currently a senior marcato consultant with one of the top consultancies in the Marcato universe. Um, I got here through a lot of very hard work. Essentially, I started out using Marcato in 2012. I've been using other marketing automation software prior to that, and, um, I slogged it out. I started as an associate and I moved to a specialist and then Teoh, manager and then director, Um, and I was at a VP of marketing technology before I took My current role is a consultant, so I I absolutely climbed my way up the ladder, worked my way there. Um, I did have to switch roles. Ah, fair amount. The first organization I was with using this technology. I was there for five years total. And I spent three of those years using Marcato. But after that, I did have to move to several organizations in order Teoh a gain the experience I needed organizationally to move up to, like, a V C level role and then consulting and be also, um, to find myself in ah level set position where pay was comparable to experience. So it wasn't just stay at one organization. Expect them to move you up and think that you're gonna progress that way. Um, I would say the things that have shaped, uh, my career path have been half my own doing, um, and half things that have just happened to me externally. So I was offered a VP of marketing technology role by a Chicago start up. Well, I was another organization, and I chose to take that, um, and six months in to that position, they had a mass layoff and I was laid off. And so I reached out into the community, which is very ingrained within Marcato specifically, but marketing operation automation in general, They're very tight knit community, um, and was able to find consulting work there. And then while I was doing that reached out to some of the larger consultancy, some of the top consultancies applied with them and then got a position. But I probably wouldn't have actually gone into consulting had I not been laid off from my VP of marketing role, and I'm so glad that it turned out that way. But again, these are decisions I've made. And then decisions have been made for me. And that's just kind of how life is. I think

So I happen to work from an entirely remote organization. So I work from home all the time. There's no time that I'm not working from home unless I have a quiet on site which, obviously current scenarios. No, no client on sites happening, um, responsibilities for me, very honestly. Day to day, an hour to hour. I work with exclusively with five clients. Hurt me and, um, probably touch, I don't know, 1 to 2 dozen other accounts during the year for various projects where I might be pulled in because my specific expertise makes me the go to person for that particular thing. Responsibilities are around advising best practice, um, finding creative solutions to problems that the client has brought to us not knowing how toe handle it themselves. Um, remediation, where there's been an error and used to backtrack through the system and fix it and make it right. Um, and a variety and litany of other smaller tasks and and other things. Um, and then the other half of my job is around about leadership. So I present Webinars. I go to speak at large events like Adobe Summit. I put together white papers, case studies blob posts of my own creation. Um, and I try to continually be a voice that is helping those in the community that are just starting to learn the tool or trying to get better at it. Part of that is running a user group, Um, here in the Chicago region for Marcato, which I've been doing for three years now. So, um, now, as far as work travel, when I do travel, um, you know, I travel, and for the most part, I managed to keep a 40 hour workweek partially because I ensure that that happens. I make me work, make sure my work gets done in a timely manner. Um, I don't overload myself. I pass on things If I know I can't actually handle them toe. 110%. Um, there are times where stuff just gets, really? And I will have you know, a 50 60 70 hour work week. Those things happen. Um, but I pray not trying not to make it the regular because I think work life balance ultimately informs the quality of your work.

So, um, I use a lot of different tools, primarily marcato. Obviously. Um and I prefer that some of the other marketing automation tools for a variety of reasons, but mostly because they're one of the industry leaders. And I think they're one of the most accessible platforms out there for the market average in general. Um, and all so, one of the highest delivery herbal outcomes for that accessibility. Um, I'm also spending a lot of time in basic tools, so I spend a lot of time in excel Power point, those types of things, right? I'm in there all the time. I'm possibly pulling worksheets and having to synthesize those, um and then, ah, you know, some time spent in salesforce. I'm also an attribution expert. So I'll spend time and tools like visible Align Lee Lien data those types of things helping to synthesize their I'm also certified in adobe in design and several their design programs. So occasionally, I have to jump in there to do something about that. The smaller portion of my work