
This is software (AWS) generated transcription and it is not perfect.
I am here today, thanks to a lot of hard work, personal hard work, my curiosity. Maybe my main character was being cursed, like working in digital marketing, but went back then when I started, like, 10 or 12 years ago. Ah, there were no such things as trainings or all this online courses or even, ah, degree from university off for digital marketing. So I had to learn everything by myself. I like to read blown articles, follow online conferences and being burgers to see what's going on. Because I was, I got lucky to work in a local, uh, digital advertising agency. But the good thing that I waas Onley screws to see what's going on behind the scenes behind behind Ah, our friends here, our country to see, for example, what are the companies that happening all over the words in case or even the trends for the use of social media or social networks in the Maybe those trans can be used in our local uh, you in our local contact concept in our local area. So this is the first thing. Then I started working. I was kind of I was careerist, but I was kind of a lazy, lazy meaning like I wasn't trying to get your clients because word of mouth and when I started, like only one or two persons were the digital marketing experts torturing her. So I was kind of like he didn't need that a four to put myself out, to brand myself or to look for new Carla clients. And the good thing also, for example, when I started doing the digital marketing training for other people, I didn't thought, um, of myself as a digital Mycogen trainer. So there were people. They came to me and said, We know you very where, Like you you did a good job with us. So please train us and show us how you social media efficiency. And I tried it the first time. It was great. It paid well, the the part of sharing your knowledge and the thing that you know, was very so here I am like it was like back in 2014 and here in six years later, even for kitchen and university. So in university in local university that heated like local teachers. So I wasn't a teacher. I was even. I skipped two years of university because I preferred, like partying and having fun with my friends, then going to the exams. So I was in the modern students in the first years. But back then, later, when everyone thought I was getting old and not getting my diploma, that's when it hit me in the start of toe. Became first off my class, by the way and sexy it's year and I said OK, so it would be great to see and to be with the students and give them the information that you go by yourself. It's also I started teaching since two fathers 30. So this is the beginning of the past that what isn't It was still working still occurs but not making efforts, whether toe branding myself or toe written myself out and saying This is what I know. This is what I do in what happened that two years ago my father passed away. So it's kind of kind of stability in my life. Waas gone. Ah, and then it hit me. I stayed almost 80 year, eight months without working because I wasn't able to do since with the passing of my father s got it was kind of hard with the Depression, all the briefing and stuff. And when I started, took wanted to get back to work. I found out that everybody became a digital marketing expertise. Buying became a trainer. So the thing the luxury that I had earlier before, like No, not ah, having my own clients, like people coming for me like not looking for clients etcetera, etcetera, was kind of guns. So then it started, like to think even and the most realistic way like you have to get Klein. You have to get paid. You have to think of the next step. You have to plan yourself. So it became more Sears like before or that incident. It was kind of serious, but not taking it with all the effort. But after that, like just two years ago, it was 100% like you have to get paid. You have to get to your bones. You have to work with an accountant. You have to go to me people. You have, You have It was a long list and still working on it.
it's for me. I am. I'm trying to precise that because I work Azan independent. So I don't have employees because employees Ah, responsibility. When you were becoming a manager, your responsibility for the operates check and I was thankful especially for example Imagine the current situation Ah, like you have to pay for Ah either you have to fire them are you have to pay them for their monthly salary even if you don't have the money. So it was kind of hard. Thank God I wasn't in that situation. So the hard thing there is possibility Or maybe the lessons I will switch the question toe lesson that I have learned at the beginning I was trying to do everything by myself. I like to become too when you are an independent o r solo and talk earner. So you are the mind You are the brain in your accountant You are the same person you are the hr you are even the cleaning lady for the officer. You do the closer you do everything and that sometimes Ah, at some point it hit me like you can do everything by yourself. For example, it waas essential that I work with an accountant. I don't. Okay, I have basic knowledge. Um, I used to love math when I was in high school. Okay, I can manage a calculator on Excel Shit, but I can't go to administer is a do the accountant drugs. So it was one thing to set us to say to agonal acknowledge I can't do anything there some jobs, then my expertise. It's not my work. So you have to pay other people to do it because it's maybe the task that will require my account that he will do it in 15 minutes. Says it's not my job, and I don't know how to do it exactly. Either I will make mistake or I were spent at least one or two hours. Ah, and do it with their partner their way, are not sure. We are not sure about the results. So why was the time that I can use for doing my job the task that I know and let other people do their job? So this is where the worth of the most one of the most hopeful thing that I like you have to acknowledge and your ego has to acknowledge like you can do everything by yourself. The other thing also says, I started like I don't permit earlier that I had toe still to work for other clients, to brand myself to put myself out, not waiting for people to come towards me and asked me for jobs. So I learned that I can't be like alone. Look alone. Meaning Ah, I had Toby Long or peace. No other people belong to a network political network. And I was like Korea or anything with women's natural or partners or group of people in the small group of people are different. For example, you have the manager at management expert, the HR expert, the designer expert, and we work together. Even we call upward together our peace to a command each other, for example, for the designer expert. When somebody comes to them and said, Hey, I need a digital started you He's a commanding me Lahey size like go check with Muhaya. Same thing for me. If I have a client who needs designer, I will get a savior. For example Go look for J is your guy. So you having this kind of next to work? Also you know, for their experienced with those sometimes the kinds of stork and the thing that you're here for people, some things may seems obvious to you or easy. But when you hear somebody talk about their experience, like you understand that clear in deeper the other thing it's would like to have other people not being alone or at the beginning of schooling license. But when there many peoples and your own who Anderson in that it ask in this big couch, you won't survive for that long. So stopping alone wolf, uh, good thing I like about my job, says.
2014 eso I worked on the beach. I work in airports. I work I had Sometimes I had to park my car on the side of the freeway to send an email. Eso whatever place I have toe have accused my phone and the Internet. Oh, my, my my laptop is always made, wouldn't it? I am. I try to make fun of me with my friend. I see. I say that to them. I'm like a turtle. You see, the turtle has always their house on the layer back for my case, I have my office always on the backpacker. I'm like a turtle with my office everywhere. So this is the good thing. Like sometimes it allows me, for example now in Jesu if the summer some people have to work all day long I can work and go to the beach Not like work from the bitch not being ah stuck at my office and looking a picture Other picture of on the beach on is that girl This is a good thing. The bad thing and this I would jump directly to the next question. Like really, sometimes don't have, like, weekly hours for example, I had to This begins in this big mission. I was working on it, so it was taken me seven days a week. So I was working Monday to the Friday No weekends off. So and sometimes I allow myself to say Hey, today is ah is a day off. Okay? I have managed things. I only have a small report that I can finish on in one hour or I can ah let it for tomorrow. So today I'm allowing myself to have ah, they else. So this is the bad and the good and the bad. Because when you work and look up any of us, you're have enough. It's our and have also believed to work with you. Enjoy the star. You have this exchange even if it isn't bad in the good or the bad way. Sometimes you you don't go along with your colleague. But even the tension can be sometimes fine, But well, for my case, I work on my own. So my let's say my only contact is my client. So whenever I have meetings, or sometimes if I work when I tend to work and go working places according spaces because there you can meet new people have even at least some people ask you a question or us color question. There are many entrepreneurs, that's for now. For example, a monitoring them. Or at least I became why I love them, their clients because I no them is during the in those coworking spaces. So this human extension is really important. Uh, and of course, maybe for my work. Sometimes when you there many clients like you have to such by everybody, but not yourself so quickly. Our sometimes there I tried when I try to be organized and snapped like I'm drowning under work. So on Sunday, I tried to apply in one week in advance. This is what I have to do, even for my personal airings. For example, if I my prayer in my car, if I have, if I have a doctor appointments, that's like that, though this is the person a list that are even going toe an administration or going to the bank to sign some documents, those kind of stuff that so when you are not entrepreneur, you have to do them by yourself. You can let other people do them, so I plan those kinds off dusk and ah, conscience, but also like, say, let's say, the task by priority, though this is the extra extra urgent. This is what can be done, for example, by the middle of the week, and this is has to be done by the end of the week and those are not important. It always put in my mind that something may may pop up, so you have to. This is why I put the this importance less because for sure, from experience something will pop up. And so you have to delay the task that I said earlier that were not there are not that urgent. Ah, for the first week, actually, when I started work as a consultant, so I quitted my full time job back there it was.