I depending on who you speak to, either quit or got fired by my previous boss. Ah, at my last corporate job 20 years ago. And that's what inspired me to do it on my own.

what used to be consulting services, and and then it rapidly shifted with e um e commerce financial crisis in 2002 doing events, and that's what it's remained for close to the last 20 years.

Oh, that's a long time ago. I mean, you know the challenges. They're always hiring people and, uh, and finding customers. And it changed rapidly when the 2000 e commerce crisis occurred. And then we wrapped in a matter of months, we just rapidly downsized and focused on events in seminars.