Okay. Um, interesting question. Which probably has to be impact. You know, I'm 60 years old. How did I get here today? So there's a lot of a lot of different paths you can take along the way. Um, you know, I worked in Microsoft. I worked for small companies, but I suppose that the round about the age of 30 35 I found out that I wanted I wanted to try things myself. So I started a couple of companies. Um, I suppose I e started in education in Microsoft, and I was in charge of theme Arkoff Certified Professional program, which is the education program for For for encouraging people thio learn about Microsoft products that was already on in Microsoft, Um, in the development of Microsoft. But I got a, I suppose, a book for education. I started a company called Digital Marketing Institute in 2000 and eight. Um, I exited that in 2017. I started this code institute in 2000 and 15, so there was an overlap. I've already started another company this year, even though code institute is still going. So I have a number of different ones, and you know what? What inspired me to start my training institute? Actually a whole range of training institute. I think education lives leaves a positive footprint. I like the idea of education. I like the idea of changing people's lives. I like the idea of changing what they do, how they interact with society. So I like I like giving people something that they want to progress with in their in their lives. I'm not sure whether that's specifically answers your question, but it's, you know, security is rude to get you to get where you are. Certainly when I was in college, I didn't think I'd end up here. I studied physics and maths in college, so I have a degree in applied physics and applied mathematics. So So it's a long way from their thio what I do now, which is I found cos I'm an entrepreneur

Okay, that's an interesting one. Because, you know, education comes in all shapes and forms and length of time and so on. So Code Institute is a very specific career changing. Of course. Um, we have a number of different courses, but the main one is we. We take people who are not coders on. They become a coder. We teach them how to become a coder software developer on. Then we get them a job. So it's very career changing. So the typical person might be in a working in restaurant or as tech support, they probably in most cases, they got a degree. They've got a primary university degree. They're on their 1st, 2nd or third job, but they just don't like it on. They look over at coding and software development and say, I want a piece of that action, and so we take them on a journey. So, uh, that takes a year that takes a year part time, but we allow them to do well. We encourage part time, and it's a 100% online, 100% outline. And whereas with Digital Marketing Institute, it was a 30 hour course. Primarily we had some longer courses, but primarily a 30 hour course to teach people who are already marketers how to become digital marketers on Now this, the new company is his corporate in the corporate governance space. So we have a company called the Corporate Governance Institute. Andi, and what we do is we teach people about being a better director on the board so you could see that there's there's actually a different flavors off. Uh, the types, of course, is the length of time it takes to to to learn and even the audience. You know, The audience for the Corporate Governance Institute is 45 plus years old. People who are onSo as you can see, there's a whole bunch of different types of people coming on courses, so it's not a one size fits all on. What we try and do is help people, uh, in all the different courses, decide what they want to do. And we only do very small number of courses. We, you know, we do, you x design, we do coding. We dio digital marketing and so on.

okay. And so one is a technical question. And the other sect, the other part of it is more of a content question, you know, how do we what process do we follow in creating and updating? We we use a whole bunch of tools, whether they are adobe tools, simple, straight up recording. We have things called learning management systems with the current one that we're using is, uh, we use learn upon, which is an Irish company and another company we use north past. We use one called medics from M I T. So we use different ones, depending on what we're delivering and Howard delivering it on. How do we ensure that the relevance of the topics is an interesting one? Because it's easy to produce one one product and then sell it. But you do have to keep it up to date on things like digital marketing changes rapidly. Coding changes rapidly, so what we do is we have what's called an industry advisory council. So it's very much industry and sector focused so rather than you know, and I'll beat up the universities for a bit, which is universities higher professors who are tenured and stay there forever, so they build a course. But they don't get industry knowledge, if especially if the sector that they're working in is constantly changing. So digital marketing changes constantly coding changes constantly, so the tech products and tech sectors change constantly. So what we have is what we call it Industry Advisory Council. So we have people who work in the industry and feed into us on ensuring that our courses air up to date and relevant on, for instance, encoding what's coming down the line. So react is a product that is being used and that Z taken over from a different product. So we have toe unbundle or change the modules in our courses to fit what's coming down. So we use this advisory council off industry people.