We have many different full-time and part-time MBA programs, Exec MBA, Prime MBA. Recently, we’ve also launched some specialised masters programs. I am the director of the Masters of Science and Business Analytics program. It’s been around for five years now. In addition to that, we are just launching our Tech MBA program and a few other specialised masters programs. Very similar to the other student communities, the vast majority of our MSBA students end up going to some combination of consulting or Big Tech firms or some of the verticals like Banking and Finance, Media, Retail, CPG, Cat Tech and so on.

Broadly speaking, my research interest is in measuring and quantifying the economic impact of internet and mobile technologies in firm structure and markets and industries that have been transformed by them. More specifically, I’ve looked at digital marketing, sponsored surge advertising, mobile advertising, online markets, electronic commerce, crowdfunding, and recently I’m looking at various aspects of Variable Technologies and Artificial Intelligence. In terms of major research interests, I recently published a book called Tap: unlocking the mobile economy. The book is entirely about ten years of my work that I’ve spent looking at mobile and how consumers tap into smartphones and generate lots of data and how companies can tap into that data and monetize that to benefit both firms and consumers. My main research stream in the recent few years has been in the mobile space; I’ve looked at mobile marketing, mobile advertising, mobile networks, mobile commerce and so on. If I had to summarize the key insights, there are nine forces that are shaping this three trillion dollar mobile economy. Examples of these forces include context, location, time, crowdedness and trajectory. These are different kinds of forces that shape consumer behaviour and in turn shape the mobile economy. Each of these forces are unique because they also reveal a surprising number of behavioural contradictions that consumers play.

One of the things I try to do is do research that is very relevant and real world. In other words, the only kind of research that attracts me is something that I can apply in a company, with a given set of companies. I interact a lot with practitioners, sales executives, managers, policy makers, and so on. A lot of those conversations end up triggering some new ideas. I also end up going and presenting in a lot of practitioner conferences and industry conferences; and sometimes I get invited for keynotes. That leads to conversations with managers which leads to new research ideas. I rarely get ideas from reading academic papers. I almost always get ideas by talking with these execs and managers, which in turn leads to academic papers.