sensitive, especially now with Cove, it and a lot of people around the country losing their jobs. People are cost conscientious of what they're what The groceries they're buying are, you know, are priced at, um, other issues that I have, you know, meeting sales, quotas, logistics. When you have a delay, quality issues, you know, products having quality issues could be a major issue if you have a market recall, so some of those issues or things that we deal with on a daily basis.