
This is software (AWS) generated transcription and it is not perfect.
great. Thank you for the chance to tell my story. Um, I think it's a combination of determination and hard work that, uh, let me thio the path I'm on and where I am today, you know, all combined with the natural curiosity toe solve problems that create value. And I have the unique fortune of having experience from a number of different perspectives within telecommunications industry. And those perspectives really shine a light on some core problems that the industry had in how network connectivity is bought and sold. And, you know, after 20 years in the industry of watching the manual processes and challenges associated with that, I decided to solve the problem and start connected to fiber.
our platform. Saul's a number of different things in the go to market process for the connectivity industry, how to effectively along your sales and marketing resource is to the right opportunities at the right time. How to maximize your participation when an opportunity, um, is available in the market with your capabilities, whatever those capabilities are, how toe optimally price. So you win at a higher wind rate or greater margin to drive top line and bottom line growth. And then how to effectively buying connectivity when you're on the other side of the transaction to understand your optionality and what's the best decision based on the data that's presented and you know how people were solving that traditionally has been with manual processes, Excel, spreadsheets, static data downloads and purchases from third parties swivel chairing and bringing that back in in disparate data that may contain some demand information around prospects in the market. Some location data, some competitive intelligence but ultimately is from multiple different sources and multiple different formats, and usually went to an Excel spreadsheet to actually do the What should I do is the next step thought process
So I started the company in, uh, in October 2015 at this point. And really? Yeah, I had a pretty good sense for what I wanted to accomplish and why, um, I sat down and built out the goals that I was trying to accomplish to get Thio, you know, a functioning product ready platform that the customers could buy into. What were the specific challenges I was looking to solve? First not trying to do everything all at once, but to get a single use case to the market that customers were willing to pay me money for. And, you know, as I dove in, I recognize that everything is harder than it seems. Everything takes longer than it looks like in an Excel spreadsheet and on paper. And you just have to learn to adapt and, uh, navigate through whatever the market, uh, you know, throws that you have customers give you feedback. Developers don't do something you are looking for. You need Thio, take it in, adapt and overcome whatever obstacle and have the perseverance that you are literally building an airplane and flying it at the same time. It's not gonna all be perfect. You gotta figure out how to get through it