sure, I've been in higher ed for a little over 20 years. Shaped partially from my parents. My parents were both educators, math and English teachers. Uh, my dad was on the administrative side as well, so I've always been in education, always been a lifelong learner, and I kind of fell into my first position as an admissions counselor nearly 20 years ago from there on an opportunity to keep growing in my profession on opportunities to work on a master's degree in organization, organizational, leadership and management. And I also had an opportunity to work on an E D in higher ed administration. So worked at multiple schools I've been at a couple of five ship land grant institutions have been part of the CSU. The California State University system. Just have been gaining more experience in different areas. Attending conferences network through things like linked in and just continuing constantly learning from from others. And so I had an opportunity to shape my career into from mawr of admissions to enrollment marketing, and so I'm still doing a little bit of that. But I had a knot opportunity to brought in my skills and to work with others kind of throughout the entire campus, so pretty excited to share the story and pretty excited Thio to talk with others and try to help them out.

sure, right now it's a little bit different with the pandemic. But essentially our work hours are 8 to 5 Monday through Friday. Some of our biggest responsibilities and decisions that I have essentially is trying to figure out how to get more students into what we call the funnel. And so that could be people that are enquiring to our campus to applying to the campus, ultimately being admitted and enrolling. So the big things that I'm really trying to do is get students to be aware of the university to want to come visit to the university to apply on do the kind of the next steps. And so that comes in a lot of different forms and a lot of different types of communication that could be through our call center that I managed that could be through texting. It could be through artificial intelligence chat thoughts that we have could be from helping our recruiter, uh, that are out on the road by having pieces and marketing materials for them. It could be creating 3 60 virtual tour for potential students to email campaigns to just about anything that you could think of as far as a communication opportunity. We do a lot of it, Dave Event marketing. So we help make the experience. That student has the best that I could be in a lot of different ways.

I think some of the major challenges just the higher it landscape in general trying to figure out andI showcase the value of an education to students way here more and more that students are thinking that college is very expensive and it might not be an investment they want to take. And so we talk about the value of of education and affordability. Uh, the pain points to is trying to do more with less. I think that's pretty much a standard thing across higher ed, uh, with a lot of budgets being cut, cut furloughs and things of that nature, it's just trying to do more with less. Uh, students are think, are inundated with marketing messages pretty much 24 hours a day in different various forms. And so how do we stand out to to others? And how do we stand out to those students? So, ah, lot of those things that we try to do is we cordially. We'll look at all of our initiatives to kind of see if they're performing well, and so we do a lot of the analytic side to make sure that they are, and if they're not, then way change them. And so with that, it's just really trying to figure out how to work with others, how to collaborate, how to find ways to get things done. And in some ways, that collaboration leads to share dollars and shared vision on Does help really help attract more students so