Well, yeah. So I guess a little bit of my background may help. I'm I am based in Silicon Valley. Um, I'm 63 I This is Boardwalk Tech is my fifth company that I've started. Um, three of the companies that I started were sold, one didn't make it. And the fifth one, which is boardwalk that I have now been running for 14 years, went public on the Toronto in U. S. Stock exchanges back in June of 2018 on DSO. That is kind of where I am today. Um, with regard to experiences that you can share with regard to start up, um, you know, they're they're all over the board. I mean, I think that one of the most important and interesting things in life is to follow your heart. And if you believe that you've got a a great idea that can change the world, then there's no reason why you shouldn't go and basically start a business, because that's at least for people that are kind of wired like me. That's why I'm here on Earth is to do that and to take an idea or a concept with a small number of people and take that idea or concept and turn it into a business where people are willing to pay you for it. Where people are willing to say You've helped me with regard to my business or my personal life on, then build that into something of value on bond, create jobs and help the economy worldwide. It's the most exciting thing that you could do in your life.

So Boardwalk has several patents that have been issued around technology that we call a digital ledger, and this is a digital ledger platform that helps companies solve everyday business problems in their environment. So to give you an example, the elevator pitch is that if you walk into any large enterprise around the world today, they've spent a lot of money on big software implementations like S A. P and Oracle and salesforce dot com. Yet the majority of the work is still done outside of those core systems of record, mainly in Microsoft Excel. And what the Boardwalk digital Ledger does is it allows people to take all of those excel and what we call user based technologies that have been developed outside of the I T department and move them into a database environment where you can not only control them, audit them, but improve the way in which people collaborate and share information, which then drives better decisions and allows companies thio perform. And that's that's what we do. So the problem that we solve is we help companies collaborate better and make decisions better and faster. Um, one of the you know, the next question that you have is how do your customers solve their pain point before use before Boardwalk and the Net is that, um, they were basically still doing things in a manual environment versus doing things in a automated digital environment, and that automated digital environment is what we provide now to kind of create what we would call the last mile of digital transformation in the enterprise.

I was coming out of my fourth company and I was working in an organization called the Interim CEO Network, where we would go in and help CEOs or be the interim CEO of the CEO had left or been fired. And through that, I was mainly doing that as a way to just continue to work and honed my skills, but also to meet people. Um, that may have great ideas about companies, and most of these things are, um, happen serendipitously. It's like, you know, you you may have an idea, and you may then talk with a friend at coffee and say, I have this idea and the friend says, Well, that would really work. But have you thought about this? And I know somebody that could do that. And then you start to talk to other people, and before you know it, you start to formulate kind of a solution. In the particular case of Boardwalk, um, I had why was introduced to three gentlemen, um, that Robbie Dar mission and sarong that had been working together at the kitchen table and in coffee shops in building out a prototype of what we call this digital Ledger. And as people started to get interested in this digital ledger, they basically were introduced to me through a mutual friend who said, These three guys have a great idea, but they need somebody that can help them with, you know, the the administrative side, the raising money and in the actual structure of building a company because their technologists on they really wanted to focus on the technology. And so I met with them and I said, Okay, show me what you got and they showed me. And I knew immediately that this was going to be a terrific partnership, if you will. And from there, Um, they said, What do you think? And I said, I think this has a lot of value in in the Enterprise and I said, What do you think? And they said We'd really like to take this to the next level and I said, Let's go form a company and get going And they said, Great, we're in. We shook hands. We formed a company at least in office and Palo Alto. That was 400 square feet, and the four of us got in an office with whiteboards and a couple of computers, and we started building the company, and that's the way that it happensthese things. They're not. There is no formula toe how these things go. Um, you know that the the key here is that, um you need to continue to keep your eye on What is the what is the problem that you're solving and the value proposition that you are delivering to the market? The hardest thing to get right is not the technology, right? You can always write code. You can always solve a problem. The issue is is it something that that someone is willing to pay money for? Is there a return on their investment? And what is the business model where you will actually make money? And so the hardest part is again, not the technology. It's really about the go to market. And are you appropriately positioned in the marketplace with regard to acceptance, right? Are you Are you appropriately priced? Are you appropriately positioned with regard to the competition? And every time you take something to market, you don't know what the reaction is going to be until you really get into market, you could do all kinds of case studies and and focus groups and all of this, But until you actually get it up and running and in the hands of a user. You don't know what's gonna happen, and you don't know what to do. So all of this is a step process in driving toward understanding and learning the market. What technology is going to be required, what feeder functionality is there and a validation or invalidation of is your go to market appropriate?